Maha Mumbai Metro
Brand Vision Document
4
PrefaceMumbai Metropolitan Region (MMR) is one of the fastest growing metropolises in India. With a population of about 22.8 million in 2011 and estimated population of 24.6 million in 2016 according to Draft Regional Plan, it is ranked as the sixth largest Metropolitan Region in the world. MMR accounts for approximately 20% of the Maharashtra’s total population and nearly 36% of State GDP. Greater Mumbai is the mother city and represents a significant engine of growth for the whole region. It is worth noting that other areas in MMR viz. Thane, Navi Mumbai, Vasai-Virar and Mira Bhayander have also experienced major economic growth, and MMR has become the land of opportunities for many people in India. In regard to overall planning, economic and transportation perspective, almost the entire urbanized area of the Region has been functioning as a single entity in spite of having different local governments. Commuters usually travel across municipal jurisdictions for work, business, education, shopping, recreation, tourism and personal needs.
The region’s primacy in the economic wellbeing of the country has been well appreciated. Achieving sustainable growth is pivotal to accomplishing the larger developmental objectives, maintaining the quality of life, including steadily enhancing the vitality of the metropolis. The metropolis, like many other major cities of the world, has been experiencing significant deficiencies in the social and physical infrastructural services, while governments have been making concerted efforts to address such deficiencies over time. These efforts need to be intensified and expedited, in order to overcome the backlog of the cumulative needs and to enhance MMR’s contribution towards national development objectives.
Contents
Preface
01 Introduction 6
1.01 Current concerns in urban transportation 1.02 Innovation and approach by MMRDA 1.03 Why the metro 1.04 The Metro: Features & scale
02 The Brand 18
2.01 Vision 2.02 Mission 2.03 Values 2.04 Brand name & tagline 2.05 Building the brand
03 The Design Strategy 32
3.01 Prepare for your journey 3.02 Connect to the network 3.03 Start your journey 3.04 On the metro 3.05 Reach your destination
04 Look and Feel of Mumbai Metro 42
Conclulsion
The Mumbai Metropolitan Region Development Authority (MMRDA) is an urban planning organisation responsible for the infrastructure development of the Mumbai Metropolitan Region (MMR). Through its various revolutionary projects, MMRDA has been taking significant steps in the direction of making life better for all Mumbaikars. The organisation has been working towards sustainable and efficient modes of transportation by taking inspiration from successful mass transit systems across the world.
Given the growth dynamics and dimensions of transportation problems, and more importantly to plan and develop sustainable transportation systems under the long-term perspective, MMRDA had done a comprehensive transportation study under the Project TRANSFORM for the MMR area in 2005, with technical consultation and financial assistance of the World Bank. The study recommended appropriate transportation improvements to be implemented under various horizons until 2031. Basis this study, many transport infrastructures projects such as metro, monorail, highway, suburban rail projects have been initiated. In continuation the MMRDA also intends to further enhance the transport network in MMR. Furthermore, during the last decade, after the completion of CTS MMR has been experiencing major land area developments and Study project of TRANSFORM-2 is initiated to create a vision for 2041 - Transforming Transportation in MMR: “Transforming MMR into a world class metropolis with enhanced accessibility, mobility, connectivity, safety, environment and quality of travel”.
By carefully assessing the current scenario of the city infrastructure, MMRDA has been striving to create a new, future-ready Mumbai. The Metro project by
MMRDA is planned to improve the living standards of Mumbai, a city with abundant opportunities and dreams for all. The 337 km-long network will change the travel patterns of the city thanks to its gender-neutral, accessible to all, human-centric approach.
At present, the city’s public buses and trains are overcrowded, despite best efforts in the given conditions. Commuters have to travel by the available means to reach their offices or educational institutes. The Metro aims to deliver a seamlessly connected and intuitively designed experience for the residents and visitors to the city.
This Document unfolds the vision of the Government and its commitment to the citizens in overcoming the inevitable challenges of commuting in increasingly urbanised cities. It provides an overview of the Metro Project of MMRDA, highlighting its vision and approach. Taking the reader on a quick journey of the metro experience, the Document also highlights the passenger-friendly approach that is consistently and innovatively delivered through various touch points across the commute.
