X166More Organic Traffic

Using Only ASO

MOBURST IS A MOBILE SUCCESS AGENCY

We specialize in app optimization and marketing,

achieving mobile success for our clients.

150+Times in Top

10 Charts

300+Media

Partners

2500+Mobile

Campaigns

90M+Mobile app

installs

OUR APPROACH BLENDS SCIENCE WITH ART

Creative minded and data driven professionals

THE CHALLANGE

Promoting a new, business-oriented Android app,

and dramatically increase the app’s download volume

THE SOLUTIONApp Store Optimization

ASO

HOW USERS FIND YOU

THE STARTING POINT

Every app uses the same tools in the AppStore & Google Play

Every app competes for users’ attention, very few win

EXAMINE YOUR APP PAGE

Which search terms lead users to your app page?

Which search terms are most relevant for your brand?

How do users conduct their search?

Which search terms are worth competing for?

Which languages are most relevant?

Do you stand out and make your advantages shine?

Why should users download your app right now?

What is the message and sentiment users receive when visiting

your app page?

MAKE YOUR LOGO STAND OUT

USE SCREENSHOTS TO TELL A STORY

The average user decides within 3-6 seconds

whether to download an app or not

App store conversion rates went from 14% to 28%!

A/B TEST YOUR GRAPHICS

MAKING THE MOST OUT OF CONTENT

Utilizing the app’s name for tagging purposes

Utilizing the developers’ name to include competitive search terms

Inserting the most relevant and sought-after keywords

Optimizing the marketing content and screenshots area

Prioritizing the first 2 lines of text

Translating the app page to every relevant language

Personally replying to every negative review

GATHERING INTELLIGENCE

Conducting a thorough keyword research

SensorTower

MobileDevHQ

MobileAction

SimilarWeb

Google Keyword Planner

Moburst Algorithm

@MoburstUS

EXTENSIVE KEYWORD RESEARCH

CONSTANT MEASURING &

CHOOSING LEADING KEYWORDS We have chosen “exchange” as a leading search term and created

our content strategy to focus on this prominent keyword

CRAFTING PROMOTIONAL CONTENTLinks from articles, blogs and review sites

THE RESULTS IN GOOGLE PLAY

THE RESULTS IN GOOGLE PLAY

LOCALIZATION & TRANSLATIONS

Localization can boost two extremely significant parameters:

conversion rate & discoverability.

THE INFLUENCE OF LOCALIZATION

Each and every translation is indexed in the search engine and

generates growth in and outside that territory

AVAILABILITY ON OTHER APP STORES

Pay attention to additional Android app stores, besides Google play,

where users can download your app.

Divided into two main categories:

STORE ALGORITHMS

Downloads Trend

App Removal trends

Conversion Rate

Retention Rate

Virality Rate

Average Usage Time

Social Shares

Better Discoverability + Higher Conversion Rate =

STRONGER INFLUENCE

Product Usage

Product Page Content

Product Name

Keywords & Tags

Description

Category

Developer Name

Screenshots

Logo

Price

Users Reviews

Social Trends

Average daily organic installs

Average daily paid installs

Within 5 months, and without expanding the app’s media budget,

the organic download volume multiplied by 166!

THE RESULT

Moburst ASO

YOUR APP FIRST

Gilad Bechar, CEO & Founder

gilad@moburst.com

Media ASOStrategy Product