MAKE IT YOUR

OWN.The creaTive acT of sponsorship

TIME magazine included ArtPrize on its worldwide list of “Five Festive Events You Won’t Want to Miss in 2013.”

Becoming an ArtPrize Sponsor is an opportunity to take the stage at the world’s largest art competition. How will you make it your own?

Mission: ArtPrize is an international art competition, open to any artist and decided by public vote, promoting critical dialogue and collaboration throughout the year.

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We made a statement.KENDALL COLLEGE OF ART AND DESIGN

Premier Leadership Sponsor

ArtPrize Exhibition Center Sponsor and Exclusive Sponsor of the ArtPrize Juried Grand Prize through 2017

In 2012, Kendall College of Art and Design made a major contribution to the ArtPrize conversation as an Exhibition Center. This year, it’s making an emphatic statement by extending its Premier Leadership Sponsorship for the next five years. President David Rosen explains, “Last year showed me that besides the excitement, fun, and curiosity ArtPrize evoked, it was also providing a laboratory for exploration, conversation, and education that one finds in no other art event. To Kendall, ArtPrize sponsorship offers a chance to celebrate art and to help lead the conversation. We see our duty in helping ArtPrize continue to achieve its full capacity and establish its rightful place in the world of art. That is why we made a significant, long-term commitment.”

We made a destination.EDwARD JONES

Premier Benefactor Sponsor

ArtPrize Exhibition Center Sponsor

Investment firm Edward Jones leveraged support from its corporate offices to sponsor the St. Cecilia Exhibition Center during ArtPrize 2012. Financial Advisor Becky Anderson explains, “We realized that by creating a home site at St. Cecilia’s, we could help facilitate their engagement.” Establishing a base camp at the Exhibition Center gave Edward Jones a platform for creative interactions between advisors and their clients, ranging from wine tastings and trolley tours to an outdoor concert and educational events. “We created 17 events during the 19 days and hosted around 5,000 clients,” Anderson says. “We had a menu of various degrees of engagement and let our advisors choose how they wanted to participate. As a firm, we really value community engagement, and sponsorship gave us a wonderful opportunity to support art and the community while connecting to our clients.”

We made our contributions multiply.SCOTT CHRISTOPHER HOMES

Premier Benefactor Sponsor

Eames House of Cards Event Sponsor

ArtPrize approached Scott Christopher Homes with a concept for the Eames House of Cards and asked what they could do with it. Director of Operations Matt Reinsma says, “We reached out to local architecture firm VIA Design and challenged the trades we work with to join us in sponsoring the project. We were overwhelmed by the response. In all, 27 organizations came together and donated just over $60,000 to fund the program. They were eager to support ArtPrize, the community and a cause their employer believed in.” Their combined money and manpower helped Scott Christopher create a 5,000-card structure in Rosa Parks Circle, distribute another 5,000 cards for school kids and community members to decorate, and reassemble all of those cards in a street-side gallery at the UICA. Reinsma says, “We got involved because we’re artists in our own right, and artists tend to appreciate art. We just wanted to do whatever we could to help ArtPrize continue to thrive.”

Part art competition and part community phenomenon, ArtPrize is a vibrant, all-inclusive, and constantly evolving event unlike any other in the world.

OPEn AccESS Any space within the contest boundary can be a venue and any person over 18 can enter.

MASS PArticiPAtiOn The ArtPrize exhibition is independently organized by thousands of artists at hundreds of venues across three square miles. The resulting ecosystem transforms an entire city into an art experience unlike any other.

Art EducAtiOn Educational programming draws in more than 10,000 students of all ages and backgrounds, while the entire ArtPrize event turns the city into an urban laboratory for creative expression.

