– Magazine –

Wide skirts, soft tops and a feminine silhouette – the fifties fever caught us!

FabulousFiTies

– magazine –

In this issueTHE FASHION TRENDFabulous Fifties

STYLE ICONSMarilyn Monroe

PERFECT OUTFITSFifties fashion looks

FLATTER YOUR FIGURELook at those legs – Styling tips for slender legs and a more pronounced middle

BEHIND THE BRANDHead over Heels – Fashion design from the Netherlands

TESTIMONIALSThe best part about hippie fashion

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The FashIon Trend

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fabulous

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fabulous

fiftiesWe are all aflame with the fifties fever! Why? No other decade has

been able to make the feminine figure look so

fabulous.

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Swirling poodle skirts, feminine blouses and delicate materials accentuate the female ­figure­and­are­tantamount­to­the­Fifties.­It­was Christian Dior who popularised the feminine silhouette, deemed as the “New Look”,­during­the­post-war­era.­Back­then,­slim waists and curvaceous hips were parti­cularly­highlighted.­The­trend­is­back­in­2012­and­we­are­welcoming­it­with­open­arms.­Problematic areas around the rear and thighs­instantly­disappear­beneath­flared­

skirts­and­dresses.

Traditionally,­a­fifties­skirt­hits­two­hand-widths below the knee, a length that designers have been playing around with this season.­Petticoats­are­fantastic­for­­adding­more­volume­and­swoosh.­In­contrast,­the­upper­body­is­clad­in­figure-hugging­­garments.

The FashIon Trend

There are certain cuts and patterns that belong in every­50­s­outfit.­When­it­comes to accessories, silk hair scarves and cat­eye sunglasses are ideal

•­ Poodle­skirts

•­ Petticoats

•­ Capris

•­ Cropped­jackets

•­ High­waists

•­ Polka­dots

•­ Silk­scarves

Your must-haves for the look:

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fabulous

fifties

The FashIon Trend

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MarIlyn Monroe

sTyle Icons

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Few have been imitated as often as the legendary Marilyn­Monroe.­Throughout­her­career,­the­American-born beauty worked as an actress, producer and singer who achieved her international breakthrough by play­ing the leading role in the movie “Gentlemen Prefer Blondes”.­According­to­the­American­Film­Institute,­the­platinum­blonde­cinema­icon­of­the­50s­is­amongst­the­25­greatest­female­stars,­even­today.­Her­fascinating­life­is­currently­on­the­big­screen­in­the­drama­“My­Week­With­Marilyn”­with­Michelle­Williams­as­the­lead.

Norma Jean Baker, as was her real name, mastered the art of putting herself in the spotlight, which is why she­was­so­adored­by­photographers.­Her­styling­and­

“Gentlemen Prefer blondes”

MarIlyn Monroe

stunning curves are still considered to be the embodi­ment­of­sensuousness.

We­love­her­philosophy­that­“beauty­and­­femininity­are­ageless­and­can‘t­be­contrived”.­Yet­above­all­else, we adore her certainty of style: Marilyn Monroe prefer red to adorn herself in shades of champagne – elegant blouses, polka dot dresses and pencil skirts were­amongst­her­favourite­pieces.­When­combined­with the proper accessories like a bow or extravagant scarf,­she­simply­took­everyone’s­breath­away.

In­short,­Marilyn­Monroe­is­an­unmistakable­cult­figure­whose­style­and­personality­remain­unforgettable.

shop Marilyn Monroe’s style now ››

PerFecT oUTFITs

Classic Fifties cuts are now being combined with brilliant

colours and patterns. We have put together our most

fabulous 1950s looks just for you.

Photos: Michel Kitenge

GoldeNfifties

ViNtaGe eMotioNTake a trip back in time: polka dots, petticoats and a

feeling of absolute freedom are going to sweep you off

your feet. Polka dot bolero by Head over Heels. Dress

with inverted pleats by Manon Baptiste. Petticoat by

Lissmore.

Shop this combination

discoVer NoW ››

#01 THe LOOK

PerFecT oUTFITs

Lilac coloured cotton trench coat by Almia.

Turquoise dress with wrapping belt by

Manon Baptiste.

PerFecT oUTFITs

discoVer NoW ››Shop this combination#02 THe LOOK

In Alfred Hitchcock‘s thriller back in 1954, Grace Kelly proved

to be a strong, independent woman. This nautical retro-outfit

shows strength in style: bi-colour dress with half sleeves by

Manon Baptiste. Scarf made of pure silk by Jane Carr.

dial M for Murder

Shop this combination

discoVer NoW ››

#03 THe LOOK

PerFecT oUTFITs

Shop this combination

discoVer NoW ››

#03 THe LOOK

PerFecT oUTFITs

Two mega-trends from this summer are united: floral prints

and maxi skirts. To add more Fifties style volume, slip on plenty

of petticoats! Yellow tank top by Manon Baptiste. Long skirt

with floral print by Stylicious. Petticoats by Lissmore. Jade-green

earrings by Appartement.

suMMer faVourite

Shop this combination

discoVer NoW ››

#04 THe LOOK

PerFecT oUTFITs

Shop this combination

discoVer NoW ››

#04 THe LOOK

PerFecT oUTFITs

This is a view that we cannot get enough of. Dress

with elasticated waist by Roberto Cavalli White.

