Business and Revenue Models

Randy Lubin

Agenda

• About Me

• Lean Startup / Canvas

• Business Models

• Revenue Streams

My Journey

Business Models

Business Models

• Why they matter

• Lean Canvas overview

• Common business models

Risk

Why Models Matter

Lean Canvas

Product Market Fit

Sustainability

Growth

Get Out of the Room

Types of Business Models

Services

Sell Something to Users

• One-off

• Freemium

• SaaS / Subscription

• In App Purchases

• Metrics:– CAC / CLTV

– Cohort

Sell Your Users

• Sell Attention (advertising)

• Sell Data

• Sell Access

• Metrics:

– DAU/MAU

– Cohort

Marketplace

• Multiple Stakeholders

• Hack One Side

• Metrics:

– Sales / user

Platforms

• First killer app

• Developers are customer

Shrinking Markets

Collaborative Consumption

Revenue Streams

Services

• Give away X, pay for support

• Hosting vs On-prem

One-off Sales

Pay What You Want

Advertising & Sponsorship

Subscriptions

Tiered Service

Freemium

Affiliate Sales

Sell Data

Sell Access

In App Purchases

Transactions

Questions?