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MAGAZINE Canada’s most influential business magazine is your connection to the business leaders of today and tomorrow. Media Kit 2018
MAGAZINE
Canada’s most influential business magazine is
your connection to the business leaders of
today and tomorrow.
Media Kit 2018
We attract the biggest readership – 1.1 million readers each month – including 822,000 who don’t read our weekday newspaper.
And, because the magazine is delivered in our newspaper, you‘ll also capture the attention of a highly influential general-interest audience, who engage with the people, trends and brands that shape the way we work and live.
Most importantly, 370,000 of our audience are business leaders and the next generation of business superstars. They are the influencers at or close-to the top of the purchase-decision tree. They’re the essential connections you need to reach for business products and services, along with premium consumer goods.
INFLUENCERSC-SUITE
DISRUPTERSCANADA’S DECISION
MAKERSAGENDA SETTERS
WORLD-CLASS LEADERSHIGHER INCOME
EARNERSINVESTING INSIDERS
THOUGHT LEADERSINSPIRING VISIONARIES
Vividata Q2, 2017 Readership Study - National, all respondents
YOUR CONNECTION TO CANADA’S INFLUENCERS AND THE NEXT GENERATION OF BUSINESS LEADERS
Our journalism is highly relevant, respected, bold and global in focus. For over 30 years, Report on Business magazine has been the pinnacle of The Globe’s legendary business coverage, delivering Canada’s most influential analysis and commentary.
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CONNECT WITH CANADA’S PREMIER BUSINESS COMMUNITY
Trusted. Engaging. Rewarding.Our readers are highly receptive to your messaging as they absorb content created by Canada’s top business journalists. Accordingly, choosing Report on Business’ authoritative environment elevates the authenticity and value of your brand’s connection to the highest value consumers.
Source: Vividata Q2, 2017 Readership Study National A18+ (*Readership A12+)
READERSHIP
Circulation Readers
NATIONAL* 119,370 1,092,000
British Columbia 17,525 162,000
Prairies 11,911 151,000
Ontario 85,501 668,000
Quebec 4,433 63,000
*Six issue rolling average (March - October 2017)
1.1 million readersacross Canada
For more information on the people we reach, visit
GLOBELINK.CA/ROBMAG
$14.7 Billion of Business Purchase Influence
605,000 total business trips taken (in the past year)
Spent over $6.2 Billion on home renos in the past 2 years
Average Household
Income: $105,059$195 Billion
in investments
Took 2 million vacations in Canada last year
Spent $25 Billion on current vehicles
1 million readers per issue
38% are influential MOPEs
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Showcase your brand in Canada’s sharpest, most incisive and frequently exclusive investigative Journalism – delving deep into new technologies, unearthing industry truths and spanning the globe.
ACCESS INFLUENTIAL FEATURES Live at the centre of stories that change the face of business
See the 2018 Editorial Calendar
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ACCESS TRUSTED OPINION
PlusBuild your brand next to
our regular contributors
Ian McGugan - Investing
Eric Reguly - Europe
Rita Trichur – Canada
The ExchangeTop business leaders exclusively deliver their POV on important current events.
The RantPowerful point-of-view
on a major issue in the Canadian business
community.
Own the sharpest insights and build your brand’s thought leadership to inform decision making.
See more opportunities
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InvestEach month, we deliver 3 pages of essential financial advice, stock picks, tax and tips aimed at high net worth investors, aged 40 - 60.
Fall Investing Outlook Special FeatureOur annual guide for investors, with a market forecast, the best stocks to buy and top picks from professional investment managers.
ACCESS ESSENTIAL INSIGHT
Invest like a LegendOur annual presentation of visionary views on where the economy is heading and where money is to be made.
For investors entrenched in the stock market or people building their portfolios, there is no better source of insight or advice.
Build your brand within Canada’s best financial advice.
See more examples
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INNOVATION. STORYTELLING. RESULTS.
LaunchGet noticed first with a high-impact cover, a specialized Table of Contents and an extensive custom content feature that showcases your brand throughout the magazine.
