Date post: | 23-Jan-2017 |
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Automotive |
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We aim to make “Mahindra” one
of the 50 MOST ADMIRED global
brands by 2021.
A brand that empowers people
to RISE to their dreams
and achieve their
full potential.
We are driven by innovation
2004
HBS case study
The creation of the Scorpio
2007
HBS case study
Innovation at Mahindra
2012
Most Innovative Company of the Year
Business Standard Awards
2013
Mahindra Reva – Top 50 most innovative companies
Fast Company Ranking
Factors leading to the rise of electric cars
Growing awareness about the effects of pollution
Stricter environmental and other safety regulations
Vehicle Ownership Vs Usership
Increased chaotic traffic conditions across the globe
Advancement in battery technology over the years
The total sales of EVs is currently less than 1% of the total vehicle sales
At present there are more than 4 lac electric two wheelers and few thousand
electric cars on Indian roads.
More than 95% electric vehicles on Indian roads are low speed electric scooters
(less than 25km/hr) that do not require registration and licenses. *
The EV scene in India
*Source: http://www.smev.in/industry-info/ev-industry-overview/
Air quality has the center stage in India
With a view to create a transform
urban mobility, Mahindra went about
setting up
Mahindra Reva Electric Vehicles Ltd
• A portfolio of products – born electric and made electric
• Enabling multiple segments to adopt electric vehicles.
Today, Mahindra Electric is one of the world’s leading
EV brands, with over 200 million kms driven in the last
10 years.....
•1.6 X growth in sales – F15 Vs F16
•Developed new EV fleet segment - 20% of
domestic sales from fleet segment
•Tax benefits across the country – Delhi,
Karnataka, Rajasthan, Chattisgarh, etc
Mahindra Electric in FY16
Become one of the largest selling
electric vehicle brands in the world
by
developing world class electric vehicles
and electric drivetrains.
Mahindra Electric’s impact in India
We actively participate in improving adoptability of technology.
Customer education
Developing infrastructure, in partnership with the government,
to make adoption simpler
Offer a variety of products – to increase the adoptability across
various industries
..is digital consumer
Digital transformation has become a means to overcome
infrastructural difficulties
Source: PWC report
57% Indians can’t live without their smart devices,
says global survey
“I have a car at home, but I prefer the bike
as its easier to manoeuvre. I reach my
destination faster that I would if I was in a
car”
- A two wheeler rider
..who wants comfort
I prefer the Metro as its affordable for
longer commutes, but I dislike the wait and
the peak hour rush. I wish I had my car, but
car ownership is an expensive affair.
- Delhi Metro commuter
..who wants affordability
I bought an automatic, thinking it would be
easy to drive, but I compromise on my
mileage. Maintenance is high too
- Automatic Car owner
..who wants convenience
Last year I missed about a week of school
and mum says its because of the rising
pollution .
- School Going kid
..who wants clean air
But the city he lives in speaks a different language
Over 1 Cr. people migrate to cities every year
Source: The Hindu, India’s challenge of disordered urbanizationhttp://asmarterplanet.com/blog/category/smarter-cities-india
The number of private vehicles in India is expected to grow by more than 3 times by 2021
2012
2021
As on March 31, 2015
New Delhi had 88.27 lakh vehicles
Bengaluru had 55.59 lakh vehicles,
Chennai had 44 lakh vehicles and
Mumbai had 25 lakh vehicles on the road
Government has robust
plans to improve cities and
has already rolled out plans
for Smart Cities.
Mahindra as a group is also
taking progressive steps to
help build smarter cities.
The upside
Easy to manoeuvre
affordable for longer commutesfaster to reach destination
affordable ownership
No compromise on mileage
Low on maintenanceConfidence to drive
Ergonomic
No
n p
ollu
tin
g
A car that is the solution to your problems in the city
Easy
to
dri
ve
Is built for the city, to help you beat the chaos
Has real-time remote monitoring of its health & performance
Stays connected with you even when you are not around
Is CitySmart – for today and tomorrow
A car that
Be a part of the solution
WITH ZERO-TAIL PIPE EMISSION
ADVANTAGE OF A
PURE ELECTRIC VEHICLE
OUTSMART POLLUTION
A hassle-free drive to zip through the city
INDIA’S ONLY DIRECT DRIVE
REGENERATIVE BRAKING
INSTANT TORQUE
OUTSMART CONGESTION
OUTSMART EXPENSES
BEST IN CLASS RUNNING COST
65% MORE ADVANTAGE IN MAINTENANCE
MAINTENANCE FREE LITHIUM-ION
BATTERY
Make your drive pocket friendly
Stay in control of your car, anytime, anywhere
CONNECTIVITY THROUGH SMART PHONE APP
REMOTE DIAGNOSTICS THROUGH
TELEMATICS
4 DOORS FOR EASY INGRESS & EGRESS
OUTSMART INCONVENIENCE
Direct drive transmission
• More than an Automatic Transmission
• Delivers convenience of a clutch free
drive
• No compromise of mileage
• Lower maintenance
New improved battery technology
• Maintenance free, upto 5 years
• 3 years/60,000 km warranty
• Phosphate chemistry - safest in
the industry
• Long lifecycle and stability at
high temperatures
Intelligent energy management system
10 engineers hidden inside your car
• Charging
• Algorithms
• HVAC
• BMS/Battery Ventillation
Specifications
e2o Plus P2 Fleet e2o Plus P4 e2o Plus P6 e2o Plus P8
Battery Pack 48V 48V 48V 72V
Decription 4 Door + 1 Hatch 4 Door + 1 Hatch 4 Door + 1 Hatch 4 Door + 1 Hatch
No of seats 4 adults 4 adults 4 adults 4 adults
Kerb Weight 939kg 939kg 939kg 991kg
Ground Clearance 170mm 170mm 170mm 170mm
Wheel base 2258mm 2258mm 2258mm 2258mm
Turning Radius 4.35m 4.35m 4.35m 4.35m
Range 110 110 110 140
0-60kmph Acceleration 14.1 sec 14.1 sec 14.1 sec 9.5 sec
Charging Time 6 hrs 6 hrs 6 hrs 9 hrs
Fast Charging (FC) 75 min FC not available FC not available 90 min
Top Speed 80kmph 80kmph 80kmph 85kmph
Interior Vinyl Vinyl Beige Dual Tone Fabric Beige Dual Tone Fabric
Max. power 19 kW@ 3500 rpm 19 kW@ 3500 rpm 19 kW@ 3500 rpm 30 kW @3500 rpm
Max. torque 70 Nm@1050 rpm 70 Nm@1050 rpm 70 Nm@1050 rpm 91 Nm @2500 rpm
Alloys No No No Yes
Telematics Yes Yes Yes Yes
Infotainment No No Yes (Blaupunkt) Yes (Blaupunkt)