MACLEANS COLLEGE

Level 1

Media Studies

2012

The Aim of Media Studies is to enable you ……..

To communicate clearly and to express ideas using different mediums.

To develop skills in organisation and working to deadlines.

To encourage teamwork.

To analyse how media is constructed and understand its effects on society.

To increase personal confidence and knowledge in the practical handling of technology used in the media.

To explore media issues.

To be more aware of the vocational opportunities available in the mass media.

To foster recreational interests and appreciation of various aspects of media.

During the course of this year you will be given the opportunity to complete 23 credits at Level 1 from the Media Studies Matrix.

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ACHIEVEMENT STANDARDS: Internal AssessmentCredits

90989 Understand how individuals interact with the media (1.1) 390990 Understand selected elements of media text(s) (1.2) 3 90993 Design and plan a media product using a specified 3

range of conventions. (1.5)90994 Complete a media product from a design and plan

using a specified range of conventions (1.6) 6

Total internal credits: 15

ACHIEVEMENT STANDARDS: External Assessment

90991 Understand the media coverage of a current issue (1.3) 4 90992 Understand characteristics of a media genre (1.4) 4

Total external credits: 8

Total 23

NB: You must achieve at least 14 credits in this course to continue Media Studies at Level 2.

Assessment Procedures

Assessment procedures for Media Studies are directly in line with the Macleans College Policy on Assessment.

Resits - It is important to note that due to time restraints there will be opportunities for resits in only one of the Internal Standards. You will be advised in advance of resit dates. Resits will only be available for those who Do Not Achieve in the first assessment opportunity.

Authenticity is a key component of any Achievement Standard and if you are found to be in breach of this you will be awarded a Not Achieved and your parents will be informed accordingly. You will not be given an opportunity for reassessment.

Marking Schedules and Exemplars will be available prior to assessments. Should you have a question related to the marking of an Achievement Standard then you should apply to have your work reconsidered through Miss Thompson.

Assessed Grades and Aggregate Assessments can only be granted if there is some prior evidence of achievement of the standard.

Absence from an assessment task will only be recognised as a reason for a reassessment if such absence is legitimate. In no circumstance shall truancy be regarded as legitimate absence. In the event of sickness or other incident beyond a student’s control, then the late submission of work may be accepted. A medical certificate will be required if the reason is an illness.

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It is expected that should you have to be away from an assessment due to some reason of self-interest (family holiday or travel, drivers licence testing, sports and cultural leave other than representing school, province or national teams), then you will hand the assessment in prior to leaving or apply in writing to be granted a reassessment opportunity at another time. Your application should be in at least two weeks prior to the assessment and will not automatically be granted.

Late work will be penalised by receiving No Credit and no reassessment opportunity will be provided.

Term/Week Topic AssessmentTERM ONE

2 30/01/12 Introduction to Media concepts & language Blog task A3 06/02/12 Short film about film techniques4 13/02/12 Close Reading Film (1.2)5 20/02/12 Close Reading Film (1.2) Blog task C6 27/02/12 Close Reading Film (1.2) (1.2 Formative)7 05/03/12 Close Reading Film (1.2) (1.2 Final Assessment)8 12/03/12 Current event or issue (1.3) 9 19/02/12 Current event or issue (1.3) Blog task D10 26/03/12 Current event or issue (1.3)11 02/04/12 Current event or issue (1.3) (1.3 Formative)

TERM TWO1 23/04/12 Design and plan a TV commercial (1.5) 2 30/04/12 Design and plan a TV commercial (1.5)3 07/05/12 Design and plan a TV commercial (1.5) *4 14/05/12 Design and plan a TV commercial (1.5) 1.5 Formative Due

