Mahindra & Mahindra
Mahindra & Mahindra
Firm AnalysisMahindra & Mahindra Limited is the flagship company of the Mahindra Group.They are us $14.4 billion multinational group based in Mumbai, India, with more than 144,000 people in over 100 countries.The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra.Then it was named as Mahindra and Mahindra groupThe group is now headed by Mr. Anand Mahindra
Firm AnalysisThey operate in the key industries that drive economic growth, enjoying a leadership position inutility vehicles, information technology, tractors, and 2-3 vehicles. They have a growing presence in the automotive industry,aerospace, aftermarket, components, consulting services, defense, energy, financialservices,logistics, real estate, retail, and two wheelers.
Core Business ActivitiesAutomotiveFarm EquipmentSystechFinancial ServicesInformation TechnologyInfrastructure DevelopmentAfter-MarketTwo-wheelersMahindra Partners DivisionSpecialty Services
Mahindra & Mahindra (M&M)Mahindra & Mahindra (M&M) was first known for assembly under licence of the iconic Willys Jeep in India.At present M&M is India's largest SUV maker.Also rapidly growing from being a manufacturer of army vehicles and tractors to an automobile major with a growing global market.
Mahindra & Mahindra (M&M)M&M has a global presence[ and its products are exported to several countries.Its global subsidiaries include Mahindra Europe based in Italy, Mahindra USA Inc., Mahindra South Africa and Mahindra (China) Tractor Co. Ltd.
Share of Revenue
Market ShareIn Commercial vehicles-12%In Multi Utility Vehicles-57%In Personal Vehicles-7%In Tractors Section-34%In Two Wheelers-3% Key CompetitorsTATA SAFARITATA SUMO GRANDEFORD ENDEAVOURFORCE ONE SUVCHEVROLET TAVERATOYOTA INNOVAHONDA-CRVCHEVROLET-CAPTIVA
Mahindra LAUNCHES Korando and Rexton for 2012
Porters Five Forces AnalysisDegree Of CompetitionThreat Of SubstitutesBarriers To Entry Buyer PowerSupplier PowerSWOT ANALYSISStrengthsOver the years the company has emerged as one of the top players in India in terms of number of SUVs sold. This gives a clear indication that the company's market share is one of its biggest strengths.The company has established its brand name in other countries of the world as well. StrengthsThe company's ability to introduce new products in the market and to generate sales from those new products is a major strength.
WeaknessDon't gives much importance to high end vehicles.Have not introduced many vehicles in the passenger car segment .
OpportunitiesThe government has been trying to strengthen the exports of automobile. Joint ventures in other countries allow TATA motors to easily enter into new marketTake the advantage of their low cost car by entering into third world countries where people have low purchasing power
Threats The entry of foreign players in this segment could pose a threat to the company as these foreign players are technically more competitive than Mahindra & Mahindra.Rising prices in the global economy.
PEST AnalysisPoliticalTaxation PolicyGovernment PolicySocialGive good quality to their customersProviding offers to its retailer and customersProviding life style productChange the customer attitudes and opinions
EconomyLaunch low cost car in rural areasLaunch economy related brandLaunch power full car in the market so customers make good image in their mindTechnologicalProvide new innovative product to their customersProvide the compete ting technologyProvide new technology to their worker
BCG Matrix Stars (XUV 500) Question marks(XYLO) Cash cows (Bolero) Dogs (Jeep) Resources and CapabilitiesSkilled Human ResourcesHigh Tech TechnologyStrong Financial SupportHigh Quality LeadershipProviding Quality ProductsTimely DeliveryResources Leading Competitive AdvantagesTechnologyHigh Quality ProductsCustomer SatisfactionHuman ResourcesEmpowering Rural India
Corporate Social Responsibility(CSR)EducationEnvironment InitiativesHealth & Disaster ReliefArt & Culture Sports
Marketing StrategiesUSP ruggedness and performance.Products that redefined the market.Network of dealers, sales offices, service stations etc.Strong market base in the urban and semi-urban areas.
Business StrategiesRestructuring of the company.E-business InitiativesJoint ventures.Foreign competition.
How To Compete?Better Technology.Global Partnerships.Improved DistributionImproved NetworkingCSRCost Effectiveness
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