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M.A.D – Legacy Handbook

#WT20 #AmericasLegacy

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TABLE OF CONTENTS

1. Introduction . ...................................................................................................................................... 8

2. Core Programme – M.A.D .................................................................................................................. .9

3. Cricket For Good – M.A.D Charity ……………………………………………………………………………………………….10

4. M.A.D Pack ....................................................................................................................................... 11

5. M.A.D Communication – Social Media ….. .................................................................................... ….12

6. ICC Womens T20 License Coverage ................................................................................................. 13

7. M.A.D Competition .......................................................................................................................... 14

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(1) Introduction

What is M.A.D?

The M.A.D program is an ICC Americas, WWT20 legacy programme that focuses on Mothers and Daughters cricket. It offers fun, basic skills and fitness, as well as a platform for social interaction within a family / community atmosphere.

To maximise from opportunity of the WWT20 being hosted in the Caribbean in November 2018. ICC Americas is using the event to create awareness and increase participation in Women and Girls cricket in the Americas. The programme will be delivered with seven Associate Members in the Americas region, leading up to & during the WWT20 event.

Canada

USA

Bermuda

Mexico

Peru Brazil

Argentina

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(2) M.A.D Core Programme

Six Sessions The programme consists of six sessions this will be delivered by Member countries themselves, at local cricket clubs, multi-sport clubs and community clubs as appropriate. The timings are determined by the Member and their preferred method of sessions from below. The sessions are supposed to be fun, enjoyable, & interaction with a newer audience. All members are provided with a spreadsheet and are responsible for recording participants details. As well as good photos and videos!.

Session 1: Induction - Social Activity

o Introduction to M.A.D Cricket to include:

o WWT20 highlights / live stream being shown

o YouTube Video links on previous Women’s T20 (example) https://www.bing.com/videos/search?q=youtube+women%27s+world+t20&qpvt=youtube+women%27s+world+t20&view=detail&mid=890E303019D9F1BDA76F890E303019D9F1BDA76F&&FORM=VRDGAR

o WWT20 players and other high profile females (mothers and daughters) relaying

messages about the importance of females in sport and endorsing the M.A.D programme.

o Q&A – Knowledge of the game, discussion with Mothers and Daughters.

Sessions 2, 3, & 4: Introduction to the basics of the game & fitness

Basic Skills – Throwing, Catching, Bowling, Batting & Fielding.

o Basic Skills & Games o Coaching & Fitness

Session 5 & 6: Mini Tournaments

o Mini Cricket Tournament – Participants adopting a team participating in the WWT20. Diamond Cricket / Pair Cricket

o Watching WWT20 highlights / Live stream the final (see ICCWT20 – Live coverage Licensees)

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(3) Cricket for Good – M.A.D Charity

Cricket for Good strategy will be utilized through the legacy programme, its aim to assist with “Empowering Adolescent Women & Girls”. What this means to M.A.D. Cricket, is for the legacy to empower the next generation of mothers and daughters, by providing basic life skills as well as cricket skills and fitness. Therefore, each member will be tasked to partner with a local Charitable partner, whom can in return leverage from this program and provide basic education, life skills / workshops to all MAD participants.

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(4) M.A.D PACK – All members will receive the M.A.D accessories and equipment.

M.A.D Legacy Handbook M.A.D Packs: Plastic Cricket sets T-Shirts Wrist Bands / Bottles Logos - png files to create marketing / promotional – M.A.D Logos Spreadsheet to record participation activity

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(5) M.A.D Communication – Social Media

All members are encouraged to upload pictures and videos using hashtag #WT20AmericasLegacy

Facebook Page

https://www.facebook.com/ICC.Worldcup.20.Twenty.2014/?_rdc=1&_rdr

Twitter Tag us in all your pics and video uploads WWT20 @WorldT20 & ICC AMERICAS @iccamericas

Websites Check for scores, schedules, teams & latest videos for the WWT20 on ICC and Cricket West

Indies websites.

ICC website – www.icc-cricket.com

CWI Website https://www.windiescricket.com/

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(6) ICC Women’s T20 – Live Coverage Licensees

Territory TV Website Mobile Comment

USA Willow Willowtv.com Hotstar.com

Willowtv.com Hotstar App

Canada CBN & ATN Cricket Hotstar.com Hotstar App

Mexico

Historically no broadcast – we may be able to agree something digitally, by Hotstar

Bermuda ESPN Caribbean ESPN.com/watch ESPN Play Caribbean

Argentina TBC TBC TBC Have been covered digitally via

ESPN.com/watch and various ESPN Apps (ESPN North & ESPN South)

Brazil TBC TBC

TBC

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(7) M.A.D Competition All members participating in the WWT20 Legacy Program will have the opportunity to compete for the following.

1. Best M.A.D initiative – send supporting documents (a-e via email ICC Americas Regional Manager fara.gorsi@iccamericas.com

a. A statement outlining why ‘you should be winner of the ‘2019 M.A.D investment’. b. Participants Spreadsheet completed c. Pics (all 6 sessions) d. Videos (all 6 sessions) e. Local Charitable Partner involvement statement

2. Best Photo – Upload pic on twitter with using #WT20AmericasLegacy #BestPic

3. Best Mother & Daughter Team - Based on participation OR & scores

Upload pic and statement on twitter with using #WT20 #AmericasLegacy

4. Best M.A.D Charity partnership – Initiative in a few sentences, pic and videos uploaded to twitter #WT20 #AmericasLegacy #MyMadCharity

Winners will be selected by ICC Americas & Partners Cricket West Indies. Closing date for all submissions is 24th November 2018. Winners will be announced at the ICC Americas Regional Conference 25th November 2018.