Delivering results for Business to Business customers is all we do. We have a simple recipe for success: our clients’ traffic goes up, their leads increase and their keywords perform better.

Google Analytics and Webmaster Tools, website audit, citation research, custom content plan, and social media. Setting up your program is research heavy and will give you an idea of what your custom SEO program will look like.

Have you ever wondered how your competitors get to the top of search results?

Are you trying to gain new leads through your website? These days, online search powers new business, and Search Engine Optimization (SEO) powers search results. 80% of traffic to a website begins with search query.

It’s time for your business to Get Found - not just exist - on the web.

Program Set-up

As one of the driving factors of your program, we conduct extensive research to target attainable searches with action intent - intending to bring you the highest quality traffic.

Keyword Research

Every SEO program will begin with some website improvements. This may be on the front end (aesthetic, user experience) of your site or back end (title tags and image descriptions), all of which can always be improved upon. Even the most beautiful websites can fall victim to some of these on-page SEO factors.

On-Page changes

Original custom content for your website and company blog are of primary importance to getting found online. We work to expand your website with useful information and resources designed to communicate and work with search algorithms. 57% of businesses have acquired a customer through their company blog. A website that sees consistent updates get better rankings!

Content & Blog Creation & Site Refresh

Designed to improve your traffic and build authority on the web, our team implements a heavy citation and link building process to get your name out there. These citations are researched to be optimized for local reach and your keywords. Links are high quality and take time to find, including relevant government websites or industry leading domains.

Citation & Link Building

MacRAE’S will optimize your video and share it among relevant websites. Don’t have a video? We can help you with that too.

Video Optimization

Why Hire MacRAE’S for SEO?

Thousands of businesses use our digital products to improve their search engine presence. Taking on SEO internally can mean a steady learning curve, potentially expensive mistakes and unforeseen road blocks requiring time and effort.

Experienced

Great B2B Results

Access to SEO tools (without paying for them yourself) will give your brand a competitive edge. Our proprietary software and other industry tools allow us to identify higher level issues with SEO and complete our standard work faster and more effectively.

Resources and Advanced Tools

You will be in constant conversation with two of MacRAE’S team members including your account manager and a dedicated customer support staff. We are here to ensure timely goal completion and work through the details of your unique program.

Fast Turnaround and Dedicated Staff

We’ve seen it a number of times; your site has been penalized and you aren’t sure why. Sometimes there are deeper issues as to why your website won’t rank, and the work you are doing just won’t cut it. At best, we can mitigate problems and get your site ranking again after a deep penalty assessment. Let the experts make that call so you don’t waste any more time wondering.

Penalty Assessment

What Can SEO Do For You?

Industrial SEO - B2B SEO - Manufacturer and Distributor Specific - National SEO - Local Optimization

Reports can be confusing and difficult to read. MacRAE’S developed our own SEO reporting process that we have customized to make it easy to read and understand to our clients.

Monthly Reporting

Our directories are also a key link building resource for our own SEO clients as well as thousands of other businesses who use our services.

MacRAE’S Directory Program

Contact us today for a free no obligation consultation – 1.844.990.6111

You can Trust MacRAE'S -- We're 500 Million Users Strong and Counting!

1.844.990.6111MacRaesMarketing.comMacRaesBlueBook.com

Let us show you how our extensive network of directories, partners, clients and talented resources can give you the competitive B2B advantage you deserve.

· Trusted B2B brand you can count on

· Assisted over 100,000 businesses with their online presence

· Online for over 20 Years

· Over 500 Million visitors to our sites

Connecting Business to Business Since 1895

Online B2B and Industrial Marketing Solutions that Deliver Results

While every MacRAE’S SEO Program is customized, a typical program can include up to 300 hours a year of activity.

So just how does that 300 hours get spent? Here is a typical breakdown.

Contact us today for a free no obligation consultation – 1.844.990.6111

You can Trust MacRAE'S -- We're 500 Million Users Strong and Counting!

1.844.990.6111MacRaesMarketing.comMacRaesBlueBook.com

Let us show you how our extensive network of directories, partners, clients and talented resources can give you the competitive B2B advantage you deserve.

· Trusted B2B brand you can count on

· Assisted over 100,000 businesses with their online presence

· Online for over 20 Years

· Over 500 Million visitors to our sites

Connecting Business to Business Since 1895

Online B2B and Industrial Marketing Solutions that Deliver Results

Our meticulous 50-step set-up program for on-boarding a client includes our SEO intake form completion, Google Analytics installation, Google Webmaster Tools set up, client monthly report creation and set up, a client Site Audit, custom citation research, reporting set up and a custom content plan that includes between 4,400 and 10,000 words over the year. This includes MacRAE’S Blue Book/Canadian Trade Index setup if an industrial company

Program Set-up

Based on the 10 to 20 keywords and phrases our client wants to start ranking for on the search engines, we complete research on the best word combinations, geographic targeting suggestions, overall competitive overviews of the selected words/phrases and recommendations on improvements/alternate words and phrases. It is all about starting to drive relevant traffic.

Keyword Research and Determination

Every great SEO program starts with web site improvements. Areas we work on include page optimization for their keywords, meta tag re-writes, page title and description updates, URL, Video and image optimization, XML site map creation & submission and site architecture & crawlability.

On-Page Changes and Fixes

Every SEO program includes original content prepared by professional North American writers. Keyword rich and covering relevant topics, this content is designed to stand out. Many clients receive a content refresh on their site’s existing pages plus content that goes onto new, additional pages. When a client doesn’t have a Blog, we set one up, and then post our custom written Blog posts weekly or monthly. A fresher, more robust website gets better rankings!

Site Refresh, New Pages/Blog Content Creation

A big part of a client’s SEO program, we complete a citation building strategy that is active the entire year. We first look at the client’s keywords, geography and their competitors that are the most successful at ranking. We then research and compile a highly customized list of up to 400 target sites to reach out to over the year for business listing and link building opportunities.

Citation BuildingIn addition to the citation building above, we embark on a yearlong process of building quality relevant and real links from sites that are related to the client’s business. The importance of quality link building cannot be overstated – it is still among the most important factors in search engine ranking.

Key Link Building

Starting Social Media can be a daunting task, so we make sure that all client social media accounts are set up and ready to go. With great graphics, logo and business location information, the client’s social media profiles help their search engine ranking and direct people to their business online.

Twitter, Google+ and LinkedIn/Facebook Account Creation 5 Hours

40 Hours 30 Hours

5 Hours

50 Hours

50 Hours

30 Hours

50 Hours

5 Hours

35 Hours

Creating client content is just one piece of the SEO puzzle. Sharing, liking and engaging with this content online via Twitter, Facebook and Google+ greatly increases our client’s search engine ranking on Google, Yahoo and Bing. This is done throughout the year to ensure the business continues to rank well.

Social Signaling

We optimize our client’s video so that people searching for their keywords find their business video. Using the same search optimization techniques, we make sure the video is shared on YouTube and social media and that it ranks well in search engines throughout the SEO program’s duration.

Video SEO Set-up and Sharing

Monthly our clients receive a comprehensive report on all the work that has been done and the ranking improvement achieved. They quickly understand how their website ranks, where their customers are finding them and what improvements made the biggest difference in their online ranking.

Monthly Analysis, Reporting and Planning