Date post: | 13-May-2015 |
Category: |
Technology |
Upload: | mkinshella |
View: | 93 times |
Download: | 0 times |
Make PR more like I&RNW AIRS Conference
Matt Kinshella, 211infoOctober 7, 2010
Have you used PR to be helpful?
Four Pillars of PR to I&R
• Valuable• Human• Succinct• Front of Mind
What’s in the toolbox?
• A plan• Website• Email• Social Web
http://www.flickr.com/photos/loonatic/
What are your goals?
Plan
XWebsite
Website Tips
Tips for Emails
• Do you need an upgrade?– I like MailChimp.com
• Get Personal• Mix it up• Test, test, test
How many of you use the social web?
Social Web
http://www.flickr.com/photos/eschipul/
BethKanter.org
• Is it social?• Drives web traffic• Pulse of the community
morpurgo.nl
Video
• Build a history• Speak to your audience• Keep it short• Share
http://www.flickr.com/photos/mauritsonline/
Blogging• Great for your website traffic
•Imagine an audience member and write to them
•Write great headlines
•Web copy isn’t print
• