Make from your it department a competitive differentiator for your business

@mRcSqZd

Consulting IT Specialist

Latin America Advanced Technical Sales

Make from your IT department a competitive differentiator for your business

© 2014 IBM Corporation2

Harnessing 2015 IT trends for competitive advantage

Cognitive Computing

Deep Learning

SVPA

“It’s like Uber for ___”

Sharing Economy

Algorithms

Accountability systems for algorithms

Data Privacy

Digital consent

Block Chain Technology

IoT

Wearables

Source: The Tech Trends You Can’t Ignore in 2015https://hbr.org/2015/01/the-tech-trends-you-cant-ignore-in-2015


How to relate the 2015 IT trends for competitive advantage back to your business

Which of our customer segments does this trend address?

How are our competitors/related agencies harnessing these trends (or falling to do so)?

How are non-competitors applying these trends

Will this trend create new competitors for us?

Where does this trend create potential new partners or collaborators for us?

How does this trend impact our industry and all of its parts?

Who are the drivers of change in these trend? Which companies, founders, startups?

How will the wants, needs and expectations of our customers change as a result of this trend?

How does this trend inspire us?

How does this trend help us think about innovation?


The three IT infrastructure shifts

Cloud deployment has grown 92% since 20124

In 2014 alone,

digitized data grew by 50%to 6 trillion terabytes1

Worldwide purchases over mobile devices are expected

to exceed $1 trillion by 20172

In January 2014, for the first time,

Americans used their smart phone and tablet applications more than their PCs

to access the internet3

Data is the new basis of competitive advantage.

Cloud is the path to new business models.

A systematic approach to engagement is now required.


YESTERDAY | TODAY | EMERGENTCORE SYSTEMS CONTROLLED SOLELY BY IT

Mission Critical Systems


YESTERDAY | TODAY | EMERGENTLEADERS ACROSS THE ENTERPRISE DRIVING DISCRETE, DISPARATE INNOVATION

Innovative Core Operations

MobileSocial

Security

Big Data &

Analytics

Cloud


YESTERDAY | TODAY | EMERGENTINTEGRATED SYSTEMS FOR ENTERPRISE INNOVATION

Enabled by Cloud

Pervasive Security Intelligence

Systems of Insight

Systems of Record

Systems of Engagement


True enterprise innovation

5 Enabled by Cloud

6 Pervasive Security Intelligence

Systems of Insight

Systems of Record


1. Customer shops via the retailer mobile app.2. Transaction is processed for in-store pickup, at the promised time.3. Analytics mine the customer’s history to determine best additional promotions.4. Offers delivered to customer’s mobile device for use in store.5. The necessary mobile and analytics technology run on a hybrid cloud environment.6. The multiple points of access used throughout this transaction are secured.

1

2

3 4


CIOs are focused on repositioning IT at a more strategic level within the enterprise…

2009 2011 2013 3 to 5 years

Critical enabler of business/enterprise vision

Facilitation of organizational process efficiency

Provider of industry-specific solutions

Support for basic IT services and operations

...although progress may not be as fast as they would like

Source: IBM Institute for Business Value, Moving from the back office to the front lines – CIO Insights from the Global C-Suite Study_2013, Question CIO1–What areas consume the most attention and priority from IT in support of the enterprise?


... because.


What about YOU?

11 1111

To what extent are your infrastructure choices determined by line of business requirements?

¿In what ways can your organization use IT infrastructure as a tool to achieve competitive differentiation in the marketplace? What examples show that this is already happening to some degree?

To what extent is your IT infrastructure equipped to handle new workloads associated with mobile, social and analytic applications?

How will you prepare your existing IT infrastructure to address emerging security issues and disaster recovery scenarios?

What is your organization’s strategy for incorporating various forms of cloud technology (for example, private, hybrid, public) into the larger, existing IT infrastructure? What challenges has this posed for the IT organization?

IBM Systems

Combining the strengths of IBM middleware and IBM hardware to create a resilient, modern enterprise infrastructure


z13 – Designed for data and

transaction serving for the

mobile generation

56000 transactions per second

Up to 36% faster response time, 61% better throughput and 17% lower cost per transaction than distributed alternatives


Deliver insights up to 17 X faster and with 13 X better price / performance than the closest competitor

z13 – Designed for integrating

transactions and analyticsfor insight at the point of impact

Your competition is the last best experience you client had


Deliver superior cloud services up to 32% lower cost than x86 and 60% lower cost than public cloud

z13 – Designed for efficient

and trusted cloud services

to transform the economics of IT

Architecture that changes

around the need of the business


Power Systems with POWER8 are built with open innovation to put data to work across the enterprise

16 1616

Designed for

big dataFirst server processor generation optimized for big

data & analytics with POWER8 innovative design

Open innovation

platform

Delivering the world’s first open server ecosystem

revolutionizing the way IT is developed &

delivered

Superior cloud

economics

Superior cloud price/performance advantages &

security to move data-centric applications to the

cloud

Power Systems are enhanced with new capabilities so clients are better

equipped for Cloud, Analytics & Mobile workloads as well as handling

complex, mission critical applications with confidence.