6
Introduction
01
1.01 Current concerns in urban transportation
1.02 Innovation and approach by MMRDA
1.03 Why the metro?
1.04 The Metro: Features & scale
8
1.01
Current concerns in urban transportation
Existing suburban rail system is under extreme pressure & role of the bus system is mostly limited to providing feeder services to Suburban railways. Due to geographical constraints there is a limited scope to expand existing road & rail network capacity. Many pockets in Island City & Suburbs are not served by rail network. Vehicle registration data of MMR indicates that, the private vehicles is growing at an alarming rate of 9.8% during the period 2001 to 2018 as on 31st March 2018. This increase as resulted in traffic congestion, reduction in operating speeds and environmental degradation.
India has witnessed rapid economic growth over the last few years, accelerating the pace of urbanisation. As urbanisation continues to rise, so will the population that resides in urban areas. It is only natural that this growing momentum is supported by an efficient and sustainable urban transport system. In the maximum city of India, Mumbai, the transportation scenario is yet to arrive at an optimal efficiency.
Composed of a geographical area of 4355 sq.km, the Mumbai Metropolitan Region (MMR) is one of the fastest growing metropolises in India. As per the 2011 Census, the population in MMR is about 22.8 million, which is estimated to grow to 32.2 million by 2041. Globally ranked as the sixth largest metropolitan region, MMR is being served by the suburban rail, metro, monorail and road-based bus system modes of public transport.
Urbanisation brings along with it many challenges for the city governments; providing urban transport is one of them. The bursting seams of the reliable railway network are an indicator of this disparity. There is a mismatch between the quality of supply and the demand by the rising population. The quality of supply of public transport services in the last few decades is reflected in the decline of the Modal Share of Public Transportation from 88% (in 1991) to 78.1% (in 2005) and further to 65.3% (in 2017).
Mumbai today is the world’s second-most densely populated city. Mumbaikars live across the length and breadth of the city and commute for several hours a day between home and office. Such geographical barriers strain the capacity augmentation of the existing transportation systems. Therefore, the need for infrastructure development has always been a priority of the city. If we are to enjoy the fruits of urban living, we have to come up with better alternatives to support the existing public transportation.
The Metro master plan by MMRDA is crafted to provide 337 kms of Mumbai metro to counter these challenges and provide commuters relief and comfort. The new metro network will elevate Mumbai’s transport infrastructure and enhance development in a sustainable way. The sheer magnitude of the proposed metro project is one of its kind to ever be implemented by any metropolitan authority in the world!
So, what are the key issues that are impacting effective urban transport development?
ROAD CONGESTIONAIR POLLUTIONINADEQUATE ROAD SAFETYSHARING OF RESPONSIBILITIESCHALLENGES IN LAND ACQUISITIONTHE NEED TO ADOPT GLOBAL BEST PRACTICESOVERCAPACITY OF PUBLIC TRANSPORT
10
ROAD CONGESTIONAn increase in urban population results in a corresponding increase in travel distances and travel intensity. A larger number of city-goers have to commute over longer distances to their office, school or college on a daily basis. The consequence? Congested roads.
INADEQUATE ROAD SAFETYUnlike Western countries where walking and cycling (non-motorised modes) have dedicated pathways, in Indian cities these modes share the same right of way as motorised vehicles. This leads to potentially unsafe conditions, as is evident in the increasing pedestrian fatalities. Inadequate pedestrian facilities lead to more injuries especially among the elderly and school children.
CHALLENGES IN LAND ACQUISITIONThe heavily distorted land market is one of the major factors that leads to delays in completion of infrastructure projects across the city. Zoning and development control regulations as well as high costs of land acquisition place limitations on the land that can be used for commercial and housing purposes. Efforts to decongest the city with well-planned townships in the outer rings of the city have also been partially successful.