Senior Exam Week 1.3 Practice Exam5 21/05/12 Create a TV commercial (1.6) 1.5 Final Due6 28/05/12 Create a TV commercial (1.6) Blog task G7 04/06/12 Create a TV commercial (1.6)8 11/06/12 Create a TV commercial (1.6)9 18/06/12 Create a TV commercial (1.6) 1.6 Rough Cut10 25/06/12 Create a TV commercial (1.6) 1.6 Final Assessment

TERM THREE1 16/07/12 Genre Study (1.4) 2 23/07/12 Genre Study (1.4) Blog task E3 30/07/12 Genre Study (1.4)4 06/08/12 Genre Study (1.4) 5 13/08/12 Genre Study (1.4)

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6 20/08/12 Genre Study (1.4) 1.4 Formative*7 27/08/12 Exam Feedback 1.3 & 1.4 Practice Exam

Re-sit internals8 03/09/12 Media Consumption (1.1) Blog task B9 10/09/12 Media Consumption (1.1)10 17/09/12 Media Consumption (1.1) 1.1 Formative11 24/09/12 Media Consumption (1.1) 1.1 Final Assessment

TERM FOUR1 15/10/12 Revision 1.3 and 1.42 22/10/12 Revision 1.3 and 1.43 29/10/12 Revision 1.3 and 1.44 05/11/12 NCEA EXAMS5 12/11/12 NCEA EXAMS6 19/11/12 NCEA EXAMS

Organisation of Work

Media Studies is a discipline whereby the basics of what you need to know will be provided in class but the depth of understanding required to achieve well needs to come through your involvement in the subject. That means that you need to become involved in the media, critically analysing how the media is presented, what is being left out, who is making the media, how media is marketed……indeed the aim of the course is to really empower you with the tools to be a critical reader of media products and to make you aware of the way the media works on the audience.

Keeping a Blog

Your blog is a record of your work and reflections during this Media Studies course. The content of the set activities will relate to current topics and assessments. Whilst your blog is not assessed as such in terms of Achievement Standards, the more that you put into your blogs the more you will benefit in the final assessments. The depth of research, thought and collection of related materials will be of huge benefit in terms of the depth of your responses. Excellence will be awarded for students who have the ability to think outside the square and apply concepts in a multitude of areas.

You should also make extra entries in response to work discussed in class and related areas of study. You may also follow up particular interests: reviews of films and TV programmes, analysis of the techniques used in particular media texts, cuttings and reflections from news items about the media, research into particular issues or media personalities, comments on why a particular static image is so successful, reviews of websites etc.

NB Date each entry and note the source of any links, videos, articles, websites, or information.

Your blog is also a record of your technology use during the production aspect of the course. A log will be kept of the plan, design and production work you do while creating a TV commercial. Chart your use of technology and your increasing proficiency for 1.6 (internal assessment).

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Folder Organisation

All other work will be done in your folder and should be organised in the following manner. If you are unsure where to put a particular piece of work then please ask your teacher! A tidy and well-organised folder will be of tremendous benefit to you!

1 1.1 Media Consumption – Research and Report

2 1.2 Close Reading – ‘As Scene in the Movies!’

3 1.3 Current Event or Issue – News Values

4 1.4 Film Genre Study – Mob Films

5 1.5 Design and Plan – Plan it First

6 1.6 Production Work – Television commercial

Other Course Requirements

You are required to have a memory card or pen drive with at least 1GB of memory

Folder/Dividers and Refill

2B5 Exercise Book

Blog (recommended sites are Weebly or Blogspot)

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Set up your own blog on Weebly

1. Go to www.weebly.com

2. Enter your name, email address and choose a password, then click ‘Sign Up’.3. Choose a name for your website – the ‘Type’ can be ‘Education’ and ‘Category’ can be ‘Student’

4. Choose a ‘SUB-DOMAIN’ – the top option, and put in your website address – which will be www._______.weebly.com - the screen will show you if your name is available or not.

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Scroll down the screen and press the orange ‘CONTINUE’ button. This will take you to your basic web home page.