Petrol coloured linen jacket by exelle.

beautiful VieW!

Shop this combination

discoVer NoW ››

#05 THe LOOK

PerFecT oUTFITs

treNds FROM THe PHOTO SHOOTPerFecT oUTFITs

shoP all looks NoW ››

Watch the MakiNG of NoW ››Take a look behind the scenes!

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look aT Those legsAre you quite content with your legs, but not really the best of friends with your middle? Then come let us show you to distract away from the belly while skilfully putting the spotlight on your legs!

FlaTTer yoUr FIgUre

dressesWhen­it­comes­to­dresses,­the only issue you have is ­having­to­decide!­Whether­short or long, you can wear whatever­your­heart­desires.­You can sport empire­line cuts without a care in the world.­Avoid­a­bulky-looking­silhouette by keeping away from designs that are too wide-cut.

Jackets & coatsYou can magically create a gorgeous hourglass­figure­by­wearing­jackets­and­coats that are single­breasted and slightly fitted.­Trench­coats­are­particularly­flatte­ring with their wide, waist­enhancing tie belts­for­sculpting­a­sassy­silhouette.

trousersIdeally, you should wear trousers with a button that hits above the belly button – a trick for instantly hiding away­a­couple­of­pounds.­Feel free to wear leggings and­drainpipe­jeans,­just­take care that they are not too­low-rise.­Shorts,­capris­and cropped bottoms can skilfully highlight your legs and distract away from your­middle.

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look aT Those legsthe best styling tips for slender legs and a more pronounced middle

FlaTTer yoUr FIgUre

skirtsBe it a tight skirt or a maxi model, they are both perfect at distracting away from any little extras around the tummy­area.­It­is­key­here­to­find­a­properly­fitted­waistband that provides the belly­with­some­support.­Pencil skirts, for example, look sensational when combined with a longer cut­top.

blouses & shirtsYou can wear any top that drapes loosely from the bust down.­In­short,­choose­breezy­cuts that lightly dance about your­upper­body.­Smocking,­frills and additional little details can also help spice up the outfit.­In­contrast,­avoid­elabo-rately draped fabrics around the­belly­area.­Pieces­with­vertical seams will give you a slimmer looking result!

shop all best-fitting styles now ››

4 5

FlaTTer yoUr FIgUre

look aT Those legsthe best styling tips for slender legs and a more pronounced middle

head oVer heelsfashion design from the Netherlands

BehInd The Brand

The Dutch fashion label Head over Heels has been designing­plus­size­fashion­since­1985.­What­was­once­founded­by­the­couple­Henze­as­a­traditional­family­firm­is­now­being­managed­by­the­second­generation.

The label picks up on trends and then adorns curvaceous women with stylish designs in premium quality­materials.­A­Head­over­Heels­customer­knows­her­figure­perfectly­and­enjoys­playing­around­with­different­styles.

The collections are designed in the Netherlands and then produced in European countries such as Turkey,­Greece­and­Portugal.­Both­the­quality­of­the products as well as the working conditions are monitored­on­site.

head oVer heelsfashion design from the Netherlands

BehInd The Brand

VintageHead over Heels has brought the vintage look to life with special­dyeing­techniques.­Tunics, leggings and tops are made of beautiful, soft materials.

LinenThis summer, the label is all about the natural quality of linen fabric.­Linen­trousers­with a comfortable elasticated waist are ideal for warmer weather!

KnitwearNo Head over Heels collection would be complete without knitwear – here, quality is key!

Polka dots„Every woman loves polka dots“ – a motto that the team took to heart when designing shirts, leggings and jackets­in­the­beloved­dotted­pattern.

Colour blockingBrilliant colours are finally­back­again!­Head over Heels is also ecstatic about it and has provided us with intense pink and radiant­cobalt­blue.­Perfect for cheerful mixing and matching!

head oVer heelsthe current summer collection 2012 focuses on five themes:

shop head over heels now ››

BehInd The Brand

Judith is a full-fledged fan of hippie fashion:

“I am really excited about the hippie fashion trend­because­now­I­can­finally­find­long­skirts­and dresses while shopping! I am not so fond of showing­off­my­legs,­but­during­the­summer,­I­just­do­not­feel­comfortable­wearing­trousers.­Long­skirts­are­the­perfect­alternative:­they­are­breezy­and not too tight, yet I still do not have to show too much skin!”

TesTIMonIalsTesTIMonIals

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