NEED TO ADOPT GLOBAL BEST PRACTICESIndia’s road and conventional rail infrastructure maintain the expected standards in operation and design. But this is not the case in the metro or monorail systems. Without a set of standards to follow, contractors may implement an inadequately designed transportation system. A Committee was formed in 2018 by the Government of India to create standards for Metro rail design in India, but we have a long way to go when compared to the international metro rail networks. Moreover, the absence of a properly collated database limits the ability to devise and execute urban transport plans. To be able to assess impact, reliable and accurate data is required. Standardised and systematised data collection is a prerequisite for thoughtful planning of urban systems.
Focus Areas for Developing Effective Transportati ms
AIR POLLUTIONIndian cities have varied levels of pollution, in terms of its concentration and severity. Air pollution is the fifth leading cause of death in India, brought on by cardiovascular ailments. To address this challenge, we need to simultaneously tackle three fronts: reduce fuel emissions; reduce the total number of vehicle kilometres travelled; and reduce fuel use per vehicle kilometer travelled.
SHARING OF RESPONSIBILITIESIn cities like Mumbai, it is essential that the transportation system’s functions are performed in a cohesive manner. The responsibility of these functions lies with different agencies under the city, state and central governments. However, in India, there is no one dedicated organisation that works on urban transportation in a coordinated manner, based on a holistic understanding of current transport system. Urban transportation agencies at state and city level may not have sufficient qualified staff or have too many unskilled manpower. Skill capacity building is the need of the hour if we are to effectively manage urban transportation systems.
OVERCAPACITY OF PUBLIC TRANSPORTDespite Indian cities having great public bus transportation services, one-third of the bus fleet is not used effectively and optimally. This affects the frequency and passenger carrying capacity in big cities like Mumbai, where there’s a higher dependence on buses. Further, congested roads also lead to delayed bus schedules and subsequently passenger volumes.
12
1.02
Innovation & Approachby MMRDA
The Indian Government has been putting conscious efforts to implement flagship urban initiatives that can make our cities more ‘liveable’. The Liveability Standards in Cities, developed by the Ministry of Urban Development, broadly classifies 15 categories under 4 pillars: physical, social, institutional and economical. Transport features as one of the top rated categories that influence a city’s ‘liveability’ status.
In alignment with this larger national goal, the MMRDA has been working on its vision of building a robust transport infrastructure, thereby enhancing the liveability of Mumbai city.
MMRDA, MSRDC, MRVC, CIDCO, ULBs, PWD, NHAI, etc. are making consistent and continuous efforts in improving the public transport and road transport in MMR. MMRDA in coordination with other stakeholders carried out number of planning and project preparatory works for implementation public transport and road transport projects during the last two decades and major projects are summarised as follows:
¬ Mumbai Urban Transport Project (MUTP): The works under MUTP 1, 2A, 2B and 2C will complete the physical separation of the major part of suburban rail system from the long-distance passenger and freight operation. It is expected that demand will continue
to increase further, and MRVC has put forward proposals for further expansion of system capacity through implementation of MUTP III and MUTP IV.
¬ Mumbai Urban Infrastructure Project (MUIP)
¬ Eastern Freeway
¬ SCLR, JVLR, etc.
¬ Mumbai Trans Harbour Link (MTHL)
¬ Virar-Alibag Multi Modal Corridor
¬ Airoli-Katainaka Road
¬ Skywalks
The newly developing metro plays a key role in this endeavour.
The MUTP: Research & Recommendations
With assistance of the World Bank, the MMRDA formulated the Mumbai Urban Transport Project (MUTP), with the aim of improving traffic and transportation facilities in Mumbai Metropolitan Region (MMR).
A Comprehensive Transport Study (CTS) has been carried out, whose Objectives include:
¬ To identify travel patterns of Mumbai residents and suburbs.
¬ To use state-of-the-art modelling technique and software in selecting, developing and operationalising an urban transport planning model, suitable to the existing conditions and requirements of the city;
¬ To assess the relevance of the 2007 strategy, determine consequences of pursuing alternative transport strategies, and come up with a long-term comprehensive Integrated transport plan and strategy;
¬ To determine a phased program of desirable and Sustainable investments policy proposals up to 2041; and
¬ To help strengthen transport planning skills; and to transfer data, planning model, tools and knowledge through the CTS to MMRDA and other agencies including Mumbai Rail Vikas Corporation (MRVC), City & Industrial Development Corporation (CIDCO), and Municipal Corporation of Greater Mumbai (MCGM).