5. You are now ready to customise your home page. Use the ‘ELEMENTS’ tab along the top to drag

down a pic / paragraph combination – and even ‘EDIT’ a picture – put in your own pictures.

6. Always ‘PUBLISH’ your work – get into the habit of doing this regularly so you don’t lose any work.

7. This screen will always pop up whenever you ‘PUBLISH’ your site – just scroll down a little bit and click ‘CONTINUE’.

8. You are automatically given a ‘HOME’ page for your new website – but you can add pages / blogs from here the “PAGES” tab.

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9. Once you have set up your PAGES, you could add a BLOG to each page – drag the BLOG alongside the page and this will attach the blog to that page rather than having a whole new tab for that blog. Remember to save your settings. Now you can write blog comments and upload your own pictures, videos and links to your pages and blogs. Click the ‘DESIGN’ tab to choose from different layout and colour options. When you have finished with the ‘WEEBLY EDITOR’, simply save and ‘PUBLISH’ your work, then click the ‘CLOSE’ tab at the top right hand side of the screen. Closing the ‘WEEBLY EDITOR’ will take you to the screen shown below.

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10. To Edit your website – click ‘EDIT’’ and then go to the tab at the top ‘PAGES’ – this is where you can ‘ADD PAGE’ or ‘ADD BLOG’. I suggest that you have a ‘PAGE’ for each of your Achievement Standards. For example in Level 1 Media you could have 6 pages (1.1 Media Consumption; 1.2 Close Reading; 1.3 Media Event; 1.4 Genre Study; 1.5 Design and Plan; 1.6 Film Project). To each page you can add a ‘BLOG’ and keep track of what you are learning, what assessments are coming up and you can complete the homework and other tasks set by your teacher.

11. To exit and log out – just click on ‘CLOSE’ at the top right hand corner of the WEEBLY EDITOR SCREEN and you will be directed to the screen above – “MY SITES”. From here you can LOG OUT – and when you log back in (by going to www.weebly.com ) you will see this screen first too.

BLOGGING BASICS – 3 INTERFACES

1. Account Site – this is the page you will see when logging IN or OUT of Weebly. You can also check your ‘Statistics’ which will show you how many visitors or page views you have had.

2. Weebly Editor – this is the page you will see when you want to add a blog or page – or add to a page or do any blogging – upload pictures, embed youtube clips, add links. You must always click on tabs such as ‘SAVE TO LIVE’ and “PUBLISH” – double check you have published every page you are editing, otherwise no one will be able to see or read your blogs.

3. Website – this will be what visitors (such as your teacher and other students) will see – we will put your URL (or domain name) into the internet browser and look through pages and blogs.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Record your details here so you don’t forget – give this to your teacher for safe keeping.

NAME: _________________________________________________________________

EMAIL: ________________________________________________________________

PASSWORD: ___________________________________________________________

DOMAIN NAME: www.________________________________________.weebly.com

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You and the MediaBlog Task A

Task A

In order to identify clearly who you are and how you interact with the media you should complete the following over the first few weeks of the term. Answer as fully as possible and put some thought into your responses.

Part 1 - Profile

Begin by completing a Media Profile Sheet over the course of one full week. It is a good idea to fill in the chart at least once a day so that you get an accurate picture of your media consumption. The ‘Involvement’ category requires just an ‘F’ for full concentration or ‘H’ for half involvement. Use refill pages in your folder and file under ‘1.1 Media Consumption’

Once you have completed the profile you can go on to complete the following tasks by blog.

1. On one-page upload a photo of yourself or a series of symbols that represent who you are. Then around the image place all the information about yourself that you can. Some of the details you could include are: gender, age, sports, hobbies, interests, friends, employment. social groups, cultural background, educational history, religion, family, pets, holidays, entertainment, music, clothing , clubs, shops you frequent…and anything else of interest that makes you who you are.

