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Welcome to the New
World
Jimmy Wales, Co-Founder,
Chairman, Wikia and
Founder, Wikipedia
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Culture IS GETTING SMARTER
I Love Lucy -> Mary Tyler Moore ->Seinfeld - - Pong -> Doom/Quake -> World of
Warcraft
T.V. Guide -> Lostpedia Gourmet magazine -> recipes.wikia.com
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Good News is that We are Getting
Smarter, too
The web lets us come together to
create and share information Lost is a complicated television
,
to simply watch
Why is it popular?
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Wikipedia: The GreatExperiment
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The ideal encyclopedia should be
radical. It should stop being safe.
- Charles van Doren, 1962
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Imagine a world in which everysingle person on the planet is given
knowledge.
Thats what we are doing.
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Wikipedia is a freely licensed
encyclopedia written by thousands
What is Wikipedia?
o vo un eers n many anguages
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Freedom to copy
What is free access?
Freedom to modify
Freedom to redistribute
Freedom to redistribute modified versions
Commercially or non-commercially
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What is the sum ofall human knowledge?
Wikipedia is an encyclopedia, not anythingelse, not everything in the world
Not an archive, library, or textbook
Not youtube (no funny cat videos) Not myspace or facebook (not a social
network) An encyclopedia offers an essentialized
summary of human knowledge, with the depth
of the material depending on the context
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English - 3,000,000+ articles
How global is Wikipedia?
, , , , ,
Dutch, Spanish, Portuguese - 500,000 +
Hindi - 50,997
(280mm+ speakers!)
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5th most popular in Germany
6th most o ular in the US
How popular is Wikipedia?
9th most popular in India
9th most popular in Japan
14th most popular in Iran
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Differences across languages
17Source: Bridgespan analysis of data found at http://wikistics.falsikon.de/ (pulled August 2009)
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QuickTime and aH.264 decompressor
are needed to see this picture.
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Wikia: Realizing the
Promise Wikipedia proved that
collaboration is possible Wikia is now pushing that vision
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AnEncyclopedia
was the start...
Photo: Ordered Chaos @flickr
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A Libraryis much bigger...
Photo: vlasta2 @ flickr
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Comparative Growth000s of page views
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A New Wiki Every Six
Minutes
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Wikia Surpassing
Traditional Media
Two examples
ew or mesGourmet Magazine
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Wikia traffic
vs New York Times
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Gourmet
Magazineclosed.
Why?
They failed to meet the needs oftheir readers and advertisers.
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recipes.wikia.com
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recipes.wikia.com rank:
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Traffic doubling every year
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New media spawns new
communities
But the 21st-century community is
not limited to 20th-century content. Lets look at the types of
by wiki
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Julia Gorzka
Local brand consultant and
live (in Tampa Bay, Florida)Not a computer programmer
Not an expert onhomelessness
But wants to help
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Following the model of successful projects in SF and LA
tampabayhomeless.wikia.com
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green.wikia.com
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answers.wikia.com
M i
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Music
lyrics.wikia.com
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Why this is the Future Information-rich products
Breeds passionate consumers Internet Brings over 1 billion new
users oge er Rich opportunities for advertisers
O ti i ti Ab t M
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Optimistic About My
Vision
Proven value of Wikipedia inx rim n
Proven value of Wikia in business
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The Real Proof Seeing the next generation
embrace wikis now and in thefuture
C t G i
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Computer Gaming
runescape.wikia.com
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If you pick up the Pen Heres my advice to you as the
founder of a passionate communityon wikia
assume good faith
be open to other peoples ideas
keep it fun
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Credit: Wallyg @ flickrRestaurant
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SteakCredit: David BenbennickWikimedia Commons
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Knives Credit: Kent Wang @ flickr
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They MightStab People!
Credit: bennybedlam @ flickr
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Better keep themin cages!
Credit: Whatnot @ flickr
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