By: Ben Vigdor

Median age: 29 (66% between 18 and 34)

Men: 94% | Single: 47%

College educated: 87%

Employed Full Time: 74%

Average (mean) HHI: $72,100

Attended sporting event in last 12 months: 81%

Purchase products online in last 12 months: 89%

Masthead

Central image

Barcode

Main cover line

Covers one specific player with other smaller stories on others

An OTL story

Sports teams ratings and standings

Product advertisements

Personal feelings by players on a situation

Espn magazine uses the central image as the main focus of the magazine. The Espn masthead is nearly always partially covered by it. They use colors from the central image to draw the consumers attention and also by using similar or opposite the color for the masthead. The smaller and less important stories are minute comparing to the main cover line.

Gender: Men

Age: 12-24

HHI: $50,001-$100,000

Race: African American

Total Circulation: 132,178

Frequency: 12 times a year

Audited: Yes

Market: National coverage

Masthead

Puff

Barcode

Central image

Main cover line

coverline

Tag line

Focuses on young basketball talent

Main focus is on player/players shown in Central image

Other stories in magazine are previewed through coverline

Several stories from players current lives

SLAM generally uses the color of the magazine to be dull while the Central image is the main eye grabber in the magazine. The side stories are out of the way of the main focus. The masthead is also subdued compared to the rest of the magazine which gives the central image all the more focus to the magazine.