2. Using the information gathered on your Media Profile Sheet calculate the amount of time you spend consuming media in a week and then analyse the other information that you have recorded. Try to display at least three different aspects of your viewing habits from the information you have gathered. Visually display your information using appropriate graphs eg pie, pictograms, bar diagrams. Alternatively, you could upload a vlog (video log) of you explaining these things.

3. Now identify the Media Audiences that you belong to (they may not necessarily be evident from the profile that you have taken for one week) eg Shortland Street fan, Horror Film enthusiast, Listener of ZMFM….

4. Finally write down at least two consumption patterns that have surprised you in some way from your profile.

What would you like to change about your consumption patterns this year?

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Part 2 - What do you know about the Media?

1. What types of films interest you? How often do you go to the movies and what theatre do you go to? How often do you take a video/DVD out of a video rental shop? What New Zealand films have you seen? Have you ever read a film magazine or book about films? Have you been to a film with subtitles? Have you been to a film playing in a film festival? Have you read a film script or storyboard?

2. Do you watch television? Do you watch news? Current affairs? Documentaries? Dramas? Comedies? Sitcoms? Cartoons? Magazine programmes? ‘Minority’ programmes? Music videos? How many channels are you familiar with? Do you have Sky in your home? How many televisions, videos/DVD’s do you have in your household?

3. Do you listen to the radio? When? What types of programmes do you listen to? What station do you like the most and why?

4. What magazines do you read? What magazines do you buy? Do you have a subscription to any magazine? What magazines do your family buy? Have you visited Magazino?

5. Have you ever read comics? Have you ever seen any book-length comics? Any foreign comics (such as Japanese ‘Manga’)? Do you read any strips in the newspapers?

6. Are you interested in print cartoons? Do you like political cartoons? Do you have a favourite cartoonist? Are you aware of any famous cartoonists of the past?

7. Which newspapers do you read? Which sections or columns do you read regularly?8. What books do you read for interest? Which are your favourite books? Who are your

favourite authors? What genres of books do you like to read? Do you belong to a library other than the school library? Do you spend time in bookshops?

9. What music do you listen to? What genres do you like? What CD’s do you own? What makes you buy a CD? Do you down load music off the Internet?

10. Do you have a computer at home? Do you have your own computer? What do you use your computer for? What are your favourite Internet sites? Do you use chat rooms? What search engines do you use mostly?

11. Do you take photographs? Have you ever read a book or been to an exhibition of photography? What magazines or newspapers have good photographs?

12. Are you interested in the visual arts? Have you read any books or magazines on the subject? Which artists interest you? Which New Zealand artists do you know? Which galleries have you visited?

13. Are there any products whose design and packaging has caught your eye? Have you ever thought about the principles and techniques of marketing? What print advertisements do you find effective?

14. What billboards have caught your eye recently? Do you think that it is an effective way to advertise?

Write your answers thoughtfully and publish them on your blog for your teacher to read.

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1.1 Interacting with the mediaInternal Credits: 3

Achievement Criteria

Achievement Achievement with Merit Achievement with Excellence

Demonstrate understanding of how individuals interact with the media

Demonstrate in-depth understanding of how individuals interact with the media

Demonstrate comprehensive understanding of how individuals interact with the media

Programme of StudyThis assessment activity requires you to demonstrate understanding of how two individuals interact with social networking sites. You will record and compare your own interaction with the interaction of another individual.

This information will help you to identify and describe key patterns of media interaction and explore the differences in people’s use of social networking sites.

You will be assessed on your comparison of your media use with that of the other person. This comparison will be presented as a slideshow:

identify and describe the key patterns of media interaction with social networking sites for yourself and the other person;

describe the similarities and/or differences you have noticed;

suggest reasons for these patterns of media interaction, and make links to ideas around audience reception, interaction, and interaction with social networking sites;

explain the significance of the identified patterns for the individual and/or the media.