HOW IT WORKS

$560,000 in tOtAL PriZES

rEGiStrAtiOn

V E N U E SMAR 11 - APR 11

A R T I S T SAPR 22 - JUNE 6

CO N N E C T I O N SAPR 29 - JUNE 20

A R T P R I Z ESEPT 18 - OCT 6

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JURIED AWARDS

Grand prize $100,000

$200,000 ToTaL venue

$20,000

Urban $20,000

3-D $20,000

Time $20,000

2-D$20,000

P U B L I C V OT E

3rd

$50,000

4th-10th

$5,000

each

$360,000 ToTaL

1st

$200,000

2nd

$75,000

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“Night and day is the difference between what I thought I was coming to and what I came to and how it changed my life…This is one of the best art experiences I have ever had. Where I was humbled. I learned things. I got out of myself.” - Jerry Saltz Senior Art Critic at New York Magazine

SIMPLE STEPS TO SPONSORSHIP choose a sponsorship category that matches your interests and goals:

VENUES

ARTISTS & JURORS

EXPERIENCE

TECHNOLOGY

EVENTS

select an appropriate sponsorship Level within that category. You can even change the scope of your support by partnering with one or more other sponsors. To compare the sponsorship amounts and benefits of each level, see pages 10-11.

contact the artprize Development Team. Ready to move ahead? Give us a call, and we’ll be happy to answer your questions, explain the opportunities and benefits in detail, and give you the green light to create an ArtPrize sponsorship that’s all your own.

Let’s get started. contact us at 616-214-7910 or sponsors@artprize.org.

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As an ArtPrize sponsor, you can choose exactly where, when, how often, or how many people you reach out to. the opportunities are wide open, so share your ideas. Here’s a great place to start.

EXHiBitiOn cEntErS Exhibition Centers are among the most visible and heavily trafficked sites of the event, giving you prominent brand exposure for all 19 days.

SHOWcASE VEnuES Unique, curated exhibits and ample gallery space help these major sites attract a high number of visitors and attention from the media.

VEnuE SiGn SPOnSOr Seeking a civic group, government agency, foundation or association to become our first-ever Venue Sign Sponsor. Add your name and logo to the sandwich board in front of every ArtPrize venue.

citY PuBLic SitES These outdoor spaces are a magnet for pedestrians.

ah-nab-awen park

Blue Bridge Louis campau promenade

vandenberg (calder) plaza

tHE HuB hUB sponsor Find yourself in the middle of ArtPrize headquarters, always buzzing with activity from visitors, guest speakers, and the media. pop-up park Transform the HUB’s front streetscape into an inviting green space where guests can begin and end their ArtPrize experience. Media Lounge Be part of the storyArtPrize shares with local and national media.

JuriEd AWArdSAll eyes in the community and the art world will be on the Juried Prizes when they’re announced. Your name and logo can be there, too.

Grand prize

2D award 3D award

Urban space award Time-Based award venue award

ArtiStS, JurOrS,And curAtOrSProvide support to secure, welcome and house artists, jurors, and curators while they are guests in our city— an excellent opportunity to extend your reach beyond West Michigan.

artist registration packets & Gifts

audio Guides Ever wonder what an artist was thinking? The audio guide lets you hear it directly from the artists.

Juror Travel & Lodging (Multiple opportunities)

ARTISTS & JURORS

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VENUES

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PREMIER LEAdERshIP$100,000+

LEAdERshIP$50,000 - $99,999

L B P c FPL PBPREMIER BENEfAcTOR$25,000 - $49,999

BENEfAcTOR$15,000 -$24,999

PATRON$5,000 - $14,999

cONTRIBUTOR $1,500 - $4,999

fRIENd$500 - $1,499

B U I L d Y O U R OWN VALUE

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NEWcathedral square

frederik Meijer Gardens & sculpture park

Gerald r. ford presidential Museum

Grand rapids art Museum

Kendall college of art & Design

public Museum of Grand rapids

siTe:Lab st. cecilia Music center

Urban institute of contemporary art

Women’s city club

MOBiLitYCirculate your name among the hundreds of thousands of visitors roaming ArtPrize.

artprize official airline The preferred transportation choice for visitors, jurors, and artists who fly to and from ArtPrize. artprize official vehicle The official transportation provider of ArtPrize, with vehicle presence and visibility all over town.

artWalk Showcase our city and ArtPrize events with a pedestrian tour.

