New Zealand Geographic reaches a million Kiwis—333,000 in print and a further 720,000 engaged through web, social and events. They are young, affluent, educated and active. Source: * Nielsen Media Research, Readership survey CMI Q4 19-Q3 20

MEDIA KIT 2021

MAGAZINE OF THE YEAR

SUPREME WINNER MAGAZINE MEDIA

AWARDS 2018

MAGAZINE OF THE YEAR

SUPREME WINNER VOYAGER MEDIA

AWARDS 2018

MAGAZINE OF THE YEAR

SUPREME WINNER VOYAGER MEDIA

AWARDS 2019

MAGAZINE OF THE YEAR

SUPREME WINNER VOYAGER MEDIA

AWARDS 2020

MAGAZINE OF THE YEAR

SUPREME WINNER CANON MEDIA AWARDS 2017

MAGAZINE OF THE YEAR

SUPREME WINNER MAGAZINE MEDIA

AWARDS 2016

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

New Zealand Geographic celebrates New Zealand and all its diversity—its people, places and wildlife—to a total

audience of more than a million Kiwis.

This multi-award-winning magazine is loved by readers of all ages and is renowned for its high quality reproduction,

lavish photography and in-depth editorial coverage of wide-ranging subjects—values that now extend into its

digital offerings at NZGeo.com and social channels.

* Overall Magazine of the Year 2016 Magazine Media Awards, 2017 Canon Media Awards, 2018 Voyager Media Awards, 2018 Magazine Media Awards, 2019 Voyager Media Awards, 2020 Voyager Media Awards

MAGAZINE OF THE YEAR

2016, 2017, 2018, 2019, 2020*

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher'sown data. Digital and Social metrics may be used for multiple titles in their individual brand 360°s but will only be

used once when calculating the Total 360°. Please refer to the treatment of digital hubs in the metrics.

Publisher:Email:Phone:

James Frankhampublisher@nzgeographic.co.nz (mailto:publisher@nzgeographic.co.nz)+64 21 775423 (tel:+64 21 775423)

Data included up to : Oct 2020

939,821

Print Metrics Digital Metrics Brand Extensions Social Platforms

Contact Details

Export Data

175,616 users reached per week on Facebook (NZ only)

28,513 followers on Instagram, 4,604 followers on Twitter

333,000 Kiwis read New Zealand Geographic magazine, audited by Nielsen

248,394 reached through Photographer of the Year season of events

939,821 Total Magazine 360º audience Data included up to Oct 2020

78,464 recipients of weekly email newsletter

69,230 uniques on NZGeo.com (NZ only)

Magazine Publishers Association audited Magazine 360º audience https://magazine360.co.nz/publisher/kōwhai-media/new-zealand-geographic/

Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher'sown data. Digital and Social metrics may be used for multiple titles in their individual brand 360°s but will only be

used once when calculating the Total 360°. Please refer to the treatment of digital hubs in the metrics.

Publisher:Email:Phone:

James Frankhampublisher@nzgeographic.co.nz (mailto:publisher@nzgeographic.co.nz)+64 21 775423 (tel:+64 21 775423)

Data included up to : Oct 2020

939,821

Print Metrics Digital Metrics Brand Extensions Social Platforms

Contact Details

Export Data

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T H E M A K I N G O F A G R E A T W A L K The Paparoa Track will be our first new

Great Walk in 25 years, and a memorial

to the 29 men killed at Pike River Mine.

We joined the crew blazing the trail.

New pioneers in the provinces52

The greatest migration on Earth30 Evolutionary errors26

R E A D E R S H I P

333,000 Kiwis with a love of New Zealand’s

society and environment. Circulation: 10,520

D E M O G R A P H I C

and a perfect match against national average by age,

ethnicity and geographical distribution.

of readers are under 50 years of age—a

very young magazine audience.

57% MALE 61%

I N CO M E

$106,000Average

CO L L E C TA B L E E XC LU S I V E

H I G H LY I N VO LV E D

Readers spend on average

49 minutes with the magazine,

primary readers

96 minutes of readers keep their magazines indefinitely

87% 63%

of readers do not read competing titles.

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

High household income—average $105,984, 10,000 have incomes over $250,000.

Highly educated—twice as likely to hold post-grad qualifications.

Highly engaged—primary readers spend over an hour and a half reading the magazine.

104,000 readers expect to buy a new car in the next 12 months. They are 95% more likely than other Kiwis

to spend in the highest bracket, indexing higher than any competing magazine.

178,000 New Zealand Geographic readers have savings or investments, 45,000 of which invest in the top

bracket of $200,000 or more.