Power Systems designed for Big Data: Big Memory for Big Data

Speed access to

data with larger in-memory databases and consolidate more applications with 2TB of installed memory in Scale-out Systems

Support the bigger data

demands and consolidate

large databases of complex

mission critical applications

securely with 16TB of

memory on new Power

Enterprise Systems


Power Systems designed for Big Data

24X infrastructure

consolidation savings

vs. x86 for in-memory

data

18

3X less storage

infrastructure for

Hadoop deployments

vs typical x862

IBM Data Engine for Analytics

designed to help clients speed up insights on massive amounts of data

IBM Solution for Flash Optimized NoSQL

allows clients to crunch data faster and shrink data center footprints


The OpenPOWER Foundation creates a pipeline of continuous innovation and extends POWER8 capabilities

Open Source “is not an act of altruism: it is a business decision”Bryan Cantrill, Chief Technology Officer at Joyent.

+ Sales, without cold calls, without loss of margin

+ Marketing, without advertisements

+ Talent: farm system


Power Systems designed for superior cloud economics: simplified virtualization & cloud management

Power Systems deliver simplified cloud management with OpenStack for public, private and hybrid cloud

Handle the peaks and valleys of workload

demands with dynamic resource sharing

and graphical resource monitoring

Risk reduction by using templates for

repeatable deployment of workloads

Manage a wider range of systems, storage,

networking devices and Linux versions


IBM Systems Storage for building a Cloud for unstructured data

Gain new levels of visibility into customers and operations

Deliver insights to people and processes when needed

Accelerate insights in real-time at the point of impact

Low latency resources, such as Flash storage

Hybrid in-memory analytics, such as DB2 BLU

Data tiering

Data optimization with compression

Parallel processing

Parallel processing

Low latency resources, such as Flash memory

Scalability (-in, -out, -up)

Self-healing capabilities

Virtualization and resource management

Unstructured data support

Scalability (-in, -out, -up)

Parallel processing

Continuous resource management and access

Multisite clustering solutions

SPEED AVAILABILTY ACCESS


TRANSFORM YOUR STORAGE INTO A CLOUD

BUILD A NEW CLOUDBUILD A CLOUD FOR

UNSTRUCTURED DATA

Cloud, Dept admin Cloud service users Developers Testers

XIV with SmartCloud Storage Access (SCSA)

IBM Flash System

• SmartCloud Virtual Storage Center (VSC) • SAN Volume Controller (SVC) or Storwize

V7000• SmartCloud Storage Access (SCSA)

Storage Resource Pools

Global Namespace

IBM Storwizefamily

XIVDS8000

with LTFS EE

TAPE

IBM Elastic Storage

IBM Systems Storage for the cloud


Cloud Middleware

IBM Systems Storage for Cloud and Big Data Analytics, based on IBM Elastic Storage

23

Elastic Storage

Cloud Servers

Commodity HardwareNon-disruptive data

migration

FlashAcceleration

Network performance monitoring

File PlacementOptimization

Native Encryption

Global Active File Management

Advanced Mirroring andCaching Services

Common Management

CloudReady

Storage Resource Pools

Global Namespace

Big Data Analytics Application

Big Data Analytics Servers


IBM Platform Computing

HPC Cloud

Big Data & Analytics

Workload Management

Cluster Management

IBM Applications Ready Systems

Elastic Storage

IBM Platform Cloud Service

IBM Platform HPC

IBM Platform Cluster Manager

IBM Platform Resource Scheduler

IBM Platform Symphony

IBM Platform LFS

IBM Platform MPI

Get the most out of your IT investment


Middleware Segments support an Agile Lifecycle

Application Platform - Application

lifecycle management tools and more

IT Service Management - Includes

software to provide visibility, control and

automation of clients' IT infrastructure

locally and across Hybrid Clouds.

Integration - Includes software to

integrate systems of record and systems

of engagement.

Build Run Manage Optimize Innovate

Digital Experience - Software that

enables clients to build content-rich,

personalized portfolios of digital

information sites for customers, partners,

citizens and employees.

Smarter Process - Includes the business

platform software for process

transformation.


The Demographic of One

Integration of

Data, Transactions and Insights

Personalized Interaction

Billions of Individuals

Trillions of Devices


Cloud

Improve the economics of IT through efficiency

and faster delivery of new products and services

with a hybrid cloud approach

Big Data and Analytics

Systems of Insight handle large volumes of data

and derive real-time insights

Mobile and Social

Systems of Engagement promote information

sharing and collaboration across the enterprise

Security

Ensure secure transactions and interactions

Enabled by Cloud

Pervasive Security Intelligence

Systems of Insight

Systems of Record


Enterprise Innovation


IBM Systems: Combining the strengths of IBM middleware and IBM hardware to create a resilient, modern enterprise infrastructure

System zThe trusted enterprise platform for integrating data,

transactions and insight

Power

Systems

Designed for data; optimized for scale-out cloud, Linux, and

enterprise applications on AIX and i; and delivering open

innovation with OpenPOWER

Storage

Systems

Enabling new workloads, very high speed and data

virtualization for improved data economics

Middleware

Application platform software for the full lifecycle of IT development and delivery, supporting digital experience, integration and process transformation


Make from your IT department a competitive differentiator for your business

Reposition the role of IT as both a trusted advisor and valued service provider

Source: IBM Institute for Business Value, IT Infrastructure Study

Collaborate across the ecosystem

Reexamine IT’s human capital supply chain

Marcos Quezada

Consulting IT Specialist

Latin America Advanced Technical Sales

@mRcSqZd

Date post:	16-Jul-2015
Category:	Technology
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