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Mahindra and Mahindra
EUROPE MIDDLE EASTNORTH & SOUTH AMERICA AFRICA AUSTRALIAINDIA
Mahindra & Mahindra
Mahindra & Mahindra Limited is part of the Indian
Industrial Conglomerate Mahindra Group based in
Mumbai.
Founded 1945
Key People -:
J.C.MAHINDRA
K.C.MAHINDRA
G. MOHAMMAD
KESHUB MAHINDRA(CHAIRMAN)
Industry AutomotiveFarm Equipment
Revenue 23,803.24 crore (US$5.31 billion)
Net income 2,871.49 crore (US$640.34 million) Employees 119,900
Major automobile manufacturer of utility
vehicles, passenger cars, pickups, commercial
vehicles, and two wheelers.
M&M has partnerships with international companies like
Renault SA, France and International Truck and
Engine Corporation, USA.
Its global subsidiaries include Mahindra Europe
Srl. based in Italy, Mahindra USA Inc., Mahindra South
Africa and Mahindra (China) Tractor Co. Ltd.
Mahindra & Mahindra
Joint venture
MAHINDRA AND MAHINDRA
Ford called Ford India Private Limited to
build passenger cars.
Kinetic Motors in India for two wheeler .
REVA Electric Car Company
South Korea's SsangYong Motor
Company.Renault SA for LOGAN
France and International Truck
and EngineCorporation,
Mahindra Europe Srl USA
Mahindra USA IncMahindra South Africa and Mahindra (China)
Tractor Co. Ltd.
Mahindra Tractors(China) Co. Ltd
SWOT Analysis
SWOT
Strength
Weakness
Opportunity
Threats
SWOT Analysis
• New Product Strong, recognizable brand name: M&M.
• Good Reputation among customers
Strength
• Economic Crash• Competition between
other companies.Weakness
SWOT Analysis• Higher chance to spread the
reputation of the new product. • Unfulfilled customer needs. • Advancement of technology. Opportunities
• Possible shifts in consumer tastes.• Possible increase in trade barriers
due to the economic crash.• New trading regulations.Threats
OF MAHINDRA & MAHINDRA
PEST ANALYSIS – South Africa
PoliticalType:
Parliamentary democracy.
South Africa is a multiparty
parliamentary democracy in
which constitutional
power is shared between the
president and the Parliament.
Laws are strict.
The bill of rights also guarantees
fundamental political and
social rights of South Africa's
citizens.
Economical: GDP (2010): $357.3 billion.
Real GDP growth rate: (2008) 3.7%; (2009) -1.8%;
(2010) 2.8%.
Approx. 11% growth in automobile industry
Cont…Socio-
culture Current
Population 50.5
million.
South African culture
is diverse
The South African black
majority still has a
substantial number of
rural inhabitants
Many Asian
population in urban areas
The country's manufacturing output is increasingly technology-intensive, with high-tech manufacturing sectors – such as machinery, scientific equipment and motor vehicles
South Africa's technological research and quality standards are world-renowned. The country has developed a number of leading technologies, particularly in the fields of energy and fuels, steel production, deep-level
mining and telecommunications
How Did They entered South AfricaSet up a 50:50 joint venture
with a South African company Africa Automotive Investment
Corporation in 2004.
launched Scorpio - sports utility vehicle
(SUV).
Imported vehicles from India.
Created Dealers and distribution channel.
Establishment in SA
Started with 50:50 venture in 2004.
SA automotive industry Sales Sep 2011
Source: http://www.naamsa.co.za/flash/portal.asp
MANUFACTURER VOLUMETOYOTA
10171VOLKSWAGEN GROUP SA
9382JAGUAR LAND ROVER 436SUZUKI AUTO 387TATA 386FIAT GROUP 351UD TRUCKS 328VOLVO CARS 304MITSUBISHI MOTORS SA
229MAN 210MAHINDRA 155SCANIA
120NAVISTAR TRUCKS SA 94SUB TOTAL47384
M & M in USA
1994: Incorporation of Mahindra USA Inc. as wholly owned subsidiary of M&M
2003: worldwide sales hit 1 million 2nd US facility opens in California2005: 3rd US facility in Red Bluff
2007: Japan Quality Metal2010: No.1 in Tractor Sales in worldwide
B2B in USA
Mahindra Ugine Steel Co and Mahindra Gears and
Transmissions: Caterpillar and John
Deere
Mahindra Composites supplies GE
IT service solution for Exxon Mobil, Shell,
Motorola, Nike, Palm, and LSI Logic
M&M USA site
Mobile-friendly compatibility to allow users access via any tablet or smartphone device
Rich imagery and helpful content for first-time tractor buyers
Simple, accessible information
simple new look, with extraneous information
Build Your Own Tractor
Mahindra USA earned our 98 percent loyalty rating
Management Strategy in USA
STRONG DEALERSHIPS
Best service to consumer
Low-rate retail financing
Innovative Approach : AE50 Outstanding Innovation Award 2007 from ASABE
(American Society of Agricultural and
Biological Engineers) for Mahindra Shaan
M&M Tractor Products
• Mid Compact (18-22 hp)
• Compact (23-42 hp)
• Utility (43-83hp)
Poka Yoke
J-Bar Assembly
Buy SmartDraw!- purchased copies print this document without a watermark .
Visit www.smartdraw.com or call 1-800-768-3729.
Computer Aided Engineering
Competitive Edge
1. Cold testing of engines
2. Dust proof CED Paint shop
3. Extensive Testing and Quality
assurance facilities
4. Highly flexible tractor assembly
lines
Financial OverviewMMFSL is a
Mahindra and Mahindra
subsidiary, one of India’s leading
tractor and utility vehicle manufacture
r
The Company is
one of India’s leading non-bank finance companies
focused on the rural and semi-urban
sector
MMFSL finances
purchase of utility vehicles, tractors, cars, commercial
vehicles and used vehicles
The Company’s goal is to be
the preferred provider of financing
services in
the rural and semi-urban
areas of IndiaThe Company has 439 branches covering 25 states and 2 union territories• in India
FITCH has assigned
AA(ind) rating and CRISIL has assigned a AA-
ratingto the Company’s long term
debt reflecting a high degree
of safety
Business Strategy
Conti
nue t
o
mai
ntai
n
market
positi
on i
n r
ural a
nd se
mi
ur
ba
n a
ut
omobile fi
na
nci
ng
Simple documentation and prompt loan approval procedures
Nati
onwi
de
net
work
of
bra
nc
hes a
nd l
ocally recr
uite
d e
mpl
oyees
hel
p
devel
op a
nd
mai
ntai
n c
ust
omer relati
ons
hi
ps
Diversify Product Portfolio
a joint-venture with De Lage Landen Financial Services
PRESENTED BY :
VIKAS SHERE 52NIKHIL KULKARNI 34ROHAN BIRADAR 06ASHISH MITTAL 36TEJAS GARJE 23MANGESH PATIL 39SUDARSHAN BUDGEMWAR 08