Corporate PartnershipGlobal Program

Mission statement: WITH YOUR HELP, WE CAN CONTINUE OUR MISSION OF FUNDING

PEDIATRIC CANCER RESEARCH AND THERAPIESTHAT WILL IMPROVE SURVIVAL RATES

AND REDUCE THE DEVASTATING SIDE EFFECTS OF CANCER TREATMENTS

Why cause marketing?

Increase Sales

● Increased Brand and Product Recognition

● Increase Customer and Brand Loyalty

● Draw Media Attention and Coverage for Free

● Attract new business partners and relationships

Increase Employee

● Increase employee engagement, morale and retention

● Provide motivating purpose for your company and employees

● Increase employee skill development, teambuilding and leadership

Increase Shareholder Return

● Generate recognition for the good you create in society

● Receive a tax deduction for your contributions

85% of the public want to

buy a product that supports a cause.33% of people said that, after

price and quality, they consider a company’s responsible business practices the most important factor in deciding whether or not to buy a brand.

The Problem

The solution

The technology:Microarray GeneChips

We make a Direct ImpactOn Science and Kids

KuhuWhen radiation failed to help Kuhu, her team of physicians

turned to microchip data analysis. She is now a thriving college student thanks to the chemotherapy treatment she

received as a result of the MicroArray Chip Program!

What is a Chip? Caden

➔ Chips help researchers read all genes in a cancer tissue simultaneously.

➔ A decade ago that would have taken years. With GeneChips, it takes days.

What they learned from the chip data used to treat Kuhu helped them refine Caden’s treatments when he was only 2 years old. He’s now a happy 2nd grader.

Seed & Bridge Grants➔

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Direct Mailings Circulation, >9100

Facebook Fans, 1453 Monthly Reach, 9-14k

Twitter Followers, >450

Monthly eNews Circulation, >6000

Website Unique Visits Per Month, >10,000

Event Program Circulation, 1400

Potential Event Marketing Reach (3 month period) >30,000

Marketing Reach

Media Coverage

Community EngagementEvent Portfolio

Concours D’eleganceThe Morgan Adams Concours d’Elegance is a

unique, reservation-only event featuring an incredible rotating display of rare, collectible,

vintage, and modern aircraft, automobiles, and motorcycles. The event features a Live and

Silent auction of luxury goods, travel, and transportation-related items. It attracts over

1400 well- educated, community-minded guests annually and we are fortunate to have

this event listed as the premiere event of Centennial Airport.

Grace’s Race ArtmaGrace’s Race is The Morgan Adams

Foundation’s annual 5K fun run that was started by a young cancer survivor who

has made it her mission to help other kids beat cancer. The event has funded over $140,000 in pediatric cancer studies to date and has grown to 500 participants. Whether you walk or run, form a team or come solo, strap on your running shoes

and help kids kick cancer!

Every two years, The Morgan Adams Foundation hosts an art show above

all other art shows for the Front Range community. It's a funky and

fabulous evening of art auctions complemented by food tastings from local restaurants and a cocktail here

and there.

Race Against Kids CancerRAKC is an annual charity race put on by the Rocky Mountain Vintage

Racers Association. It’s a race weekend at High Plain’s Raceway

with fun and fast cars. Go for a lunchtime ride-along on the track in vintage and exotic cars and get your photo taken with our beautiful Grid

Girls!

The Morgan Adams Concours d’Elegance is a unique, reservation-only event featuring an incredible rotating display of rare, collectible, vintage, and modern aircraft, automobiles, and motorcycles. The event features a Live and Silent auction of luxury

goods, travel, and transportation-related items. It attracts over 1500 well- educated, community-minded guests annually and we are fortunate to have this event listed as the premiere event of Centennial Airport.

Estimated Participants ~1500

Estimated Volunteers 100+

Average Household Income $147,000

Education Level 72% with a Bachelor’s Degree or Higher

Gender 58% Female, 42% Male

Average Age 28% 35-44, 28% 45-54

Vehicle ownership 5% airplane; 13% vintage automobile

Target Market

YOU can make an impact!Get Involved Through Corporate Gifting Talent

● Sponsor an Event● Annual Campaign● Internal Fundraising● Donate Auction Items

Time● Employee Volunteer Hours● Host an Event

Treasure● Matching Gifts● Employee Giving● Payroll Deductions

Corporate Partnership - How MAF supports

MAF Program Education

● VIP Lunch and Learn● What’s Up Doc?● Training Plans and/or exclusive volunteer

opportunities for employees● Education Materials

○ Breakroom Poster○ Volunteer Sign-Up Sheets○ Newsletter

MAF Community Engagement

● Audience Reach● Event Participation● Reception with sponsors, board members and

major donors● Customized day of service opportunity● Social Media Recognition● Visual Awareness Opportunity