Date post: | 15-Apr-2017 |
Category: |
Technology |
Upload: | richard-carter |
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@ecommercene
Ecommerce North East
MagentoWooCommerce’s bigger, more mature brother?
@RichardCarter
What Magento is
A market leader
WooCommerce: 31.6%
Magento: 10.5%
2016: https://www.datanyze.com/market-share/e-commerce-platforms/
Ecommerce, from the ground up
Feature rich
Plenty of integrations…
Aimed at the mid – larger ecommerce market
What Magento is not
A blogging platform(…but you can integrate WordPress)
A silver bullet!
Who uses Magento?
Some large retailers…
…and smaller retailers, too
Magento’s features
Catalogue managementCategoriesProduct typesAdvanced pricing rulesTiered pricing - bulk discountsLayered navigation (product filters)Product reviews
CustomerAccountOrder historyAddress book managementDownloads
Cart and checkoutOne page checkoutShipping optionsPayment optionsTax ratesEU VAT validation
Promotion NewsletterUp-sells & cross-sellsCoupon codesCustomer groupsSales reporting
SEOXML sitemapsMetaAutomatic URL creation
More!MultisiteMultilingualMulticurrency
Magento Community vs Magento Enterprise
CommunityFree to useComprehensive
EnterpriseAnnual licenseFeatures++
Magento myths
1. Magento is slow
1. Magento is slowCaching + Server
2. Magento is for enterprise
2. Magento is for enterpriseSmaller businesses use it very successfully
3. Magento is hard
3. Magento is hardKnowledge & training
Is Magento for you?
✓ Serious about selling online✓ Comprehensive backend✓ Integrations for payment, accounting, and many more✓ Highly scalable
✘ Out of the box ecommerce✘ Software as a Service
Magento vs WooCommerce
A question of scale?