Elevate your brand’s storytellingDraw readers into your brand’s story with stunning, informative features – produced with the quality of The Globe – that integrate your messaging to drive engagement and build powerful brand awareness.
FlipbookDelivers a unique, highly focused reading experience on the back of the magazine with a reverse cover.
Tailor the delivery with a potent mix of Globe Editorial to build engagement and Custom Content to drive conversion.
Work with the Globe Content Studio to create unique and engaging experiences, built around your
brand’s attributes.
Sponsor our Special Reports, published throughout the year to align your brand with focused, engaging content.
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EDITORIAL CALENDAR 2018FEBRUARY INVEST LIKE A LEGEND
Investing during turbulent times takes wisdom, patience and a lot of nerve. In our annual check-in, we ask 10 titans of Bay Street and beyond to tell us how to make money in 2018.
Space close: Thursday December 14
Material due: Thursday December 21
Distribution: Friday January 26
MARCH THE FUTURE OF FOOD
Canada still has an agricultural economy at heart, but the business of growing, processing and shipping food has changed dramatically over the past decade. What’s next? We look at the birth of a new cherry, drones on farms, the restaurant of the future, nutraceuticals, and more.
Space close: Thursday January 18
Material due: Thursday January 25
Distribution: Friday February 23
APRIL ARTIFICIAL INTELLIGENCE
First we automated manual jobs with robots, now we’re going to automate knowledge work as well. How are Canadian companies using AI right now? What’s hype, what’s real? What research is being done by Canadians into the future of AI?
Space close: Thursday February 22
Material due: Thursday March 1
Distribution: Friday March 30
MAY THE TOP 1000
In addition to ranking the Top 1000 Canadian companies by revenue, the all-new Top 1000 report now includes ratings for more than 500 companies using the new proprietary Megastar stock-rating system. A new online tool provides complete information on the top 1000 companies, and recommends the stocks to buy now.
Space close: Wednesday March 21
Material due: Tuesday March 27
Distribution: Friday April 27
JUNE STAYING SECURE
This report will look at all aspects of security in an insecure age. Key topics include preventing cyber attacks, protecting sensitive information, building security and protecting employees in dangerous territories.
Space close: Thursday April 19
Material due: Thursday April 26
Distribution: Friday May 25
Special ReportsShowcase your brand in our engaging editorial features and special reports, throughout the year.
Investment Strategies/AdviceEstate PlanningCorporate GovernanceIntelligent Wealth Management
Special Reports Close: Thursday November 23
Supply Chain ManagementUS-Canada Trade
Special Reports Close: Tuesday January 2
Canada’s top: AI Universities and facilities AI Investment and banking institutionsAI policy makers and think tanks AI manufacturers
Special Reports Close:Thursday February 1
Women in FinancePension Plans and benefitsInvestment Strategies/AdviceIntelligent Wealth Management
Special Reports Close: Wednesday February 28
Corporate SecurityPersonnel Safety
Special Reports Close: Thursday March 29
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EDITORIAL CALENDAR 2018JULY/AUGUST THE CLIMATE CHANGE ISSUE
Climate change is affecting almost every sector in Canada, from mining to agriculture to insurance. We’ll look at the major risks, what we’re doing to reduce greenhouse gas emissions and how our companies are adapting.
Space close: May 24
Material due: May 31
Distribution: June 29
SEPTEMBER EXECUTIVE EDUCATION
Canada’s most comprehensive guide to the country’s top Executive MBA and MBA programs. Includes a listing of every EMBA and MBA course in the country, with commentary on the best programs in each area.
Space close: July 26
Material due: August 1
Distribution: August 31
OCTOBER THE POWER 50
The 50 most powerful people in Canadian business, as ranked by our exclusive panel of insiders. Includes politicians, CEOs, regulators and the backroom movers and shakers who rarely make the news.
Space close: August 22
Material due: August 29
Distribution: September 28
NOVEMBER INVESTORS OUTLOOK 2019
Our annual guide for investors. Includes a market forecast for the coming year, the best stocks to buy now, top picks from professional investment managers, stocks to avoid, and more.