Hand in your slides with any blogs, notes or information gathered as part of this task.

This assessment is an individual activity. You have four weeks of in-class and homework time to complete it.

Assessment - Internal

In class assessment of your notes containing your research and of your slideshow which presents your findings, conclusions and evaluations.

NB For Achievement with Excellence, students will be expected to provide reasons and well developed explanations for the patterns in media consumptions.

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Blog Task B

You should collect any material or musings that you come across in relation to Facebook or other social network sites and keep these in your blog.

Task BTake the ‘Facebook’ site and another of your own choice and complete an in depth study of these products considering the following aspects. You can acquire information through, web-pages, observations of the product, interviewing/e-mailing relevant personnel, other media texts (newspaper and magazine articles). You should choose your other social networking site carefully, e.g. myspace, Bebo, Blogspot, delicious, tumblr, flickr, Wordpress

1. Background Informationa) What is the name of your site? b) Who owns it?c) How often is it produced? d) Describe the site in terms of genre, size, members, content, advertising,

applications, functions, layout, formality etc. You should use examples from at least two sites (minimum).

2. Who is the target audience? Describe this audience using specific details.

3. What are at least two techniques (eg surveys, membership figures, website interaction, sampling devices) used to identify and measure the audience. How do these techniques work? (State where your evidence was collected from).

4. What design/content features can you identify which specifically take into consideration the target audience? Discuss, giving examples, at least three of these features.

5. Identify any features that have changed since the site was first introduced onto the market. What impact has the audience had on affecting these changes?

NB If you are working towards excellence then you should do two studies.

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1.2 Close read media textInternal 3 Credits

This achievement standard requires close reading of a chosen print media text.

Achievement CriteriaAchievement Achievement with Merit Achievement with Excellence

Demonstrate understanding of selected elements of media text.

Demonstrate in-depth understanding of selected elements of media text.

Demonstrate critical understanding of selected elements of media text.

Programme of Study

The assessment requires you to closely read an unseen film trailer and answer four questions about the elements used in this visual media.

In your response you will need to demonstrate understanding of the elements of film codes and how they combine to create effects on audiences.

Learn and use appropriate media language and terms, and give specific examples where appropriate. Assume that the teacher marking has not seen the film trailer, providing enough detail to form a mental picture

Assessment – Internal

In class test of 2 hours over 2 lessons to complete the assessment activities.NB: A reassessment opportunity will be provided in Term 3 if you do not achieve this task.

Blog Task CTask CChoose 3 of your favourite film trailers and analyse them according to the following format.

a) Denotative Analysis – Simply describe what is seen and heard in your text. For example people, animals, objects, colours, foreground/background, lighting, logos, copy,

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dialogue……..Use appropriate film/television analytical language to describe what you see. You should do this by analysing each frame/aspect.

b) Connotative Analysis – What meanings do the elements in your denotative description convey? For example on the denotative level the use of the colour blue may be noticed. Connotations of this may include ideas of coolness, which when related to the overall message of this trailer…..You will be rewarded for the number and quality of connotations that you make. Aim for around ten.

c) Message/Values – What is the overall message of your text and what are the underlying values?

d) Appeal – Who is this film trailer appealing to? Who is the target audience? What genre is the film and how can you tell? Give reasons to explain.

1.3 Covering Current Events

External 4 Credits

This achievement standard requires demonstrating understanding of the media coverage of a current issue or event.

Achievement CriteriaAchievement Achievement with Merit Achievement with Excellence

Demonstrate understanding of the media coverage of a current issue or event.

Demonstrate in-depth understanding of the media coverage of a current issue or event.

Demonstrate critical understanding of the media coverage of a current issue or event.

Programme of Study

Various current events and issues in the media will be studied along with the audience understanding of these events or issues. An example of an issue in the media is ‘bullying in schools’.

