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The Mahindra Group is amongst the top ten industrial houses in India, with a group turnover that's well over USD
7.1 bn in the last Financial Year. Its global presence spreads across 47 countries, employing nearly 1,15,000
employees in over 100 companies. The Forbes Magazine has also listed it among the Top 200 of the world's most
reputed companies. It's a market leader in tractors, utility vehicles, non-banking rural finance and telecom
software solutions with a firm footing in auto components, transport solutions, hospitality and infrastructure
sectors as well.
MAHINDRA : A GLOBAL CORPORATION
For over 65 years, the Mahindra brand has been synonymous with utility vehicles and been the market leader in
India. Presently, it commands more than 60% of the market share. Mahindra Bolero, has been voted India's best
selling SUV for the last 4 years consecutively. Mahindra Scorpio, another bestseller, has been the proud recipient of
three prestigious awards - the "Car of the Year” award from Business Standard Motoring, the "Best SUV of the Year"
by BBC World Wheels and the "Best Car of the Year" award, again, from BBC World Wheels. Mahindra's MPV, Xylo
has been the proud recipient of “The MUV of the year” award.
AUTOMOTIVE SECTORSTRADDLING THE ENTIRE AUTOMOTIVE SPECTRUM
Mahindra & Mahindra Ltd. (M&M) has tied up with Navistar Inc. USA, to jointly manufacture LCV's, MCV's & HCV's
that is redefining the Indian truck industry. Mahindra's new Greenfield facility is the single largest investment by any
company in the automotive sector in India. This world-class facility boasts of a Total Plant Area of 700 acres and was
developed with an investment of USD 830 mn. It's also one of the most eco friendly auto plants in the world and has a
manufacturing capacity of 300,000 vehicles per annum.
Mahindra Engineering is a full service provider of design and engineering services to the automotive, aerospace
and general engineering industries. Mahindra acquired majority stakes in Plexion technology, a group company
of J.P.Morgan, the Stokes Group Limited from U.K., Jeco Holding AG Schöneweiss & Co. GmbH., a leading
company in the forgings sector in Germany. Presently, Mahindra Forging is the world's 5th largest Forging
company and a major supplier to other automotive companies. With its majority stake in Aerostaff Australia and
Gippsland Aeronautics the company has ventured into manufacturing of aircrafts, and also supplying
components and assemblies to aerospace OEM's.
Mahindra Satyam (NYSE: SAY) is a leading global business consulting and IT services company. Powered by
nearly 39,000 employees its presence spans 39 countries and across six continents.
Tech Mahindra is a leading global systems integrator and business transformation consulting organization,
focused primarily on the telecommunications industry.
Bristlecone, a Mahindra company, focuses on the entire supply chain solutions.
INFORMATION TECHNOLOGY SECTORLEADING IT SERVICES COMPANY
AUTO COMPONENT SECTORFULLY INTEGRATED 'ART TO PART' SUPPLIER
Located across India, Mahindra World Cities are well planned and integrated townships that provide a perfect
blend of business and lifestyle. Within the Infrastructure Development sector, Mahindra has a host of companies
that are involved in various areas of development - Residential complexes & Business centers, Project
Consultancy & Design, Engineering Consultancy & Hospitality.
With Club Mahindra, the company made its foray in the holiday sector. With a 40,000 strong member base, it’s
unquestionably the leader in the lifetime holiday market.
One of India's leading non-banking finance companies, Mahindra's primary focus is on the rural and semi urban
sector. The company with a country wide network of 500 branches has diversified into auto finance, insurance,
mutual funds and house loans. Since its inception, M&M Financial Services Ltd. has disbursed around USD 5 bn
to more than 650,000 customers.
REAL ESTATE & HOSPITALITY SECTORSIGNIFICANT IN DRIVING THE NATIONS INFRASTRUCTURAL GROWTH
FINANCIAL SERVICES SECTORINDIA’S LARGEST NON BANKING RURAL FINANCE COMPANY
TRACTOR COMPANY IN THE WORLD
*BY VOLUMESNo.1*MAHINDRA & MAHINDRA LTD. IS THE NO. 1 TRACTOR COMPANY IN THE WORLD BY VOLUMES
FARM EQUIPMENT SECTOR
Mahindra & Mahindra Ltd is now the world's largest tractor company by volumes with a global sale in excess of
160,000 tractors annually. With a presence in more than 40 countries and a network of over 1000 dealers,
Mahindra has sold well over 1.6 mn tractors world-wide.
India is the world's largest tractor market and Mahindra has been its leader for almost 3 decades now. With a
market share in excess of 40%, Mahindra has been clearly dominating the Indian tractor space.
In 1963, International Tractor Company was established as a joint venture with International harvester between
Mahindra & Mahindra and International Harvester Company. Mahindra acquired this business in 1977 and
Mahindra Tractors came into being.
In 1994, Mahindra USA Inc, a wholly owned subsidiary of Mahindra, was established for the distribution of
agricultural tractors in the USA. The company reached the milestone figure in 2003 - a million tractors sold
world-wide.
In 2005 - by now in an expansion mode - the company acquired the tractor manufacturing assets of Jiangling
Tractors Company, and formed the Mahindra (China) Tractor Company. In 2008, it acquired Punjab Tractors
Limited, another major tractor company in India.
In a further consolidation move in the Chinese market, in 2008 Mahindra formed it second JV in China with
Jiangsu Yueda Yancheng Tractor Manufacturing Co. named as Mahindra Yueda Yancheng Tractor Manufacturing
Company (MYYTCL). The Jinma tractor brand is the fourth largest tractor brand in China today.
