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WE SUPERCHARGE ANTICIPATION
| Date post: | 15-Dec-2014 |
| Category: |
Investor Relations |
| Upload: | zackary-dugow |
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WE SUPERCHARGE ANTICIPATION
INSTICATOR REWARDS PEOPLE FOR PREDICTING WHAT WILL HAPPEN
ON TELEVISION
Senior Vice President and General Manager of Digital Platforms
ROB GELICK
CBS Interactive Entertainment
Vice President ofMarketing
JARED GOLDSMITH
NBC Entertainment Digital
Senior Vice President of Social Media
DAVID BECK
Univision Communications Inc.
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“
”
“
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Social voting is up 525% this year. Voting drives the most impact. People want to feel like they have an impact on the show.
Save an Artist increased interactivity and engagement week over week: the show, the content, the storytelling.
Fans want to be connected to the stars. They want to be rewarded. They want to have an impact.
NETWORKS ARE ACTIVELY SEEKING WAYS TO BETTER ENGAGE THEIR
AUDIENCES
GIVE VIEWERSA STAKE IN THE OUTCOME & MAKE PROGRAMMING
MEAN MORE
EVERY MOMENT CAN FEEL LIKE THAT
BIG MOMENT
STAND-ALONE APP
pepsi bonus prediction!
will manning be named mvp?
YES NO
x close
MOBILE APP
______home
Which coach will win The Voice?
USHER SHAKIRA
powered by
ADAM BLAKE
X
3RD PARTYEMBEDDING
Will Ian return from the army?
YES NO
powered by
WILL TEAM USA HOCKEY TAKE HOME THE GOLD? Insticator
YES NO
Will E.S. Tunis Win?
x close
SI NO
¿va a ganar los cardenales?
x close
_
Will Shaun White win a gold medal?
YES
NO
FACEBOOK FAN PAGE
Will Manning win MVP?
YES NO
powered by
BRANDED BADGES
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YOU UNLOCKED THE PEPSI HALFTIME BADGE!1RZ�WXQH�LQ�WR�WKH�JUHDWHVW�FRQFHUW�RI�WKH�\HDU�to see Grammy winner Bruno Mars perform with WKH�5HG�+RW�&KLOL�3HSSHUV�
SPONSOREDLEADERBOARDS
NFL LEADERBOARD BROUGHT TO YOU BY
1 CHRIS HARDWICK
2 RYAN O’CALLAGHAN
3 CRYSTAL DUNKER
4 MICHAEL FAY
5 DEIRDRE LYDON
210,100
165,400
152,300
150,700
148,000
DOWNTON ABBEY LEADERBOARD BROUGHT TO YOU BY
1 CHRIS HARDWICK
2 RYAN O’CALLAGHAN
3 CRYSTAL DUNKER
4 MICHAEL FAY
5 DEIRDRE LYDON
210,100
165,400
152,300
150,700
148,000
REWARDS
GATORADE ENDURANCE NFL SPORTS PACK
Take an assortment of Gatorade Endurance products and pair RI�WLFNHWV�WR�DQ�RɝFLDO�1)/�JDPH�
5000 POINTS REDEEM
VERISMO™ 600 SYSTEM BY STARBUCKS
7LUHG�IURP�WRR�PXFK�79"�9HULVPR�LV�MXVW�WKH�NLFN�\RX�QHHG��7KLV�FKLF�PRGHO�PDNHV�TXLFN�DQG�SHUIHFW�6WDUEXFNV�EHYHUDJHV�HYHU\�WLPH�
1500 POINTS REDEEM
BROADCAST STATIONS26,841 Worldwide
2,218 in the USwithin 96 networks
Comcast spent $3.795 billion on software in 2012
Up 17.3% from $3.234 billion in 2011
NETWORKS HAVE THE BUDGET
$5.842 billion Broadcast$3.423 billion Cable
$1.474 billion Broadcast $746 million Cable
Ad Sales
Content and Licensing
COMCAST 2012 REVENUE
Total Predictions Made
15,520
Total Points Earned
330,000
Average Monthly Predictions (per User)
Average Time Spent on Site
12
6m 45sec
Num
ber
of P
redi
ctio
nsN
umbe
r of
Poi
nts
Num
ber
of P
redi
ctio
nsTi
me
(Min
utes
)TRACTION
SINCE INSTICATOR’S
LAUNCH IN
AUGUST 2013, THE PRESS HAS
BEEN BUZZING
“Insticator is simple to set up and quickly addicting.”
