MagicInk Interactive Capabilities

Be Seen, Be Heard

In a few short years, digital signage has evolved from a

nascent technology with a highly fragmented ecosystem, into

a thriving well-organized $7 billion industry with an expected 40% cumulative annual growth rate. For those in this business, these numbers portray exciting times.

Intel Retail Solutions

SHAPING AN INDUSTRYMagicInk Interactive has been a pioneer in shaping the digital signage industry. Formed in 2009, MagicInk Interactive organically emerged by expanding the services of ADSPACEink. As the industry began embracing digital media, MagicInk Interactive was an early adapter, providing a platform for both hardware and software packages to deliver custom content. MagicInk Interactive has evolved into a full service digital agency.

Industry | Future Trends | Sales Support | Adidas Case Study | Innovations | Our Services | Our Clients | Testimonials | Contact Us

MagicInk Interactive installs first touch screen application in Macys Herald Sq. NY and Union Sq. SF

Large format printing isthe top performing service

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1998 20122000 2004 2008

ADSPACEink was formed as a print and design resource

MagicInk Interactive was formed in response to the digital and interactive need to deliver content

Ability to digitally print on fabric with large format printing machines

Industry shift to digital displays, brands and stores implement basic digital signage

Interactive capabilities introduced to digital signage, allowing consumers to drive their own experience

MagicInk Interactive becomes a full service agency developing content and strategies to deliver messages across all mediums

NAVIGATING FUTURE TRENDS Interaction with mobile devices is expected to have the greatest impact on digital signage in the next two years.

25% will spend between $101,000 & $1 million

75% will be increasing their budgets

16% will spend more than $1 million

Data gathered by Digital Signage Future Trends Report, 2011.

Projected Digital Signage Budgets

Top reasons for investing in Digital Signage

1. Customer Experience

2. Branding

3. Ad revenue

Identifying trends are key for marketers to ensure the brand message is effectively penetrating the market.

By 2015, it is projected that there will be 22 million digital signs worldwide.

(Integrated Solution for Retailers, Jan. 2012)


A KEY COMPONENT TO RETAILERS

Why should retailers care?

Digital signage is a sales tool.

70% of shoppers make the decision of what product and brand to buy at the POS. The most logical placement for this information is where a customer will make this decision. (The New Era in Digital Signage, Integrated Solutions for Retailers, December 21, 2011)

Retailers need to incorporate fresh, creative content into the shopping experience to meet customers expectations.

People want to receive information in a way that makes them feel empowered, not sold to.

Return on Investment Metrics

Traffic data from zones within a store featuring screens can be correlated with POS data to establish relationships

Track effectiveness of individual campaigns

Interactive systems collect information on consumers such as email, demographics and distribution through social media, shopping habits, etc.


The solution fits perfectly with

the mobile shopper of today,

who demands high quality imagery, in-depth interaction and

full product line visibility.

ADIDAS: adiVerse CASE STUDY

Adidas Digital Signage Boosts Sales by 40%

Issue:

Solution:

Not enough space to display all product

Customers leaving store empty handed because could not find product they wanted

Sales associates spending too much time off floor looking for shoes not in stock

Customers expect more from their physical store shopping experience as the online experience improved

Created virtual wall to enable shoppers to select from whole product line and use intelligent search tools to narrow the selection based on customer preferences

Created an experience that brings flexibility of web into an interactive retail environment

Chris Aubrey, Director of Commercial Experience, Adidas.


INNOVATIONS IN DIGITAL SIGNAGE

Multiple zonesEnables various content messages to be delivered simultaneously.For example: A social media ticker for live tweets, branded advertising and

way-finding can all run on the same screen and be managed independently of one another. Screen can also be programmed to switch between partial and full view for advertising purposes.

Multiple touch pointsUp to 10 individual touch points can use system at any given time, creating individual zones at the point of interaction.


OUR SERVICES


Creative3D Photography

Photo ShootsVideo Shoots

Video Editing & DesignMotion GraphicsGraphic Design

Flash Animation & Development

CLIENTS

2(x)ist

American Eagle

Avon

Baci

Ben Sherman

Calvin Klein

CBRE Group

GMI USA Corp.