The CTS recommended the required short-term, medium and long-term transport infrastructure for the years 2021, 2026, 2031 and 2041, respectively. Here are the recommendations to be completed by 2041:
¬ Develop the mass transit system and road network that would induce balance and land use pattern in MMR and help in demand Management;
¬ To establishment of the Unified Mumbai Metropolitan Transport Authority (UMMTA);
¬ Update schemes in MMR and the development plan of the Urban Local Bodies (ULB) based on transportation plan and strategy;
¬ Implement 495 kms of Metro/LRTnetwork, 742 kms of highway network, and 232 kms of suburban railway network, in a planned and phased manner by 2041 as per availability of funds.
14
1.03
Why the metro?
The proposed Metro Project helps achieve the following objectives:
¬ Induce balanced development in MMR
¬ Lesser commute time
¬ A more comfortable commute
¬ Higher safety for commuters
¬ Lesser crowds in suburban rail network, therefore greater passenger safety
¬ Improved connectivity to different parts of Mumbai Metropolitan Region
¬ Decongestion of roads with more people opting for metro
¬ Reduced road usage leads to reduced energy consumption per passenger
¬ Reduced CO2 emissions and particulate matter due to lesser personal vehicles on roads
¬ Lesser vehicle operating costs
¬ Dedicated right-of-way built on the roads occupies space only on the road medium, thus increasing efficiency of corridors without compromising road width
¬ Project generates greater employment opportunities.
Overall, the Project contributes towards the sustainable development of Mumbai Metropolitan Region, through improved connectivity and access to workplaces, educational institutes, markets, commercial districts, and health centres.Moreover, the Metro contributes towards the city’s culture and identity, with its unique design and experience. The history and traditions of Mumbai city are symbolised through its architecture, skylines and transportation system. The trams, double-decker BEST buses, local trains – all have lent character to the city and its history. Currently, both the monorail and the metro networks also are highlighting Mumbai’s uniqueness. Passengers and visitors to the city can take a comfortable journey across the city at an elevated level, with each Metro station located at close intervals. Each Metro station can be designed to depict the past glimpses of the respective location, making commuting a joyous experience instead of an unpleasant one.
16
Line 1
Versova-Ghatkopar
11.4 km
12 Stations
Daily Ridership (2031): 8 lakhs
Line 3
Colaba-Seepz
33.5 km
27 Stations
Daily Ridership (2031): 17 lakhs
Line 4 (4, 4A)
Wadala-Kasarvadavli-Gaimukh
35 km
32 Stations
Daily Ridership (2031): 13.4 lakhs
Line 8
Airport Metro (CSIA-NMIA)
35 km
xx Stations
Daily Ridership (2031): xxx lakhs
Line 12
Kalyan-Taloja
20.7 km
17 Stations
Daily Ridership (2031): 1.92 lakhs
Line 13
Shivaji Chowk-Virar
23 km
xx Stations
Daily Ridership (2031): 4.8 lakhs
Line 14
Kanjurmarg-Badlapur
45 km
xx Stations
Daily Ridership (2031): 7.9 lakhs
Line 9
Dahisar(E)-Mira Bhayander
& Andheri(E)-CSIA
13.5 km
11 Stations
Daily Ridership (2031): 4.42 lakhs
Line 10
Gaimukh-Shivaji Chowk
9.2 km
4 Stations
Daily Ridership (2031): 7.4 lakhs
Line 11
Wadala-CSMT
12.7 km
10 Stations
Daily Ridership (2031): 16.9 lakhs
Line 5
Thane-Bhiwandi-Kalyan
24.9 km
17 Stations
Daily Ridership (2031): 3.03 lakhs
Line 6
S Samarthnagar-Vikhroli
14.5 km
13 Stations
Daily Ridership (2031): 7.7 lakhs
Line 7
Dahisar(E)-Andheri(E)
16.5 km
13 Stations
Daily Ridership (2031): 6.7 lakhs
Line 2
(2A)
Dahisar-D N Nagar
18.6 km
17 Stations
Daily Ridership (2031): 9 lakhs
(2B)
D N Nagar-Mandale
23.6 km
22 Stations
Daily Ridership (2031): 10.5 lakhs
1.04
The Metro: Features & Scale
Towards a cleaner, greener future
The Metro will promote and implement energy-saving initiatives such as: ¬ Using clean and green power solutions,
including LED light fixtures, rooftop-mounted solar plants, ACs with zero-ozone depleting refrigerants.
