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1 macom ® audio visual technology consultants Technology, Are you ready?
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Page 1: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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macom® audio visual technology consultants

Technology, Are you ready?

Page 2: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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macom enables digital transformation

in space.

We connect people using the latest

AV & IT technology in the physical and

virtual worlds, in your work locations,

collaboration environments and

at the interface to your customers.

Page 3: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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of executive leaders consider strategy implementation important,

percent also acknowledge that their organisations are struggling to bridge the gap between strategy formulation and its day-to-day implementation.

only see implementation efforts as strategic.

The separation between what organisations say they should do, and what they actually do, demonstrates a very real lack of understanding that strategy is

implemented through strategic initiatives.

Source PM Institute

Page 4: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Work place technology and UC strategy

What is it? how do you define it, test it, deliver and support it?

Page 5: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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How do we work?

Page 6: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Business cases

and technology

concepts

AV / Technology

standards

AV software

and system

architectures

Operational

concepts

New buildings /

RenovationsRelocations Rollouts

Trade fairs

and events

AV / IT

operations

management

Reviews and

optimisation

Certification

and EoL

management

AV / IT

outsourcing

Consulting

and concept

development

Specialist planning

and implementation

management

Service management

AV, Technology

and

Smart Building

Strategy

Future

workspace

technologies

Future customer

& brand

technology

macomLABStrategic Planning

Page 7: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Technology focused business analyst approach

Page 8: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Hardware &

Infrastructure

People,

User journey

Rooms &

Spaces

Design process

Use Cases &

Processes

Monitoring, Managment, Support

Understand what is involved internally

Usability &

Connectivity

Construction process

Page 9: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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AV

intergratoion

in to IT

OrganisationBMS

Smart

Buildings

AI

Video

Conferencing

& Desk top

Video

AV

Hardware

and software

Support

AV

Technology

products

and

solutions

Digital

signage,

Storage and

distribution

Unified

Communincation

Collaboration

tools

Page 10: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Define and scope of project 1

Analyse and communicate

business requirements2

Verify that solution meets the

requirements4

Identify solution3

AV, VC, UC, collaboration tools under the collective term of technology

is finally being seen as mission critical by many businesses.

However many companies are ill equipped to deal with this important

new set of productivity drivers.

The reasons why are varied and are generally different in each

company.

The evolutionary nature of AV within in a business and the fact that it

touches many different areas of the business including IT,

telecommunications, real-estate, customer experience means AV has

never really had a specific home.

Often AV is seen as just BIG TV and many departments look at the

technology rather than what needs to be provided to support the

business teams to improve productivity or what support needs to be in

place to help the user.

Whatever the reason it can be difficult to see from within the business.

Page 11: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Define and scope of project 1

Analyse and communicate

business requirements2

Verify that solution meets the

requirements4

Identify solution3

AVBA

Audio Visual Business Analyst

What should be included in the review what areas does

AV include

Look at what the business has in place currently

what needs to be included and service gaps

Identify changes required in order to meet revised

requirements including structural and process

Test the changes and implement change management

Page 12: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Understand the context of

usage

Define the user requirements

Design Solutions

Evaluate against

requirements

User-Centered Design is an iterative process that takes an understanding of the users and

their context as a starting point for all design and development.

Page 13: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Design team Delivery Team Support Team

Product selection

POC

Testing

Solution design

Product strategy Procurement

Install standards

Delivery

Off site build

Requirementsgathering

Hand over to support

PM and QA

Change management

On site support

Remote support

Solution monitoring

User feed back

User guide

Page 14: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

14© macom | Seite 14

OPERATIONS

TECHNOLOGY

AV Operational Design │ Abgrenzung macom Portfolio

Project scope

Operations Management

Continous Improvement

& Development

Continous Improvement

& Development

Continous Improvement

& Development

On going services

Page 15: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

15© macom | Seite 15

Infrastructur

e

Organisation

Services

AV Operations Management │ AVOM Framework

Operational Design

AV Operations

Management

Framework

Page 16: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

16© macom | Seite 16

AV Operations Management │ AV Services

Internal or out sources

Internal or out sources

Internal to company

AV Operations

Management

DeploymentStandard-lösungen

AV Veranstaltungs

-support

AV

Service Desk

AV Hardware-Support

AV Software Support

Zentrale AV-IT Systeme Support

Portfolio Management

ContractManagement

ProgramManagement

Operations Management

Page 17: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Audio Visual Consultancy Delivery process

Phase 1

Concept

Phase 2

Planning and

Design

Phase 3

Tendering

Phase 5

Operation

Inst

alla

tio

n a

nd

C

om

mis

sio

nin

g

Serv

ice

aft

er

pro

ject

de

live

ry

• Technology and Service

Reviews

Milestone 1

Concept approval

Milestone 2

Detailed Design approval Milestone 3

Contract placement

Milestone 4

Acceptance

• Installation

• Commissioning

• Sign-off and handover

• Transition-Phase

• Sign-off of service transition

and handover

• Compiling bill of materials

• Tendering AV-installations

• Contract award/procurement

• AV-service bill of quantities

• Tendering AV-services

• Contract award/procurement

• Silo coordination

• CAD-drawings/-details

• Schematics/cabling schedules

• Project brief

• Operational concept

• GUI-design development

• Needs analysis

• Requirements gathering

• Concept Design

• Business Case

• Needs analysis and interface

coordination

• Requirements gathering

AV technology -Project: Process & Phases

Phase 4

Deployment

Page 18: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Acceleration Organisations are being challenged to stay in pole position in an interconnected, fast-moving world. Technology importance is growing, as is its complexity. We are seeing ever larger projects, as organisations wrestle with the impact of digital disruption, and increasing interconnectedness.

The engine The technology that allows for accelerated development and increased collaboration will become critical to serving the business. Organisations must adapt to new, innovative business models and technologies.

Project driver Organisations that successfully align their technology strategy to organisational strategy and processes have a higher success rate than those that don’t. Strong technology leadership will enable organisations to deliver ground breaking productivity

Delivery and handling A strategic approach to technology has huge importance in driving businesses forward and delivering business value but the correct implementation and delivery across the business is key to the success

Page 19: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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Design

Page 20: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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WORK & MEETING SPACES

© macom GmbH

Page 21: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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WORK & MEETING SPACES

© macom GmbH

Page 22: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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WORK & MEETING SPACES

© macom GmbH

Page 23: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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CUSTOMER & BRAND SPACES

© macom GmbH

Page 24: macom audio visual technology consultants · telecommunications, real-estate, customer experience means AV has never really had a specific home. Often AV is seen as just BIG TV and

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THANK YOU!

All specifications are based on the present state of knowledge and

subject to change without notice. This document of the macom

GmbH is determined exclusively for the addressee or client. All rights

reserved by macom GmbH. Any usage and/or duplication is

prohibited without permission by macom GmbH.macom

Ⓡis a registered trademark of macom GmbH

macom GmbH | Lenzhalde 28 | D-70192 Stuttgart | Tel +49 (0)7 11 / 2 50 05 - 0 | Fax - 55 | [email protected] | www.macom.de

Christian Bozeat

Managing Director

macom GmbH (UK) Ltd.

+ 44 1233 467111

+ 44 7807 722000

[email protected]

Michael Kottke

Operations Director

macom GmbH (UK) Ltd.

Deutsche Bank Account Manager

+ 49 711 2500545

+ 49 152 5 2500545

[email protected]


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