Empire

Empire is a British film magazine published monthly by Bauer Consumer Media. Their first issue was in July 1989. They are aimed at a mainstream audience and they are the biggest selling film magazine in the UK. They are also published in the USA, Australia, Turkey, Russia and Portugal. They wouldn’t tend to go for horror genre films as their front cover as this doesn’t appeal to their mainstream audience however they would put films like Wolverine as the front cover because this will appeal to a mass audience.

This magazine cover clearly appeals to teenage boys that are interested in action films.Target audience: male.

The colours of gold are used for the fonts on the magazine cover. Gold is a really prestige colour so therefore makes the importance of the magazine stand out.

Advertisements of similar films on the side of the magazine cover.

Putting the main character of wolverine on the front cover of the magazine, making him look intimidating with the weaponry that he’s holding and the look in his eye. He embodies everything that action film is meant to have in terms of the fact that he is strong and fierce.

Total film

Total Film is a UK-based film magazine which is published 13 times a year by Future Publishing. It was first launched in 1997 offering various information that a magazine would offer such as cinema, DVD and Blu-ray news, reviews and features. Totalfilm also have a very strong online presence with their website and forum, as well as pages on Facebook, Twitter and Tumblr. There is also a Total Film iPhone app. They have a mainstream audience as well.

Very colourful and high contrast imagery in comparison to the Empire magazine cover.Target audience: Families/Mainstreamers.

It’s clearly family orientated.

White and Yellow font being used, as they are bright happy colours.

Advertising films that are similar to the target audience of the main film on the front cover.

Film Maker (magazine of independent film)

Filmmaker is a quarterly publication magazine covering issues relating to independent film. This magazine was founded in 1992 by Karol Martesko-Fenster, Scott Macaulay and Holly Willis. With more than 60,0000 people reading this magazine, it includes a range of things for them such as interviews, case studies, financing , distribution information and many more. The magazine is strictly only sold in the US however before 2009, it used to be on sale in the UK as well.

Studio

STUDIO is the UK’s first film magazine for women. Their target audience is strictly aimed at the female market however many people will still read this magazine anyway. This magazine focuses on successful women in the film industry and all the films they will be in and also things about these women as well. This magazine is packed with witty editorial and Hollywood news, plus all the latest movie reviews. Being aimed at women and entertainment enthusiasts is a good thing for STUDIO magazine because this means that they will receive a lot of purchases on their magazine.

Target audience for this magazine is mainly aimed at females.

I chose both these magazine covers because they represent different things but still both appeal to women. On the left there is a picture of Anne Hathaway who is a very famous female actress. She is dressed in a provocative yet classy way which is what most women would want to aim to look like. On the right magazine cover, there is a picture of Leonardo Di Caprio due to the fact that he has the starring role in the film The Great Gatsby. STUDIO put full pictures of people that they know will be appealing to their female target audience because they’re more tempted to pick up the magazine and read it.

Attractive famous male actor.

Famous actress Anne Hathaway

SFX film magazine

SFX is a British magazine covering the topics of science fiction and fantasy. Their first issue was in 1995. Due to its specification in genre, of science fiction, fantasy and horror, this magazine is aimed at a specific demographic of people. SFX magazine is published every four weeks by Future plc.

They pride themselves in being a world class magazine and having this on the top of the magazine will appeal to their target audience. Mainstreamers/families.

Advertising similar films in the same genre. ‘twilight’.Using witty puns

will appeal to their target audience.