Tom Hood, CPA, CITP, CGMA

Loyola UniversityApril 12, 2012

MACPA Professional Issues Update 2012 Student Edition

The Future

The “New Normal”

http://www.endofbusiness.com

http://www.bizlearning.net/live/i2afutureforums/

30 Future Forums1,000 CPAs

Identified these top trends

What CPAs think about the future

http://www.bizlearning.net/live/i2afutureforums

OUR GYROSCOPE!

In 1997, the CPA profession crowd-sourced its future with over 3,500 CPAs in the CPA Vision Project

That was re-validated in 2011 by 8,000+ CPAs

CPAs...Making

sense of a changing

and complex world.

CPAs...Making

sense of a changing

and complex world.

Our core purpose, our reason for being is

Here is what they said…

The DNA of the CPAValues & Competencies

• Leadership• Communication• Strategic Thinking• Collaboration & Synthesis• Technologically Savvy

Our Vision Statement for the future is:( mandates to ourselves for a successful future)

• Communicating the total picture with clarity and objectivity,

• Translating complex information into critical knowledge,

• Anticipating and creating opportunities, and

• Designing pathways that transform vision into reality.

CPAs are the trusted professionals who enablepeople and organizations to shape their future.Combining insight with integrity, CPAs deliver

value by:

The CPA Brand

The

10

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• Change• Complexity• Compliance• Convergence• Competition

MANAGING THE SEA CHANGE

Why MACPA?

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Connect – Connecting you to your Profession

Connecting the pipeline of CPAs

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http://www.facebook.com/TomorrowsCPA

StudentsCPA

Candidates

CPAs

Protect – Protecting the CPA License & Public Interest since 1901

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Private Company Standards

7,390 Comments!

Results – Legislature 2012

http://www.cpalegislativeinsider.com

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Achieve – Achieving Success as a CPA

It really is about this...

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Wisdom from the MACPA Leadership Academy

According to these young professionals, the future is one in which CPAs:

● are proactive, flexible, adaptive and collaborative by nature;● have regained the trust of their clients and the public at large;● have successfully bridged the profession’s “leadership gap” by focusing on succession planning, personal growth, and generational cooperation;● have created the profession’s premier global industry standards and best practices;● have redefined the profession through work / life integration, collaboration, and a team-first approach; and● have earned a reputation as technological innovators.

http://www.bizlearning.net/live/i2aleadership/

Achieve – Find Your Edge

http://youtu.be/e-zeOD79clA

MANAGING THE SEA CHANGEBe the Captain of your own

ship!•Continuous Learning

•Competency•Collaboration=Career Success

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A leader’s job is to set context and provide hope and inspiration...

Tom Hood, CPA.CITPCEO

Maryland Association of CPAsBusiness Learning Institute

(443) 632-2301E-mail tom@macpa.org

Web http://www.macpa.orgBlog http://www.cpasuccess.com

CONNECT – PROTECT - ACHIEVE