HL Group

Hugo Boss

Jet Blue

Kenneth Cole

Lord & Taylor/Black Brown 1826

Michael Kors

Mikimoto

Morgans Hotel Group

Museum of Math

Nautica

Nicole Miller

Oved Apparel

Peerless

Randa

Robert Graham

Sean John

Spiegel

Steve Madden

Tag Heuer

Texas Tourism

Tommy Hilfiger

Tough Mudder

United Legwear

Victorinox/Swiss Army

Weatherproof

Westfield Mall


CLIENTS: FASHION

Hugo BossBrand video design, in store and

showroom display development,

video editing and motion graphics.

Micro Tile Magic Wall

Video Design / Motion Graphics

Steve MaddenRear projection technology and gesture

motion application.

Corporate Showroom

Kenneth ColeLED wall in store development of live

stream from fashion show with social

media overlay, display installations in

SOHO and Grand Central locations.

SOHO Store Displays

RandaVideo shoot and development, video editing and production.

Brand Video

2(x)istInteractive showroom projection display.

Showroom Display

WeatherproofTablet application, photo and video shooting development and editing.

Mens Womens Tablet Application


CLIENTS: RETAIL

Sean John | Macys Herald SquareTouch screen installation in Herald Square, NY and Union Square, SF.

Touch Screen Installation

Black Brown 1826Lord & TaylorPhoto shoots, video shoots, website

design, development and maintenance.

Behind The Scenes Video

Official Website

Victorinox/Swiss Army | Macys Herald SquareMacys Herald Square in store display, video design and development.

Macys Display


Mikimoto | Art BaselArt Basel installation, video design and development.

Video Design and Art Basel Installation

Steve MaddenFifth AvenueOnline content distribution system

on custum configured, ultra thin

bezel displays.

Fifth Avenue

Hugo Boss Macys Herald SquareShirt wall integrated with custom

configuration of ultra-thin bezel

LCD screens.

In Store Display

CLIENTS: CORPORATE

AvonContent dist. system, gesture & touch tech. integration and creative development.

Touch Screen and Motion Graphics

CB Richard EllisInstalled and development of a multi-

zone touch screen sales tool display.

Interactive Sales Tool

Jet BlueInteractive game installation, development and intergration in storefront window.

Interactive Competition

Texas TourismDesigned, developed and installed

interactive gaming systems in multiple

locations for a 6 month U.S. tour to

promote tourism in Texas.

Interactive Game Kiosk


Tag HeuerThe Tag Lab10 interactive touch-

screen watchmakers tables designed

to facilitate a series of bench tests

that serve as training tools for the

sales force. Traveling installation on a

five city tour: New York, Chicago, Los

Angeles, Houston and Atlanta.

Touch Screen Tables

Sun and MoonUltra thin bezel displays with a 10 point touch frame for an interactive sales tool.

Displays

MagicInk Interactive continues to be an integral digital

partner to Hugo Boss.They bring innovative solutions to

the table and the quality of work is unmatched.

Ward Simmons, VP Marketing & PR The Americas, Hugo Boss

Working with MagicInk has been an absolute pleasure- the quality of

work is impeccable and the customer service is far superior than

competing companies inthe market. MagicInk provides us with a level

of ease and comfort when making modifications to our digital displays.

They are always a phone call away and stay in constant communication,

which is invaluable to our fast-paced business needs.

Christine Fink,Marketing Manager,Steve Madden

We appreciate MagicInks quick response and

attention to detail. They truly go above and

beyond. When something needs to be resolved

the MagicInk team are the people who can do it.

Terri Vaccarino, SVP Client Services, Sun & Moon Marketing on behalf of C.B. Richard Ellis

TESTIMONIALS


CONTACT

Eddie KreinikPresident [email protected](212) 244-4350 ext 12

Eric DonnellyDirector of Operations [email protected](212) 244-4350 ext 18


263 West 38th, 3rd FloorNew York, NY 10018

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MagicInk Interactive Capabilities

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