Magazine Subscriptions Online Program

USPS Magazine Subscriptions Online Program

USPS.com Internet Affiliate Marketing Program

– Launched December 2, 2002 at www.usps.com/magazines

1-Year Pilot Test to evaluate USPS’ ability to:

– Promote and grow magazine subscriber base

– Offer affiliate marketing partners ability to cost-effectively cross-sell relevant services to USPS.com customers

Marketing partnership between USPS and Magazine Mall, Inc.

– Provides access to thousands of titles

– New subscriptions and renewals

– Customers access the site online

– Payment by credit card, check, money order or PayPal

Program Overview

USPS Magazine Subscriptions Online Program

Tangible benefits to Publishers, Customers and the Postal Service

Publisher Benefits:

– 75% of all subscriptions are new vs. renewals

– Low cost customer acquisition vehicle

Customer Benefits:

– Access to thousands of titles at up to 85% off retail prices

Postal Service Benefits:

– Increased postage revenue

– Revenue share from each subscription sold

Program Overview

USPS Magazine Subscriptions Online Program

Program Overview

FY03 Subs Online Total Subscriptions Ordered

0200400600800

1000120014001600

Calendar Months

2-Dec

3-Jan

3-Feb

3-Mar

CUMULATIVE

USPS Magazine Subscriptions Online Program

Program Overview

December 2002-March 2003: 1509 Subscriptions Sold

Next Steps

– USPS will continue to promote program internally throughout remainder of 1-year Pilot Test

– Pilot Test ends February 2004

– USPS may recompete the USPS Magazine Subscriptions Online Program in December 03/January 04

– We also maintain the right to extend the current agreement with Magazine Mall, Inc., through February 2005

USPS Magazine Subscriptions Online Program

Program Overview

For additional information, contact the USPS Magazine Subscriptions Online Program Manager:

Christopher C. AsheProduct Management (HQ Marketing)United States Postal Service1735 North Lynn Street, Room 4014Arlington, VA 22209-6333Tel: (703) 292-3927Fax: (703) 292-4054E-mail: cashe@usps.gov

USPS Magazine Subscriptions Online Program

Program Overview