GLOBAL LEADERSHIP THE STORY SO FAR
Quality is paramount at Mahindra and it is the only tractor manufacturing company in the world to win the Japan
Quality Medal (JQM), a laurel truly hard to earn. It is universally acclaimed as the highest award presented to a
company following Total Quality Management (TQM) practices in their entire business operations. JQM
recognizes a high level of customer focus, improvements in overall quality and excellence in business
processes.
Also, Mahindra was the first tractor company worldwide to win the Deming Application Prize in 2003 for
excellence in quality, making it the only tractor manufacturer to receive both distinctions.
Mahindra has four world-class manufacturing facilities in India. Its Mumbai plant is the world's single largest
tractor manufacturing facility, under one roof, with a capacity to manufacture 250 tractors per day.
Mahindra employs a fully automated engine assembly plant. Ensuring a dust-proof environment that is Moisture
and Temperature controlled, this facility is equipped with an Online Cold Testing Facility.
The CED Paint Shop is unique in the entire tractor industry, and the painting technology is on par with what's used
in the Car Industry.
CUTTING EDGE INFRASTRUCTURE FOCUS ON QUALITY
Japan Quality Medal Deming PrizeWinner 2003
Manufacturing / Assembly Plants
Existing Overseas Markets
Mahindra Research Valley is an integrated facility for the whole Mahindra Group having a from R&D team with
more than 600 engineers. The R&D Centre is equipped with the very latest technologies and test facilities like the
NVH Lab, Styling Studio, Engine development centre, Fatigue Lab etc. It also employs sophisticated simulation
systems to examine and test the performance of components and systems. Moreover, for development of critical
aggregates, it works along with world class technology houses.
Mahindra Tractors won an AE50 Outstanding Innovation Award 2007 from ASABE (American Society for
Engineering in Agricultural, Food and Biological Systems), for developing the Mahindra Shaan, deemed one of
the year’s most innovative designs in engineering products or systems for the food and agricultural Industries.
STRONG R&D CAPABILITIES
Mahindra enjoys success across several countries in Europe, Latin America, Asia, Africa and Asia-Pacific. To
meet the ever growing demand Mahindra has several manufacturing and assembly facilities worldwide.
Mahindra has four manufacturing plants in India, and two in China. To suit the local requirements, Mahindra
tractors are assembled in three plants in USA, one in Australia and five in the African continent.
In Europe, Mahindra has strong presence in Turkey and Serbia, expanding rapidly in other countries. In South
America, Mahindra products are sold in Chile, Argentina, Brazil, Venezuela, Central America and the Caribbean.
In Africa, it's one of the largest tractor brands, with a presence in more than 21 countries.
As in India, Mahindra has been dominating the tractor markets in various Asian countries like Nepal, Sri-lanka and
Bangladesh.
IN FARMS ACROSS THE WORLD
Established in 1994, Mahindra USA headquartered in Texas, is a wholly owned subsidiary of Mahindra &
Mahindra Ltd. With three assembly plants having a capacity to roll out more than 10,000 tractors annually, and a
nationwide network exceeding 250 dealers, Mahindra is among the top four tractor companies in the segment it is
operating.
A recent survey revealed that over 96% of Mahindra customers are satisfied with their purchase and 94%of the
customers will recommend a Mahindra Tractor.
Also, to the credit of the various customer centric processes; an independent survey conducted by The North
American Equipment Dealers Association (NAEDA) ranked Mahindra USA highest in overall satisfaction among
all tractor manufacturers.
MAHINDRA USA
Satisfaction of Mahindra Tractor Owners with the Product
Very Satisfied
35%
Satisfied
62%
In China, Mahindra operates through two of its Joint Venture companies:
? Mahindra China Tractor Company Ltd. and (MCTCL)
? Mahindra Yantuo Yancheng Tractor Company Ltd. (MYYTCL)
MCTCL has its state of art manufacturing facility located in Nanchang, Jiangxi to produce tractors in the range of
18–50HP for domestic as well as export markets.
MYYTCL's manufacturing facility located in Yancheng, Jiangsu, has an annual production capacity of more than
70000 tractors ranging from 16 – 125 HP. Sold under the “JINMA” brand name, it is among the top tractor brands in
China and is also exported to many countries worldwide.
MAHINDRA CHINA
Mahindra tractors are the first Indian tractors to get rolled out from 5 assembly plants in Ghana, Nigeria, Gambia,
Tchad and Mali. A strong partnership with local governments to successfully implement agricultural policies and
programs like: agricultural mechanization, youth employment through technology transfer and assembly plants
along with our unique after sales initiatives has resulted in making it one of the largest tractor companies in the
African Continent.
In Australia, Mahindra began its operations in 2005, by establishing an assembly plant in Brisbane. With a total
distribution network of more than 50 dealers, it’s considered among the top 4 tractor companies within the
segment it operates in. It also exports tractors to New Zealand, Fiji and other neighboring countries.
MAHINDRA IN AFRICA
MAHINDRA AUSTRALIA
Mahindra Tractors gives you superior performance even in the most demanding conditions. The rugged chassis
and heavy duty components makes Mahindra one of the heaviest tractors in its category and the excellent weight
distribution gives you more traction, stability & control than most of the other tractors of similar size and
horsepower.
By design, Mahindra tractors insist on using thick and strong axles that provide maximum stability. To ensure
stability and safety, Mahindra employs 3-Point linkages that are heavy and sturdy. To ensure a longer life and
durability in all weather conditions, the sheet metal used for building a Mahindra tractor, is reinforced and of
thicker gauge. Every component is big, thick and more solid, to keep your Mahindra tractor working hard for you,
day after day and for years to come. The same qualities of tough, rugged and hard working tractors are shared by
Mahindra’s Swaraj branded tractors.
BUILT FOR MORE THAN YOU COULD ASK FOR