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Brand PositioningPRESENTED BY,

R.Nithya,

Assistant Professor,

Dept., of Management Studies.

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COMPANYS PROFILE

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1948

Operation began in India

1965

Pioneered the development of cocoa cultivation in India

CADBURY IN INDIA

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VISION & MISSION

Vision:

"Working together to create brands people love"

Cadburys mission statement

Says simply, Cadbury means quality; this is our promise. Our reputation is built upon quality;

our commitment to continuous improvement will ensure that our promise

Mission Statement 0f the product:

The mission statement of our new product is To provide our customers with a tempting and

exquisite taste as Enticing Treats means a mouth watering treat which is simply irresistible.

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POPULAR BRANDS IN INDIA

C

H

O

C

O

LA

T

E

S

C

H

O

C

O

LA

T

E

S

S

N

A

C

K

S

S

N

A

C

K

S

BEVERAGESBEVERAGES

CANDYSCANDYS

G

U

M

S

G

U

M

S

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PRO

DUC

T

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CHOCOLATE BAR.

MADE FROM REAL DARK CHOCOLATE.

SIMILAR DESIGN WORLDWIDE.

CONTAINS MORE MILK THAN ANY OTHER CHOCOLATE BAR.

AVAILABLE IN 10.5g, 22g, 95g, 165g & OTHER PREMIUM PACKS

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INGREDIENTS

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PRIC

E

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WEIGHT (gm) PRICE

10.5 5

22 10

40 20

42 CRACKLE 25

95 50

80 FRUIT & NUT 55

165 90

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PLAC

E

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BUSINESS OPERATIONS

Five company-owned

manufacturing facilities:

Thane

Induri (Pune)

Malanpur (Gwalior)

Bangalore

Baddi (Himachal Pradesh)

4 sales offices:

New Delhi

MumbaiKolkota

Chennai

Corporate/Head office:

Mumbai

THESE

FACTORIES

CHURN OUT

CLOSE TO8,000

TONNES OF

CHOCOLATE

ANNUALLY

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WHOLESELLER

RETAILER

CDM ARE SOLD DIRECTLY TO WHOLESELLER AND RETAILERS.

CADBURY'S DISTRIBUTION NETWORK USED TO ENCOMPASSES

2100 DISTRIBUTORS AND 450,000 RETAILERS.

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PROMOTION

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Rare, Funny and Classic Cadbury India Ad.mp4

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THE BIG ~B FACTOR

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PACKAGING

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1905 1930s

1960s1970s

PACKAGING STYLES

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PRESENT

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PACKAGING MATERIAL

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ADVANTAGES OF PACKAGING

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SEGMENTATION

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TARGET MARKET

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ACHIEVEMENTS

Major Achievements ofCadbury

Worlds No 1 Confectionery company

World's No 2 Gums company.

World's No 3 Beverage company.

Cadbury Dairy Milk & Bournvita have been declared a "Consumer Superbrand"for 2006-07

by Superbrands India.

Cadbury India has been ranked 5th in the FMCG sector, in a survey on India's most respected

companies by sector conducted by Business World magazine in 2007.

Cadbury India has been ranked as the 7th Great Place to Work and the No. 1 FMCG company

in India in 2008, by the Great Place to Work Institute.

Asian Marketing Effectiveness Awards 2008for Bournvita Folk/Fusion campaign - GOLD

award for the "Best Insights and Strategic Thinking" and SILVER award for the 'MostEffective Use of Advertising'.

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