+ All Categories
Home > Automotive > Magazine Research Powerpoint

Magazine Research Powerpoint

Date post: 20-Jul-2015
Category:
Upload: michaels1665
View: 40 times
Download: 0 times
Share this document with a friend
Popular Tags:
28
MOTORING/ AUTOMOTIVE INSPIRATION: MOTOR TREND MICHAEL SAVOCA
Transcript

MOTORING/

AUTOMOTIVE

INSPIRATION: MOTOR TREND

MICHAEL SAVOCA

NEWSSTAND

Motor Trend, Automobile, and Road & Track caught my eye

the most. Their covers looked more appealing than the

others. Also, Motor Trend was on the floor.

Road & Track caught my eye the most in this genre because

their cover looked different from what I remember it being.

The design and masthead were different.

Road & Track had the best photography because the central

image was taken at a high angle and it looked as if it were

moving fast.

Road & Track had the best design because I liked their new

masthead and I liked the use of grays the incorporated in the

cover.

NEWSSTAND

Motor Trend had the articles that grabbed my attention

because when I looked at the title and subject of them, I

could imagine myself using those subjects on my spread.

Motor Trend had the best Table of Contents because it was

designed it an appealing way and the contents matched my

interests.

Motor Trend had the best articles because I could see myself

using them as inspiration for my spread. I also like the

subject of them

SELFIE

REFLECTION

I learned that there are many more types of

Automobile/motoring magazines available than I had

previously thought.

I also learned that within this genre, these magazines have

very similar content.

The design of each magazine definitely caught my attention,

but the articles inside of the magazine made me choose

Motor Trend over the others.

I like simple table of contents, but that display the contents

effectively. I also like the use of colors in these designs.

INSPIRATION

Motor Trend is the most inspirational magazine to me

because it had the articles that grabbed my attention the

most. The articles really pertained to me and I could see

myself writing my spread on similar subjects to those in this

magazine. I also loved the use of colors in this table of

contents. I liked how numerous fonts were used and how

they used the pictures of the articles inside the table of

contents. The cover didn’t appeal to me that much, but I do

love the yellow used to complement the yellow car. The

photography in this magazine is really inspirational. I like

how the cars appear to be racing by as that is what I will try

to do for my magazine.

SELFIE

1

2

3

4

5

6

7

8

9

10

11

12

INSPIRATIONAL

MAGAZINE

The magazine is mainly about the 2015 Corvette Z06 and the

2015 Motor Trend Truck of the Year. The article about the new

Corvette is about the first tests and impressions of this fairly

new car. The article about the Motor Trend Truck of the Year

compares several heavy-duty and full-size trucks.

The target audience are Males ages 18-54. They are in the

middle class and have an interest in cars.

There are comparison articles, tests and drives of new cars,

future cars, the specs of a $30 million race car, analysis on

compact cars, and a look back at the ultimate driving

machine.

COVERS

A photo of cars are generally the central image on these

covers. Some are action shots of the car racing by, while

others are shots of the cars at a stand still.

The photos are generally taken at a race track or closed road.

In some covers the photo may be taken at a studio.

A common element on all covers is that the colors used

changes for every cover. Also, the main cover lines and

anchorage text are huge and says something witty. The

layouts are the same, but the cover lines on the magazine are

scattered in each magazine. They are not consistent. Some

magazines have puffs and pugs, while some don’t.

FAVORITE COVER

This is my favorite and most inspirational

cover image to me because it is bold and

strong. I like how the anchorage text is

bigger than the masthead. This should

grab the reader’s attention like it did to me.

I am also a fan of the central image. I like

how the wheels are turned to the side. I

plan on taking a picture of the car with its

wheels to the side. I like how the color of

the car is the same color as the masthead.

I also like how each of the cover lines has

a little picture of a car to match with it.

Lastly, I like the simplicity of the cover

since it had very few cover lines and text

surrounding the central image.

TABLE OF CONTENTS

TABLE OF CONTENTS

TABLE OF CONTENTS

From the Table of Contents that I could find, I found that

Motor Trend likes to make the design busy. In two of the

Table of Contents, the color black was used as a background.

Although, it was hard to find Table of Contents from the same

year, it appears that the font stays the same for each but

changes color or transparency. It seems that as each year

progressed, the font was more eye grabbing and bold. Also,

in the newest Table of Contents, there are more colors and

shapes used in this design. Also, there are more pictures

than the earlier Table of Contents. On average, each Table of

Contents displays 9.6 stories in the magazine.

TWO-PAGE SPREAD

TWO-PAGE SPREAD

TWO-PAGE SPREADS

The articles both use photos in their spread. They use different types of shots too. They both have shots from inside the car as well as some outside. The covers are the same as my inspiration magazine I bought from the newsstand. I like first design over the other. The first one has less writing and more/larger photos, while the other is focused on providing information. There are a lot of different fonts and colors in the first magazine. The second one is more serious as it had more writing and more information. Both are fairly formal, the columns are straight and there are no curves in both. In the first two-page spread I showed, it is a bit busy and there are a lot of graphics in the design. I don’t feel like that takes away from the article because this magazine is an informal and vivid magazine with many different design schemes within it. The second one is more formal, as the columns are long and straight. There are few colors used and there is a ton of white space.


Recommended