The media uses a number of formats and aspects with which to cover an event or issue such as newspaper, radio, web-sites, social networking, radio, television. Aspects of the coverage could be depth and duration, placement, style, tone, point-of-view, selection of viewpoints or omission of views or materials.

Assessment – External

As well as completing a practice exam in class, you will complete two practice exams during Senior Exam weeks in Terms 2 and 3.End of year NCEA exam paper, the assessment will take the form of a TWO part question.

NB: For excellence you would have to explain the impact on society of the media coverage of that particular current issue or event.

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Blog Task DYou should collect any material or musings that you come across in relation to the media’s treatment of an issue or event that you choose (e.g. a natural disaster, election or political issue, social issue, unemployment, a sporting event –eg London Olympics).

Task DMedia coverage of an issue – Using a range of mediums of your choice (eg newpapers, magazine, news websites, television etc ) explore how your issue is represented in those mediums and what messages are conveyed the news values applicable, who is involved, what is happening and who is responsible. You will need to use at least three examples of media coverage.

Write a paragraph for each medium chosen (3 in total). Your responses should discuss these aspects of the media coverage:

Point of view/s Tone Style Depth and duration Placement

Then fill in the following chart:

Date Text Headline, placement, type of story

News values

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EXAMINATION PAPER, 2011Level 1 Media Studies

90991 Demonstrate understanding of the media coverage of a current issue or eventCredits: Four

There are TWO parts to the question in this examination, (a) and (b). Answer BOTH parts of the question in relation to the current issue or event, and the TWO aspects of its media coverage you choose below.Support your answer to EACH part of the question with specific evidence.

Identify a current issue OR a current event that has been covered by the media within this past year. [______________________________________________________]State what this issue or event is about.[__________________________________________________________________]

Tick TWO of the following aspects of media coverage of your chosen issue or event to use in your essay

depth and duration point of view

placement, eg medium, location selection and / or omission of viewpoints or material

style source of material

tone other specific aspects that you have studied

QUESTION A

Describe the two aspects of the media coverage that you have chosen, AND explain how and / or why BOTH of these aspects were used to cover your issue or eventSupport your discussion with specific evidence.

QUESTION B

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Discuss the effect of the media coverage of this issue or event.Support your discussion with specific evidence.

Begin your essay.1.4 Demonstrate understanding of characteristics of a media genreExternal 3 Credits

This achievement standard involves demonstrating understanding of characteristics of a media genre.

Achievement CriteriaAchievement Achievement with Merit Achievement with Excellence

Demonstrate understanding of characteristics of a media genre.

Demonstrate in-depth understanding of characteristics of a media genre.

Demonstrate critical understanding of characteristics of a media genre.

Programme of Study

Your teacher will choose the study of the film genre, (Mob films), and you will undertake a study of that particular genre. You will consider the commonly shared features / conventions / characteristics of the genre, audience expectations and responses, development in the genre over a period of time in terms of technological and stylistic changes that have occurred.

A selection of films will be studied from various periods of time and the characteristics will be studied along with what effects those characteristics have on the genre and society.

Blog Task E

You should collect any material or musings that you come across in relation to the film genre that you are studying in class (Mob films) and specifically in relation to the films that you study.

Task EChoose a well-known Mob film and write a review.a) Identify five characteristics used in your genre and give detailed examples

from the text of how they are used.b) Identify and discuss how technology has enhanced the production of this film.c) How are women represented in the film and how does this reflect society at the time?

NB If you are working towards excellence then you should draw a number of conclusions and discuss the consequences of the features and developments in the genre.

Assessment - External400 word essay in the final examination in response to a TWO part question.

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To prepare for the final examination there will be an in class test and you will be examined in Term 3 Examination.

EXAMINATION PAPER, 2011Level 1 Media Studies

90992 Demonstrate understanding of characteristics of a media genreCredits: Four

There are TWO parts to this question in this booklet, (a) and (b). Answer BOTH parts of the question in relation to the media genre, and the TWO identifying characteristics you choose below.Support your answer to EACH part of the question with specific evidence from at least ONE media text(s).

