Magnificent Manado

Target Market

• Tourist• Experience seeker• Traveler • Honeymoon

Swot Analysis

• Strength1. Underwater beauty2. The beauty of a nature in manado3. Variety of foods 4. Bio- and cultural diversity

Swot Analysis

Weaknesses1. Lack of tourism instrument like map and

tourism centre2. limited public facilities3. Lack of public planning coordination

effectiveness and control

Swot Analysis

Opportunity:1. Natural tourism places likes ocean ,

mountains, lakes and so on2. Unique and variety culture

Swot Analysis

Threats:1. Outside competition from neighboring cities

or countries2. Increasing criminality rates3. Pollution4. Host attitude changes

Marketing Objectives

• To promote manado , and to increase the awareness of people to visits manado

• To identify places and activities of touristic interest local music, dance, cuisine, art and craft, specialty agriculture, festivals and events etc. and use them in sustainable manner for tourism development.

ADVERTISING