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Magazine analysis

Date post: 05-Apr-2017
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Price: £2.50 per issue. Subscription is £71 for a year (Great magazines subscription print) Frequency of publication: Weekly (52 issues per year) Issue size: Generally, around 65 pages Regular content: News, shots, lives, albums, gig guide, the ultimate rock star test, feedback, live reviews, SWAG, famous last words, subscription offers, posters, album reviews. Featured articles: These are usually rock bands that interest the target market and are in order of relevance. In this issue: Green Day, Biffy Clyro, Devildriver, Alice in Chains, Every Time I Die, August burns red, bring me the horizon, 30 seconds to mars poster feature, Frank turner/creed Target Market: Late teens, 16 – 24. Media Pack: Branded as an exciting, loud and colourful magazine for the younger rock fan, it is ‘highly intelligent, opinionated, with a lust for life’
Transcript
Page 1: Magazine analysis

Price: £2.50 per issue. Subscription is £71 for a year (Great magazines subscription print)

Frequency of publication: Weekly (52 issues per year)

Issue size: Generally, around 65 pages

Regular content: News, shots, lives, albums, gig guide, the ultimate rock star test, feedback, live reviews, SWAG, famous last words, subscription offers, posters, album reviews.

Featured articles: These are usually rock bands that interest the target market and are in order of relevance. In this issue: Green Day, Biffy Clyro, Devildriver, Alice in Chains, Every Time I Die, August burns red, bring me the horizon, 30 seconds to mars poster feature, Frank turner/creed

Target Market: Late teens, 16 – 24.

Media Pack: Branded as an exciting, loud and colourful magazine for the younger rock fan, it is ‘highly intelligent, opinionated, with a lust for life’

Page 2: Magazine analysis

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Price: £5.44 per issue

Frequency of publication: monthly (12 issues per year)

Issue Size: Generally, 90 pages

Regular features: Q quiz, cash for question’s, Q mail, Q 50 (essential songs), now, last requests, Q hero, soap box, my record collections, access all areas, new to Q, A round with…, subscriptions.

Feature articles: Bands or artists of interest to the target market. These either feature in the regular’s section or as a double page spread feature. For example in issue Q336: Green day, Metallica, Madness, Bjork, Elbow, John Lydon, The Killers, Kate Tempest, Wiley, Billie Joe Armstrong, Johnny Marr, Blossoms.

In this issue: Cheryl cole, 50 Cent, Them Cooked Vultures, John Lennon.

Median age of reader: 34 year olds – Target audience aimed at an older audience of 25 – 45. The magazine is aimed at both older avid and more novice music fans. The reader is usually employed. The reader is interested in a variety of genres of modern music.

Media pack: ‘Q is the ultimate guide to modern music’ and has ‘unrivalled access to modern music’s biggest names’.

Page 3: Magazine analysis

Price: £5.25 per issue

Frequency of publication: monthly (12 issues per year)

Issue size: 130 pages

Regular features: All Back to my place, Theories, Rants etc, Ask Fred, Hello Goodbye.

Featured content: Bands of interest to the target market, usually rock.

E.g in the issue shown on the left Aaron Neville, The Damned, Etta James, Robert Fripp, 2013 preview, Johnny Marr. Reviews.

Median Age: 41, Mojo is aimed at an older reader. Age between 34 and 60.

The magazine is aimed more at the older music listener, with bands such as The Smiths, Stevie Wonder and Bowie.

Page 4: Magazine analysis

………

Price: £3.99 per issue (£37.99 for 12 month subscription)

Frequency of publication: 13 issues a year

Issue Size: Around 100 pages per issue

Regular features: The noise, reviews, new bands

Feature articles: favourite bands section feature different bands per issue.

Target audience: ‘Rock loving Millennials’ 14-25 year olds.


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