“They are exactly the questions that you want to answer. You’ll want your friends involved, you’ll want to win.”
“Insticator is an interactive meeting place where TV viewers, programs, and sponsers can all interact in a positive exchange.”
“More than ever, people are actively participating in the storytelling process. People don’t want to watch television; they want to experience it.”
U.S. CONSUMER MEDIA DIET
Zhongjing YaoFront End Developer
and Data Analyst
Tianyi CongDatabase Engineer
Emily CottoneCommunity Manager
Ryan O’CallaghanRewards Managerand Data Analyst
Frankie ZekGraphic Designer
Zack DugowFounder and CEO
Puneet AroraLead Engineer
Zack has always had a passion for 79��+H�IRXQGHG�KLV�ȴUVW�entertainment and media business (RedRush Entertainment), which he sold. He now blends his passion for all things media with a masteful understanding of what drives people.
Puneet joins Insticator coming from Accenture. He is armed with a Masters in Computer Science and years of corporate experience. A young and energetic perfectionist, he brings constant innovation to the Insticator development team.
MEET OUR ROCKSTAR TEAM
Tom CuniffEric Montoya Dan SilberbergElias Roman
OUR TEAM OF ADVISORS HAS EXPERIENCE IN GAMING, MOBILE,
SAAS, AND ADVERTISING
Natan Edelsburg
PARTNERSHIPS WITH COMPANIES AND
TV NETWORKS ARE IN THE WORKS
AD PARTNERSWe sell ads in our widget in the client’s environ-ment
When we sell the ads, we take 60% of the revnue and they take 40%
When the network sells the ads, they take 60% of the revenue and we take 40%
Interactive with Mobile and Web
SAAS CLIENTS$10,000 monthly
0.5¢ CPE over 500,000 engagements
Integrated with Mobile Native Apps
Intergrated with Face-book
Integrated with Twitter
More EngagmentMore ViewersMore�3URȴW
PHASE 1:
PHASE 5:
PHASE 4:
PHASE 3:
PHASE 2:
90%1-2 months
2-6 months
6-18 months
18-30 months
Done- Design Beta version of the application��2EWDLQ�ȴUVW�XVHUV- Interact with partners
- Recieve intial press- Begin sales cycle- Complete and introduce Rewards Catalogue- Start API development
- Complete API development- Commence API customer trials- Form more rewards and advertising partnerships��&ROOHFW�ȴUVW�UHYHQXH��&ORVH�ȴUVW�HQWHUSULVH�FXVWRPHU�
- Develop iOS and Android apps - Increase client base- Improve system performance - Expand sales team��([SHULHQFH�VLJQLȴFDQW�UHYHQXH�growth- Increase number of product company clients- Package company data to sell
- Partner with international companies and brand partners��)RUPDW�VLWH�LQ�GLHUHQW����������languages- Witness month-to-month growth in clients, users, and partners
ROLLOUT PLAN
RAISING $600,000
Our investors who have been sucessfully investing in companies such as Send Word Now, Street Easy, Esquire Bank, Z Ocean Hotel, Lawcash, Songza, and Odyssey Golf.
CURRENT INVESTORS
LEONARD GEORGE DLOUIS TAICSELIG ZISES
$325,000 RAISED
Build a more passionate viewer
SEE THE REWARD
APPENDIX
- 2nd SCREEN DATA
- PEOPLE IN OUR SPACE
- MARKET SIZE
2013 US Television Spent $66 BILLION $3 BILLION spent on Native
44% of people use a second screen half of the time they
watch TV.
72% of people are more likely to watch a TV show after
engaging with its social media page or second screen
84% of people use their tablet or smart phone while
watching TV once a day, or at least once a month
Sources: Wowza, Nielsen, Social Media Daily
2ND SCREEN DATA
People in our spaceMOBILE
GAMEIFICATION
SOCIAL
INTERACTIO
N
USER EXPERIENCE
MEMORIALIZE
Market SizeMost people have their phone in hand while watching television.
The future of television is social through inte-gration of social interaction on the television.
7KH�UHVHDUFK�ȴUP�H[SHFWV�WKH�PDUNHW�WR�JURZ�from $151.14 billion this year, to $256.44 billion by 2017 -- an estimated CAGR of 11.2 percent from 2012 to 2017.