They are 24% more likely to invest in the sharemarket than other Kiwis, 12% more likely to invest in bonds and

71% more likely to invest in foreign currency.

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

NZGeo.com digital subscriptions are provisioned for 779,000 kiwi students by the Ministry of Education. No

other media outlet can claim this.

New Zealand Geographic readers are 53% more likely to be aged 15-17 years old than the general population (24,000 students) and 88% more likely to be planning on doing a

Bachelor degree.

New Zealand Geographic readers are 24% more likely to want to holiday off the beaten track than other Kiwis.

110,000 New Zealand Geographic readers visited a sports/outdoor equipment store in the past month.

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

51,000 New Zealand Geographic readers choose to pay more for premium quality wine, and 142,000 prefer

New Zealand wines.

They are 43% more likely than other Kiwis to buy their wine from specialist wine stores and 79% more likely from

wine clubs.

Readers spend $279,560 on coffee each year.

58,000 drink whisky.

52,000 New Zealand Geographic readers have practiced photography in the past month, and they are 157% more likely than the general population to have bought something at a photography specialist

store in the past month.

New Zealand Geographic Photographer of the Year is the nation’s largest visual arts event. 5,453

photographers entered the awards and 70,959 visited the website where 25,030 votes were cast.

Photographer of the Year content reached 850,682 people across social channels, 440,465 by email and

346,000 readers four times in print.

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

INTEGRATED MEDIAConnect with a large, engaged audience with an interest in travel,

education and photography using the best writers and photographers at our disposal to construct compelling stories around your brand, tailored

to our audience. We have produced custom content across departments, 20-page features, even virtual reality productions, web-delivered video

series and sponsored events.

TRAVEL MEDIACustom content with links to tourism operators, maps and region guides. Recent work for Taupō Tourism, West Coast, Australian Pacific Touring, Southland Tourism, Dunedin Tourism, Discovery Expeditions.

EDUCATION MEDIAFrom stories to promote engineering as a career to NZonAir-funded VR series for Blake Trust to promote environmental awareness, we can engage young minds.

SCIENCE MEDIAFeature and department custom science content in print (up to 20 pages) with hub sites online (eg www.nzgeo.com/climate). Recent clients Deep South National Science Challenge, Our Land and Water National Science Challenge.

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

RATES C A S UA L 3 X R AT E 6 X R AT E

Double Page Spread (DPS) $11,500 $10,950 $10,450

Full Page (FP) $6900 $6600 $6300

Half Page $3950 $3800 $3650

Pricing for special positions, digital advertising, inserts and content marketing available upon request. All rates exclude GST

Digital Display Ads

Banner (homepage) $600 (per month, share of voice)

Island (run-of-site) $1600 (per month, share of voice)

Content

Content production and distribution available on a per-page basis in print and per-story basis in digital. All content includes promotion through NZGeo’s social and EDM channels. Pricing on request.

SPECIFICATIONS

Double Page Spread

Trim size: 420mm wide X 276mm high

Bleed size: 426mm wide X 282mm high

Single Page

Trim size: 210mm wide X 276mm high

Bleed size: 216mm wide X 282mm high

Half Page

Horizontal: 190mm wide X 123mm high

Supply files to publisher@nzgeographic.co.nz as CMYK PDFs with 3mm bleed on edges.

Digital — Island

Size: 300w x 250h pixels

Placement: Run of site

Digital — Banner

Size: 960w x 150h pixels

Placement: Home page only

Accepted file formats:GIF, JPEG, Animated GIF, PNG, SWF (Please note: SWF files require GIF or html5 alternatives for mobile devices)Max file size: 250k

For all advertising enquiries, please contact: BEN FAHY on 021 245 4894; advertising@nzgeographic.co.nz

Sources: Nielsen Media Research, Readership Survey CMI Q4 19-Q3 20, MAGAZINE 360

PRINT DEADLINESI S S U E A D V E R T I S I N G M AT E R I A L O N-S A L E D E A D L I N E D E A D L I N E D AT E

Jan/Feb 2021 24/11/20 1/12/20 17/12/20

Mar/Apr 2021 3/02/21 10/02/21 1/03/21

May/Jun 2021 9/04/21 16/04/21 3/05/21

Jul/Aug 2021 4/06/21 11/06/21 28/06/21

Sep/Oct 2021 6/08/21 13/08/21 30/08/21

Nov/Dec 2021 8/10/21 15/10/21 1/11/21

Jan/Feb 2022 23/11/21 30/11/21 16/12/21

Cancellations: 6 weeks prior to on sale date. All rates exclude GST