Busing partner Provide routes for art lovers to visit more of ArtPrize in a comfortable, relaxed way.

parking partner The official parking providerfor our visitors arriving downtown, with recognition on ArtPrize’s map.

WAYFindinGWelcome visitors by sponsoring the printed guides that help them navigate the event.

event Guide presenting sponsor

Map sponsorships (10 opportunities available)

event Guide advertising

EducAtiOnInvest in the programming that extends ArtPrize to more than 10,000 local school children and community members. education Days presenting sponsorYour support makes every day of the event an Education Day and provides 19 days of recognition.

K-12 education program curriculumHelp ArtPrize secure the best curriculum available to make positive impressions on the diverse students who attend Education Days (Multiple opportunities available)

artfitness Participants learn how to discuss art with a program created by The Museum of Contemporary Art Denver. featured programs Get behind an interactive event like the Eames House of Cards or Chair Camp.

MEMBErSHiPSCommit to membership in our organization to support ArtPrize all year long.

artfan presenting sponsor Aid the long-termsustainability of ArtPrize by supporting the growth of our ArtFan membership base.

artprize Membership Match sponsorMatch new 2013 membership fees.

Monthly Membership newsletter sponsor(12 opportunities)

VOLuntEErSSupport the 1,000+ volunteers who put in over 14,000 hours of service during the event. presenting sponsor Connect your name to all volunteer activities.

19 volunteer Days Place your name and logo on the back of wayfinding volunteers for high visibility onthe day you sponsor. (19 opportunities)

Training Support the training that helps volunteers make a great impression on visitors.

registration Materials Help prepare and thankArtPrize volunteers with printed materials and gifts.

MEdiA PArtnErSHiPSOffer support and earn wide exposure as ArtPrize communicates to the masses.

Tv

radio

print

FriEnd SPOnSOrS Your name listed as an overall supporter of ArtPrize rather than a specific program underwriter.

AnnOuncEMEntSSponsor the events where every artist, voter, and countless others in West Michigan and beyond tune in.

Jurors’ short List announcement September 23, 2013 public vote Top Ten announcement September 29, 2013

2013 artprize awards October 4, 2013

cELEBrAtiOnSConnect to a select group of people who share your interests in ArtPrize.

registration Day Kick-off

opening sponsor reception

artists reception

sponsor Toast

volunteer reception

Wrap party

FOruMSBack the thought-provoking discussions that educate, entertain, and challenge the community during ArtPrize.

speaker series Sponsor an acclaimed speaker. (Multiple opportunities available)

critical Discourse Show your support for lively discussion by making it possible for professional art critics to share their opinions of the Top Ten.

tHE PuBLic VOtE Tie your organization to one of the most exciting focal points of the event.

WEBSitE Extend your brand to site visitors from around the world 24 hours a day.

BiG ScrEEn in rOSA PArkS circLE Connect with the crowds tuning into this centrally located news stream.

iPHOnE/AndrOid MOBiLE APPS Support the apps that give individuals a personal portal to ArtPrize.

intErnEt AccESS Stand behind the tool every voter uses for on-site registration.

ArtPriZE FiLM cHAnnEL Link your business to ArtPrize documentation viewed by thousands at and beyond the event.

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TECHNOLOGYEXPERIENCE

EVENTS

NEW

NEW

NEW

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PREMIER LEAdERshIP$100,000+

LEAdERshIP$50,000 - $99,999

PREMIER BENEfAcTOR$25,000 - $49,999

BENEfAcTOR$15,000 -$24,999

PATRON$5,000 - $14,999

cONTRIBUTOR $1,500 - $4,999

fRIENd$500 - $1,499

B U I L d Y O U R OWN VALUE

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SPONSOR BENEFITS BY LEVEL:

Please Note: 1. Prices within sponsorship levels vary, but will fall within the defined range.2. If more than one opportunity is selected, benefits will be based upon their cumulative value.3. If co-sponsoring, benefits will be based upon actual gift amount.

