Mobile Creativity Enabled

Magnus Jern CEO

Mobile Creativity Enabled

MOBILE

CROSS PLATFORMS

TAKEGolden Gekko on how to...

Mobile Creativity Enabled

Team of 100+ people across 5 offices

Cross platform specialists since 2005

180+ apps -> past 12 months

Mobile Creativity Enabled

More than 100 brands and agencies have put their trust in us.

Mobile Creativity Enabled

0,4% of users shop in app

300.000+ downloads in

4 months 8+ Million downloads

Winner of 4 international awards

+50%viral effect

Some achievements

Mobile Creativity Enabled

Android is the fastest growing platform going from

3% to 13% market share in the last year

...but the Mobile OS war is still ongoing

Everyone talks about iPhone and Android...

iOS41%

Blackberry37%

Android13%

Symbian4%

Other5%

UK

iOS25%

Blackberry15%

Android15%

Symbian30%

Other15%

Worldwide

Mobile Creativity Enabled

Golden Gekko helps marketers navigate through the fragmented world of mobile apps and websites,

including HTML5

PROCESS

Mobile Creativity Enabled

DESIGN PROTYPE

Visualiseconcept

Agree objectives / targets

Identify use cases

KICK OFF

User centric design

User testing

Optimise

Build prototype

DEVELOP

Integrate final

app / site

Quality

Assurance

Mobile Creativity Enabled

CustomerJourney

1

2

3

4

5

6

7

8

Inspire

Adverts

Online

Outside Store

In Store

Cashier

Post Visit

Keep Engaging

• TV• Billboards/Outdoor adverts• Magazines• Online (Web or Mobile)• Youtube• E-mail/SMS Cooupon/voucher

• Magazines/TV/Fashion shows• Social Networks• Friends & Family

• Browsing products/fashion

• Store locator• Finding if/where

product available• Shop online• Community (social

media room)

• Window shopping• Interact outside of opening

hours• Coffee shop nearby talking

about what to buy• Finding what you want(size, color, etc)

• Assistance from staff• Free browsing• Trying on the clothes

• Paying for the products• Signing up for loyalty program• Returning products• Requesting assistance (size, etc)

• Wear the products• Product/Service feedback• Review/Rate products• Share info/photos

about products with friends

• Reminder to come back• Special offers in your store• Exclusive opening hours• New collections/products

Customer Touchpoints

Identifying the use cases

Mobile Creativity Enabled

First impressions -> homepage

The Key Use Cases are built around...

Search -> Navigation and Keywords

Search Result or Browsing Product Pages

Shopping Basket -> Adding and Navigation

Purchase -> Checkout

Registration/Login -> Filling in details

Delivery -> Distribution followup

Returns/Refunds -> Notifications and confirmations

Mobile Creativity Enabled

Example - MANGO MNGBackgroundMango contacted Golden Gekko early 2010 to develop a mobile presence that would stand out from the rest of the competition.

Outperforming all targets: 300k+ downloads and 0.5% purchase rate after 3 months

Mobile Creativity Enabled

End-to-end experience –mobile is everywhere

Critical Success Factors

Simplicity -> Consumers want an app/site that is as easy to use as their desktop app

Customers expect same functionality/contenton mobile as online

User Interaction -> Needs to be treated different between platforms, screen sizes and input (Tablets, touch screen, Qwerty, etc)

Reliability -> Key to success (off-line, crashes, etc) – must test on target devices

Speed -> Performance make a huge difference

Mobile Creativity Enabled

Mobile Creativity Enabled

Mobile Creativity Enabled