Name a media genre you have studied:__________________________________________________________________

List TWO identifying characteristics of your chosen media genre to use in your discussion:

(1) _____________________________________________________________(2) _____________________________________________________________

QUESTION A

Describe the two identifying characteristics of your chosen media genre, AND explain how and / or why they are used in the genre.

Support your discussion with specific evidence from at least ONE media text(s).

QUESTION B

Discuss the effect that these characteristics have had on your chosen media genre.

Support your discussion with specific evidence from at least ONE media text(s).

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Begin your essay.

1.5 Produce a design and plan for a media product.Internal 3 Credits This achievement standard involves producing a design and plan for a media product using a specified range of conventions.

Achievement Criteria

Achievement Achievement with Merit Achievement with Excellence

Produce a design and plan for a media product using a specified range of conventions.

Produce a design and plan for a developed media product using a specified range of conventions.

Produce a design and plan for a crafted media product using a specified range of conventions.

Programme of Study

We will study television commercials in terms of content, visual and verbal conventions, camera work and other commonly shared features.

Using a given set of instructions (brief), each student will individually complete a concept, treatment and pre-production activities which go toward their group production of a television commercial for a fictional new product aimed at teenagers in New Zealand.

Blog Task

Task FStudy television commercials aimed at teenagers. Then provide examples of five of the following characteristics. Keep in mind the audience and the purpose of using each particular technique.

- VoiceoverActors / Characters

- Lighting- Graphics and other images- Narrative or visual structure- Camera work- Colour and/or use of Black and White- Music and sound effects

Assessment - Internal

This will take the form of an in class project that will be held over 4 weeks. It will be based on the understanding of the characteristics of conventions in television commercials.

NB There will NOT be an opportunity for reassessment in this Achievement Standard.

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1.6 Complete a media product from a design and plan using a specified range of conventions.

Internal 6 Credits This achievement standard requires completing a media product from a design and plan using a specified range of conventions.

Achievement CriteriaAchievement Achievement with Merit Achievement with Excellence Complete a media product

from a design and plan using a specified range of conventions.

Complete a developed media product from a design and plan using a specified range of conventions.

Complete a crafted media product from a design and plan using a specified range of conventions.

Programme of Study

Several New Zealand television commercials will be studied in order to recognise the shared conventions of advertising and moving image.

Film production processes will be studied along with using the technology involved. In groups you will produce a 30 second television commercial according to the plan and

design you completed for 1.5. A detailed personal blog will be kept whereby all stages of the production of your

commercial will be noted. It should be a very detailed account that is updated on a daily basis.

At the end of the production some class time will be allocated to writing an evaluation of your production using the information gathered in your journal or blog.

Assessment - Internal

Your teacher will monitor your pre-production work and you will need to have evidence of various stages of work completed in the course of the production time (portfolio). You will hand in all production details, your individual evaluations and a copy of your final production to your teacher in Week 6, Term 2. This will be based on the completion of a television commercial. You will be in groups of two or three people.

NB There will be NO opportunities for reassessment for this Achievement Standard.

Blog Task GKeep a journal which updates the progress you and your group are making on the production of your TV commercial. Explain the successes, the challenges, the strengths and weaknesses of your production.

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Blog Task H

Over the course of the year you should endeavour to see as many Short Films as possible and write a personal response to them. As well any ideas that you may get for your film production should be recorded in your journal.

Task H - OptionalView a Short New Zealand film and then write a personal response in the style of a film review.

You could include aspects such as – Structure of the story line Characterisation Film Techniques Theme Representation of New Zealand culture Background information on the Director/Film, including information on other films that they

have made.

Media Terminology

Codes/ Conventions Those distinguishing features or characteristics which identify the genre. These could include – technical codes eg. Lighting effects, sound, layout, sentence structure, symbolic codes eg. Symbolic

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objects, body language, symbolic typefaces, characterizations, setting, context etc.