¬ Trains will regenerate almost 27% of its power requirement during braking.
¬ Major equipment at metro stations (escalator, lift) are fitted with variable-voltage/variable-frequency drives (V3F).
¬ ACs at the metro stations will be of 5-star ratings and VRF type.
For a safe & comfortable commute
Keeping passenger’s safety and comfort as the top priority, it is ensured that all metro stations are well equipped with facilities, like drinking water, public information displays, clocks, signage, and lifts with access for differently abled passengers.
The Network is planned such that it creates interchanges with existing
suburban railway network. It also plans to increase ridership by improving first and last mile connectivity; promoting e-vehicles/e-mobility thus reducing the carbon footprint; improving the corridors, contributing to safer roads. Currently, there are challenges in the physical connectivity around the stations, with unsafe crossing, parking and lighting concerns for pedestrians. The proposed Metro Network intends to improve connectivity of the station.
The street development around the Metro stations proposes User friendly way-finding signage, defined lanes for safer drop-off and pickup, street furniture, junction improvement, placemaking and seamless connections to the next mode of transport – bus, auto, or taxi. Such interventions when combined with the support from BEST and feeder buses would improve the accessibility for people living in a radius of 1.5 km from the Metro station.
The BEST, Municipal Corporation and the Police are the stakeholders in delivering a seamless experience to Mumbai’s commuters.
337km
200stations
14lines
337km
200stations
14lines
18
The Brand Strategy
02
2.01 Vision
2.02 Mission
2.03 Values
2.04 Brand name & tagline
2.05 Building the Brand
20
2.01
Our Vision
To connect places within MMR
and improve quality of travel
by decongesting and advancing commuter experience through the Metro.
22
2.02
Our Mission
To provide a seamless, safe,
comfortable, convenient
and faster mode of commute
with a humane spirit.
24
Excellence We are inspired by the best and are committed to continuously improve.
Equality We are committed to treating all commuters with respect and dignity.
Inclusive We include all sections of society, providing every commuter with a humane and dignified travel experience.
AgilityWe are nimble footed finding innovative solutions to challenges and are always moving forward.
Accountability We take responsibility for our actions and deliver on our commitment.
Commuter CentricityThe commuter is at the heart of what we do, drives all initiatives, processes and is key to our success.
2.03
Our Values
26
2.04
Brand name & Tagline
MAHA MUMBAI METRO
Mumbai In Minutes
आमची मेट्रो
28
The Brand Construct presents the elements of the brand from the perspective of creating a brand that appeals to a commuter. Also referred to as the Brand Essence or the Brand Mantra, the Brand Soul is the innermost layer which expresses a brand’s raison d’ etre, and is inextricably linked to the purpose expressed in the organisation’s Mission statement. The Brand Soul is then linked to the Brand’s Core Values, which lay the foundation of what the brand stands for and is committed to in everything that it does.
2.05
Brand Construct
Committed to improving the quality of travel of every Mumbaikar
Brand SoulThe commuter perceives the soul and the core values through the various outer layers of meaning - the Facts, the Brand Attributes and the Brand Voice and Personality. The Facts are related to the building of the product or service and it’s usage; each fact contributes to one of the Brand Attributes that the commuter perceives during interactions with the brand – either during the travel experience or through communication. The Brand Voice and Personality represents a set of human characteristics that could be associated with a
brand; these impressions are built in a commuter’s mind through a diverse mix of communication touch-points – actual travel experience, behaviour of staff at stations, signage, design elements, pricing, PR etc. All the above elements of the Brand Construct finally manifest themselves as a set of emotions in the consumer’s mind – these express the impact of the Brand on the commuter’s life and the emotional space it occupies in the commuter’s mind.