Space close: September 19
Material due: September 26
Distribution: October 26
DECEMBER CEO OF THE YEAR
A celebration the best and brightest CEO in the country, as chosen by the Report on Business magazine editorial board.
Space close: October 25
Material due: November 1
Distribution: November 30
Special Reports
Global CSRCanada’s NorthEthical Investing
Special Reports Close: Thursday May 3
Executive MBAs 2.0Executive Search
Special Reports Close: Thursday July 5
Women in FinanceInvesting in InfrastructureSmart City PlanningCanadian Resources and InfrastructureCelebrate Small Business Month
Special Reports Close:Wednesday August 1
Investment Strategies/AdviceIntelligent Wealth Management
Special Reports Close: Wednesday August 29
Management ConsultingExecutive SearchCorporate Credit CardsCorporate Governance
Special Reports Close: Thursday October 4
Showcase your brand in our engaging editorial features and special reports, throughout the year.
PLUS: SMART INFRASTRUCTUREHow to build better roads, bridges, ports, power plants that provide the infrastructure for society. We’ll look at smart grids, new technology for building roads, the sewer
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2018 RATESNATIONAL NET RATES (4 COLOUR) NB: Fractional ads must be booked one week in advance of regular close.
SIZE 1x 3x 6x 9x 12xFULL PAGE $25,600 $24,865 $24,350 $23,860 $23,335DPS 48,640 47,270 46,620 45,625 44,6451/2 DPS 32,700 31,645 30,940 30,255 29,7001/3 DPS 21,900 21,280 20,830 20,410 19,9651/5 DPS 17,570 17,070 16,715 15,575 15,2452/3 PAGE 21,765 21,140 20,720 20,300 19,8951/2 PAGE 17,170 16,655 16,320 15,995 15,6751/3 PAGE 11,535 11,220 10,100 10,775 10,560IFC/DPS 52,345 50,840 49,835 48,830 47,850IFC/IBC 29,500 28,615 28,040 27,480 26,930OBC 32,075 31,100 30,490 29,880 29,285
REGIONAL FULL PAGE NET RATES (4 COLOUR) NB: Only full pages can run in Regional editions.
ONTARIO EDITION
$19,920 $19,355 $18,970 $18,590 $18,215
WESTERN EDITION
$13,750 $13,355 $13,080 $12,810 $12,535
STITCH-INPAGES NET CPM
2 $100 4 1056 1108 11510 12012 12516 13524 150
TIP-IN MECHANICAL**PAGES NET CPM
2 $155 4 1606 1658 17010 18516 19524 205
TIP-IN MANUAL**PAGES NET CPM
2 $315 4 3206 3308 33510 34512 35516 365
* Minimum Insert Cost: $5,100 net. **A mock-up of each insert is required. Costs are for Saddle-Stitch issues only. For insert requirements, please refer to GlobeLink.ca/magazine-specs
Insert Rates
Take the next stepYour Globe Media team is ready to assist you in planning, deploying and measuring your next campaign. Let’s make it the most successful one yet.
WESTERN CANADA BC, NWT, Nunavut, Alberta, Saskatchewan TEL 403.245.4987 or 403.774.8024 TOLL FREE 1.800.663.1311 [email protected]
TORONTO ONTARIO & MANITOBA TEL 416.585.5111 TOLL FREE 1.800.387.9012 [email protected]
EASTERN CANADA Ottawa Region, Quebec, Atlantic Canada TEL 514.982.3050 TOLL FREE 1.800.363.7526 [email protected]
UNITED STATES, WORLDWIDE TEL 1.212.946.0219 [email protected]
@globemediagroup
/company/globemediagroup
@globemediagroup
globemediagroup
To learn more about advanced opportunities with Report on Business Magazine, contact:
Rolfe Jones 416.585.5921 [email protected]
Creative advertising formats:GlobeLink.ca/magazine-formats
Production specs and FTP:GlobeLink.ca/magazine-specs
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