Phil Frost Founder & COO Main Street ROI
Main Street ROI presents…
(646) 470-3753 | [email protected] | mainstreetroi.com
Post questions to the Q&A section in the GoToWebinar window.
Turn off distractions!
(646) 470-3753 | [email protected] | mainstreetroi.com
What Should You Track & Why
How to Track the 4 Key SEO Metrics
The Tools
SEO Tracking Checklist
Live Q&A
(646) 470-3753 | [email protected] | mainstreetroi.com
Founder of Main Street ROI
Helped 2,000+ businesses
Featured in Forbes, Inc, AMEX OpenForum, Mashable, and other top media
(646) 470-3753 | [email protected] | mainstreetroi.com
(646) 470-3753 | [email protected] | mainstreetroi.com
1. Leads and Sales (most important!)
2. SEO Traffic trends (up or down?)
3. Domain authority
4. Keyword rankings (least important!)
(646) 470-3753 | [email protected] | mainstreetroi.com
For every search, Google looks for…
1. Most relevant webpage, on the… 2. Most authoritative website
(646) 470-3753 | [email protected] | mainstreetroi.com
Quantity of relevant backlinks How many websites are linking to you?
Quality of backlinks How legitimate are the websites linking to you?
More quality links = More authority = Higher rankings
(646) 470-3753 | [email protected] | mainstreetroi.com
Quantity of citations
Name, Address, Phone number (NAP)
Consistency across citations
Inconsistency & duplication kills rankings!
(646) 470-3753 | [email protected] | mainstreetroi.com
1. Google Analytics Goals Tracks leads
2. E-Commerce Analytics Tracks online sales
3. Phone call tracking (DNI) Tracks leads
4. CRM Tracking Tracks off-line sales
(646) 470-3753 | [email protected] | mainstreetroi.com
(646) 470-3753 | [email protected] | mainstreetroi.com
Find the “thank you” page of your webforms
Create Goal in Analytics
Demo
(646) 470-3753 | [email protected] | mainstreetroi.com
Enable e-commerce tracking within Analytics View Ecommerce Settings
Add code to shopping cart thank you page
https://developers.google.com/analytics/devguides/collection/analyticsjs/ecommerce
(646) 470-3753 | [email protected] | mainstreetroi.com
(646) 470-3753 | [email protected] | mainstreetroi.com
Show a unique phone number for different sources of traffic (i.e. search engines)
Use voice whisper or caller ID
Document source of call in CRM or spreadsheet
(646) 470-3753 | [email protected] | mainstreetroi.com
Customer relationship management (CRM) i.e. Salesforce, Infusionsoft, ACT Excel or Google spreadsheet works fine
Document SEO leads from phone and website forms
Document leads that convert to customers, including the
revenue
Run reports on leads, sales, and revenue from SEO
(646) 470-3753 | [email protected] | mainstreetroi.com
Organic Search traffic trends report
Link Webmaster Tools View keyword traffic trends View SEO landing page trends
Google+ Local Insights Impressions Clicks
(646) 470-3753 | [email protected] | mainstreetroi.com
(646) 470-3753 | [email protected] | mainstreetroi.com
Google Webmaster Tools (analyze your links)
OpenSiteExplorer.org (analyze competitors)
Ahrefs.com (backlink trends over time)
(646) 470-3753 | [email protected] | mainstreetroi.com
Links from irrelevant, low quality websites can have a negative impact on your SEO
Ask website to remove the link
Use disavow tool www.google.com/webmasters/tools/disavow-links-main
(646) 470-3753 | [email protected] | mainstreetroi.com
Moz Local Score https://moz.com/local Not 100% up-to-date, but a good gauge Demo
Manually Search i.e. “main street roi” 116 w 23 street suite 500 new york, ny
10011 -site:mainstreetroi.com Misspellings, old address, old phone number
(646) 470-3753 | [email protected] | mainstreetroi.com
Google Analytics Use Filter
Graph avg. position over time
RankRanger.com Website rankings
Local business listing rankings
(646) 470-3753 | [email protected] | mainstreetroi.com
(646) 470-3753 | [email protected] | mainstreetroi.com
Set up Google Analytics Goals & E-Commerce
Set up DNI Phone Tracking
Link Webmaster Tools to Analytics
Track monthly leads and sales in CRM or Spreadsheet
Track monthly SEO traffic trends in Analytics
Review backlinks in WMTs, OpenSiteExplorer and Ahrefs quarterly
Track monthly rankings in Analytics or RankRanger
(646) 470-3753 | [email protected] | mainstreetroi.com