Work in Progress
30
2.05
Text not final
Unveiling the brand elements
CORE VALUES
BENEFITS
HOW I
T MA
KE
S M
E (
CO
MM
UTER) F
EEL
FA C T S BRA
ND
VO
IC
E &
PE
RS
ON
ALITY
SOUL
Sets high standards
Self-sufficient
Innovative
Humane
Equality
Environmental consciousness
Understands commuter’s needs
Core Values
CORE VALUES
BENEFITS
HOW I
T MA
KE
S M
E (
CO
MM
UTER) F
EEL
FA C T S BRA
ND
VO
IC
E &
PE
RS
ON
ALITY
SOUL
Empowered
Worry free
Satisfied
Joyous
Proud of my city
How it makes me feel
CORE VALUES
BENEFITS
HOW I
T MA
KE
S M
E (
CO
MM
UTER) F
EEL
FA C T S BRA
ND
VO
IC
E &
PE
RS
ON
ALITY
SOUL
Modern
Efficient, but caring
Expert
Reliable
Friendly and approachable
Brand Voice &Personality
CORE VALUES
BENEFITS
HOW I
T MA
KE
S M
E (
CO
MM
UTER) F
EEL
FA C T S BRA
ND
VO
IC
E &
PE
RS
ON
ALITY
SOUL
337 km, 14 lines
Vast network
Technologically advanced
Integrated ticketing system
Resettlement efforts
Green energy
Security measures
Multi-modal integration
Facts
CORE VALUES
BENEFITS
HOW I
T MA
KE
S M
E (
CO
MM
UTER) F
EEL
FA C T S BRA
ND
VO
IC
E &
PE
RS
ON
ALITY
SOUL
Convenient
Saves time
Comfortable
Sustainable
Safe and secure
Communities cared for
Reaches everywhere, carries everyone
Benefits
32
Design Strategy
03
3.01 Prepare for your journey 3.02 Connect to the network
34
�
�
�
�
�
�
�
� �
Mumbai Metro
Surf on the networks
Mobilityfor all the Mumbaikers
ConnectivityAcross the city and regions
Each sector connected to a station and all sectors connected to the regions
circles show 4 to 10 minutes walk around each station
3.01
Prepare for your journey
This chapter gives a brief overview of the primary posi-tioning of the identity of the Mumbai Metro. The outlined guidelines will give designers, architects, and building engineers an axis on which they can further comprehend its conception.
By reorganising and streamlining the transportation infrastructure via the Mumbai metro, MMRDA is facili-tating easy access for all citizens. Mumbaikars will be able to experience faster connectivity from their homes to other parts of the city, within minutes. The Metro will add more character to this maximum city and further enhance its existing public transportation systems.
A pulse of energy flows
through the heart of Mumbai
Like beautiful ribbons, an elevated network twists and turns through the main streets of the city. The impres-sive ribbon-like structure forms the 14 lines of the new Metro. When you want to find the nearest metro station, just look up and follow the ‘line’ on the viaduct! The multiple winding lines carry the new Mumbai metro trains. Get inside any one Metro station, and from there, a world of travel opportunities will open up before you.
Below this flowing ribbon network, a large garden is envisioned. For the first time in the world, not only will the spaces under the viaducts be used innovatively, but so will the spaces under the stations. The biggest gar-den of the world, measuring 337 kms, will be designed. These gardens will be carefully maintained and land-scaped, with the aim of producing flowers, vegetables and fruits. The freshness and greenery that it will bring to the streets of Mumbai is unimaginable. This step can bring to life a vast urban agriculture project, executed in a way like never before.
At 337 km, this is the
biggest garden of the world.