Logo Promotional Placard

X

X

X X X

LoGo

LoGo

10/DaY

X

10

10

100

X

8

8

50

LoGo

LoGo

5/DaY

X

6

6

25

LoGo

LoGo

X

4

4

15

2

2

5 3 1

LisTinG

LisTinG

X

LisTinG

LisTinG

X

LisTinG

LisTinG

X

LisTinG

LisTinG

X X X X X X

2

X

2

Logo Press Board

30-second Big screen spot

Logo/Link ArtPrize Website Home Page to Your Website

Tickets Pre-Awards VIP Reception and Awards Ceremony

Tickets Opening Sponsor Reception

Tickets Awards Ceremony

event Guide recognition Alpha by Level

artprize Website recognition Alpha by Level

event Guide & Map

sponsor Listing at events

artprize sponsor seal Usage

PREMIER LEADERSHIP

$100,000+

LEADERSHIP$50,000 - $99,999

PREMIER BENEFACTOR

$25,000 - $49,999

BENEFACTOR

$15,000 - $24,999

PATRON

$5,000 - $14,999

CONTRIBUTOR

$1,500 - $4,999

FRIEND

$500 - $1,499

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2013

2014

2015 2016

2017

“If you love art and you don’t find [ArtPrize] a l itt le bit awesome, you’re lacking a soul.” - Tyler Green ArtInfo.com

ARTPRIZE 2013

SEPtEMBEr OctOBEr

NEXT FIVE YEARS OF ARTPRIZE

reGisTraTion DaYSEPTEMBER 14, 2013

Opening day at the ArtPrize HUB brims with excitement. Media floods the ArtPrize headquarters as lines of eager visitors sign up to vote.

openinG sponsor evenT On the eve of ArtPrize 2013, this exclusive event brings ArtPrize sponsors together to celebrate and share their role in the world’s largest art competition.

arTisT recepTion Thousands of artists from around the globe will enter ArtPrize 2013. They are stars of the ArtPrize event and bring with them the attention of the international art world. For one night they will gather at an epic party to toast each other and the collective body of work they have assembled.

speaKer series Leading members of the international art community will confront, expand, ignore and obliterate the traditional boundaries of the art world.

arTfan evenT The major individual contributors of ArtPrize gather to celebrate and connect.

shorT LisT annoUnceMenTSEPTEMBER 23, 2013 Twenty artist entries and five venues will enter the limelight as each of the category jurors reveal their top picks. This milestone event ignites the conversations that will define ArtPrize 2013.

Top Ten annoUnceMenTSEPTEMBER 29, 2013 Thousands will gather to hear which artist entries have earned enough public votes to make the Top Ten. The presenting sponsor will join ArtPrize founder, Rick DeVos, on stage as he reveals the public’s picks.

2013 arTpriZe aWarDsOCTOBER 4, 2013 The big night. The world will watch as a total of $560,000 is awarded at the fifth annual ArtPrize Awards.

Wrap parTY Venues and volunteers will once again host the world’s largest art competition… and we will once again celebrate their efforts.

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SEPtEMBEr

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SEPtEMBEr

24OctOBEr

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“What’s best about ArtPrize is that it positions contemporary art within the fabric of everyday life and reaches hundreds of thousands of people.” - Mark Stryker Detroit Free Press

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in 2012, ArtPrize connected sponsors to:

3044,09865,000+

14,267

1,517

42850% 14,169

$560,000

400,000+

10,000465,538

200,000,000

7,300,000

3 161media impressionssquare miles of

marketing opportunities

Grand Rapids Press cover stories

Twitter followers (up 40%)

in awards drawing worldwide attention

mentions online Facebook fans building social media presence

businesses, organizations and individual contributors.

non-resident visitors extending your brand’s

geographic reach

visitors venues total volunteer hours

entries from 44 states and 21 countries

page views on artprize.org

students participating in Education Days

votes

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T h I s I s YO U R c h A N c E TO M A K E ARTPRIZE YOUR OWN. cONTAcT ThE

ARTPRIZE dEVELOPMENT TEAM AT sPONsORs@ARTPRIZE.ORg OR

c A L L 6 1 6 - 2 1 4 -7 9 1 0 T O B E g I N .