Concept Detailed outline of a possible media product that includes the proposition, the target market, purpose, time/cost, tone or look of the product.

Genre The classification of a particular media text into a category or type. They have identifiable codes and conventions which have developed over time and for which audiences may have developed particular expectations.

Media Audiences This is the group that a media product is aimed/marketed at. It is the group which can be identified as consuming or interacting with the particular product and is measured in terms of circulation or readership figures, ratings, ‘hit’ numbers, ticket or product sales.

Media Elements Component parts that are used to construct a media text eg. Sound, shot types, characterization, type styles etc.

Media Industry This refers to the institutions, businesses and practices that are involved in the production of media products. It includes specific sectors such as the film industry, radio networks, television stations as well as cross sector groupings such as the advertising industry. It can include complex media groupings such as multi-national media companies such as Disney or Sony.

Media Language Encompasses all the ways in which a media text is constructed to communicate with an audience through verbal, visual, aural language eg. Lighting, layout, shots, typography, images and sound.

Media Product Any product of media production processes. It could be a section of a larger media product eg. An individual article from a newspaper.

Media Technology This refers to the various technologies used by the various media. It may include hardware eg. Camera, editing suite, sound desk, computer – or software eg programmes such as PageMaker, Premiere, I-movie, commonly used in the production of a media product.

Media Texts This is any product of media production processes. It could include magazine, newspaper, television programme, radio programme, film, advertisement, web page, magazine article, brochure, radio segment etc.

Messages What the product is trying to convey or say. This may include dominant ideas or meanings, held by many people as well as minority viewpoints. These interpretations are the result of the values and beliefs held by the individual as well as the obvious selection of elements in the product by the makers.

Narrative The way the story is told in a media text.

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Narrative The standard ways of storytelling within a medium Conventions eg. The use of flashback, characters, cliff-hangers in a film

Representation These involve processes, which give different meanings to media objects. It is used to describe the processes by which images etc. may be used to represent or stand for someone or something.

Stakeholders Those who have a stake in the outcome eg. People affected.

Values Preferences or tastes or standards or morals. Could include beliefs that are seen to be important.

Terminology for Answering Questions

Analyse Goes beyond identifying and explaining by carrying the study to wider implications, issues or ramifications.

Competence Is able to produce something successfully, efficiently: is capable.

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Creative/original This is a product that goes beyond conventional/standard expectations. It might be novel/new.

Describe Give a detailed account.

Evaluate This means to make a critical judgement/assessment.

Examine Includes discussing the impact of changes/discussing in detail.

Expertise This means mastery, knowledge, and a good level of skill.

Explain Support with reasons or justify.

Explore Investigate thoroughly and involves both explanation and analysis. Students will make sophisticated connections between the narrative conventions and the audience and/or purpose.

Implications These could include economic, social, cultural, political ramifications.

Integrated This means that all elements are sympathetic to the developed concept and contribute to a focused media product.

Justify Give reasons and evidence for why the concept is appropriate.

Polished Completed to a high standard appropriate to the medium – well crafted.

Supporting Material that supports your argument or case. evidence It could be in the form of examples, quotes, references, and relevant

details/facts.

New Media Language

As the year progresses you will find that you come across new words/phrases. Record these and their meanings here.

Word/Phrase Definition

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Student Assessment Tracking 2012

Student Name: ______________________________________________________________

INTERNALAchievement Standard

Practice Grade

Date Final Grade Date Credits

1.1 Media Consumption (3)

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1.2 Close read media texts(3)

1.5 Plan and design for a media product(3)

1.6 Produce a media product(6)

EXTERNAL Achievement Standard

Practicegrade

Date Practice exam grade

Date Exam grade

1.3 Current event or issue (4)

1,4 Film genre study (4)

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