A large clear ribbon across the city carries the new Mumbai metro lines
36
Nature
GREEN
Thinking the architecture of the stations as a means of connection between the inhabitants and the metro
City
Transparency
Air
words of intent & reference images
LIGHTING
Delighting
BREATHING
COLABA
CSTM
NMIA
TALOJA
KALYAN
BHIWANDI
SEEPZ
CSIAVERSOVA
BHAYANDAR
SHIVAJI CHOWKKASARVADAVLI
GAIMUKH
VIRAR
VASAI
NALASOPARA
DAHISAR E
MANPADA
MIRABHAYANDAR
SWAMISAMARTH NAGAR
VERSOVA
GHATKOPAR
CHEMBURMANDALE
VIKHROLI
ANDHERI
LegendLine 1Line 2Line 3Line 4
Line 10Line 11Line 12Line 13Line 14Line 5
Line 6Line 7Line 8
MMR RegionSea and Back waterRailway LinesInterchange StationEnd Station
Line 9
Mumbai Metro
BADLAPURAMBARNATH
THANE
KHOPOLI
KARJAT
PEN
VASHI
SEAWOODS
PANVEL
DOMBIVALI
Jivdani Temple Virar
KalambBeachNalasopara
NationalParkBorivali
GlobalVipassanaPagodaGorai
EsselWorldBorivali
International Airport Andheri
HajialiDarga
Gate Way OfIndia
WankhedeStadiumChurchgate
ElephantaCaves
Durgadi Fort Kalyan
Kondeshwar Badlapur
MIDCTaloja
Navi MumbaiInternationalAir port
D Y PatilStadium Nerul
�Draw a network that connects landmarksCreate links for people
Mumbai Metro
The station as a point of life: by creating welcoming spaces, by designing the ambiances, by a touch of color in a bright and clear atmosphere in, around and under the station.The station as an ecosystem: by opening windows on the facades to allow a reasoned management of the air movements inside the building, by creating a kind of green screen in front of these windows, allowing the light of day reach ground level under the viaduct, a working natural light to create quiet ambiances, controlling the sound quality of indoor and outdoor noise.The station as a new center in the neighborhoods: by a work of close relationship with the urban develop-ment around the stations, by an opening and a transpa-rency of spaces to create new views, by a poetic work of night lighting.
Connect all Mumbaikers
Connect to the network3.02
38
Entrance sign
7Mumbai Metro
Retail area
Line maps
Vending Machines Line maps
Desk person
Line maps
5555
55
55
Invite
Inform
Convenience
Safety/Security
Commuter’s Experience
Contents
About signage
Lighting
Light signal
Soft Ligh
Lighting
Lighting
Lighting
Lighting
Lighting
LightingWi-Fi Wi-Fi
Signage
Emergency Signage
Emergency Signage
Emergency Signage
Emergency Signage
Signage
Signage SignageSignage
Signage
Agent
Agent
Agent
Information Information
Information
Shopping
surveillance camera
surveillance camera
surveillance camera
surveillance camera
Sound announ-cement
Sound announ-cement
Technology
TechnologyTechnology
Technology
Technology
Rest pointRest point
Map Map Map
ArtArt
Security
Start the journey
EscalatorElevator EscalatorElevator
Soundsignal
Access Entrance Circulation Welcome Circulation Platform Train
I know where
I go
Easyto
find
no problem getting up to
the metro with the escalators
I see where I
can go in the city
I feel safe
What a nice
place
It’s easy to go
freeto go
I find easely
my way
I can enjoy
services
this place is
connected
It’s a happening
place
I can easely buy my tickets
I need a specific
information
I know where I am
I can sit
I know the
timingsI feel safe
7
The main idea proposed, is to create a kind of “ribbon” sign system, one could follow the paths with passenger informa-tion and on time every time. This signage will be arranged mainly around the places of vertical circulation and junc-tions at intermediate spaces (eg. concourse and platforms). Information Points are provi-ded in the same zone to follow signales, markers, entrance identification, information about security procedures, maps, etc.
