The Red heart is the only colour on the page, which automatically grabs the reader’s attention by focusing onto the heart because of how it stands out.

The hand on the heart creates ambiguity as to what the main article is about, which creates an intrigue in the reader to find out what the article is about

‘CONTENTS’ is featured in three separate sections which fills more space on the contents, and creates a unique look which attracts the reader’s attention.

The black/white colour scheme and photo make the magazine look more stylish and simpler, and it doesn’t draw any attention away from the main image because of this, so as the reader will focus on Kanye West and the article he is featured in.

The main image shows Kanye West staring directly at the reader, creating a direct mode of address, which makes the reader feel as if they are interacting with Kanye, which makes the article seem more personal to the reader.

The image features face paint associated with many metal bands, helping to signify the type of music featured in the magazine. Also the editor is flashing the devil horns, a key signifier to metal/rock music, and he looking directly to the reader creates the impression he is raising the horns to them, which creates an exclusive relationship between metal fans, and the reader/editor.

The use of red in the magazine helps make certain features of the contents stand out on the primarily black/white colour scheme, and draws the reader to them. It also seems to reflect the appearance of blood which helps cater to the magazine’s niche audience by featuring things that they associate themselves with, i.e. gory/violent music.

The contents page, features images of a couple of articles in the magazine, which helps the reader see what will interest them most, but also what other content the magazine features, so it helps to potentially interest the reader in something they may not have thought would interest them.

Instead of article titles, the subheadings for articles are the band names featured. This helps the reader see which bands they will be interested in, but also makes it easier to find the specific content they are looking for in the magazine.

The ‘V’ is subtly placed in the background of the contents, so as to serve as a reminder of the Vibe brand to the reader, and to who has provided the articles.

The ‘Oasis Special’ is featured in a gold colour different from the usual red colour of text on the magazine, making it seem even more of an exclusive feature than anything else in the magazine. The gold colour also adds the connotation that the contents is worth the reader’s time and is of high importance.

The Q Review section has the subheading ‘The world’s biggest and best music guide’. The use of buzzwords like ‘Biggest’ and ‘best’ makes it feel better than anything any other magazine can offer the reader, which creates a unique selling point for the magazine.

The main image takes up most of the contents page, showing that is part of the main feature of the magazine and suggests that the men featured on it are important to the article. The men are shown to be young and wearing clothing associated with indie/rock musicians, so as to appeal to the magazines target audience, and showing the band in clothing similar to what the audience may wear helps connect them to each other, and this can prove to interest the readers more by seeing people who look similar to them making music, and may interest them to find out how they did it

A note from the editor is featured in the magazine, which is directly addressing the audience, showing that those working on the magazine care and connect with their audience, which creates a need for the reader to be loyal to the magazine, due to the loyalty the editor has shown them.

The magazine features an advert for their subscription featured in a bright red box, so as to make it more noticeable to the reader. Also by using the word ‘just’ in describing the price of their magazine, it creates the impression that the price of the subscription is a bargain, and further influences the reader in subscribing.

The magazine features images from the different pages in the magazine, showing the different articles inside. These pages being featured on the contents page show that these are the articles the magazine wants to feature. It also helps make it much easier to find what article the reader may be looking for specifically.

The use of the subheading ‘this week’ helps emphasise the fact everything in the magazine is new, and make it seem like the information featured in it is more exclusive, creating a need for the reader to want it.

→

‘NME THIS WEEK’ shows that the NME is similar to what is featured on the cover page, and again stands out on the primarily black and white page, especially due to the bright tone of the colour. The use of a band index helps

the reader find what interests them and look for it straight away, and allows them to skip articles about bands that may not interest them at all. It also makes the magazine seem more personal to the reader, as it feels like the magazine has done them a favour by categorizing the contents of the magazine.

The main article feature, mentions ‘Everyone’ creating a more personal connection to the reader and making it seem like they are part of the article featured. The use of this buzzword also helps establish a relationship between the loyal readers and the magazine itself.

The use of an image from the gig helps to establish a better visual effect of what the gig was like and helps to further the connection that the reader feels to the article and making it seem as if they were part of the gig.

The contents feature a subscription advertisement on it, so as to lure the audience in and sign up. The text stands out on the black background, due to its yellow colour, which makes it appear very bright. Also the fact that it is the only text on the page to use yellow colour makes it stand out further on the contents page.