SecurityThe feeling of security, comfort and the ability to orient oneself are strongly linked in a metro station
40
Line maps
Route map
��
� �
Invite
Inform
Convenience
Safety/Security
Contents
Sound signal
Sound announ-cement
Security
Lighting
Lighting
Lighting
Wi-Fi
SignageInformation
surveillance camera
TechnologyTechnology
Map
Art
In the train
Commuter’s Experience
I know I’m on time
Skyline of
Mumbai
I can play on my
phone
I can do many things traveling in
metro
I can connect
by all means
I can see all the
stops of this train
a new view of Mumbai
I know whereI am with the
route map and landmarks
I know the
timings
I can sit
I know where I’m
goingI feel safe
7
42
Line maps
Retail area
Line maps
Vending Machines Line maps
Desk person
5555
55
55
Invite
Inform
Convenience
Safety/Security
Accessibility
Contents
Emergency Signage
Emergency Signage
Emergency Signage
Emergency Signage
Sound signal
Sound announ-cement
Sound announ-cement
Lighting
Lighting
Lighting
Lighting Lighting
Lighting
Lighting
Lighting
LightingWi-Fi Wi-Fi
SignageSignage
Signage Signage
SignageSignage
Agent
Information Information Information Information
Shopping
surveillance camera
surveillance camera
surveillance camera
surveillance camera
Sound announ-cement
Technology
TechnologyTechnology Technology
Rest point
Map MapMap Map
Art
Security
Train Circulation Welcome Circulation IssuePlatform
Reach the place
Commuter’s Experience
City
EscalatorElevator EscalatorElevator
easy getting down with
the elevatorI know where
I go
Let’s see where
I’m going now
This is my
station
I have changed the train
I feel safe
It’s easy
to exit
It’s easy to find my busBye
bye
I find easely
my wayI can buy
some things here
Oh I forgot this stuff
for my wifeI need
a specific information
I can see the way to go out
I feel safe
It’s a happening
place
7
Prioritise the simplicity of the spaces, the visibility ofequipments and clear movements
MultimodalservicesThe journey continues seamlessly in the extended urban public spaces and mobility
7
6
6
44
Look and feel of Maha Mumbai Metro
04
46
48
50
52
54
Conclusion
India is one of the fastest growing economies of the world. Given its sizeable and growing population, the country is working hard to transform itself for a more sustainable approach to progress. Mumbai, the financial capital, has a distinct identity, which is reflected in its efficient public transportation systems. The BEST buses and the local trains (known as ‘Mumbai’s lifeline’) and buses operated by BEST, TMT, NMMT, KDMT, MBMT, VVMT, MSRTC, etc. have been the trusted modes of transport since many years have been the trusted modes of transport since many years.
MMRDA, in conjunction with other stakeholders and experts, has been working to transform the face of public transport in Mumbai Region. The proposed Metro is an efficient and well-planned mass rapid transit system and caters to commuters across Mumbai Metropolitan Region. It includes a network of energy-efficient and state-of-the-art trains that contribute to a cleaner and greener city. Other features include street
development around the metro stations, accessibility for differently abled, as well as last mile connectivity will lead to improved comfort and safety of the passengers.
The comfort and convenience offered by the Metro would help enhance residents’ quality of life and their overall productivity. It is a part of the larger vision of nation building and can serve as a role model for other urban transportation systems across the country. Mumbai, with its Metro, is on the fast track to progress, in alignment with the momentum India is at right now.
Public transport development in a complex urban scenario like Mumbai is a journey of continuous improvement and innovation. All stakeholders have been working tirelessly to ensure that every Mumbaikar can experience a healthier and happier commute every day.
TRANSFORM-2 stresses the need for MMRDA’s continuing efforts to expand its commitment on
developing MMR’s major transportation infrastructure, recognizing the varying needs and priorities of different transportation users.
TRANSFORM-2 proposes development of integrated multi-modal transportation system by recognizing the significance of transport to support the economic growth and social well-being of MMR. It advocates focusing on the development of Metrorail corridors throughout the region, optimization and expansion of the suburban rail network and provision of an integrated transport network including access controlled highways. TRANSFORM-2 recommended a network of 467 km of metro corridors for the horizon period upto 2041. Current efforts by MMRDA and other stakeholders on implementation of metro corridors will be continued in the future to have a sustainable public transport system in the region.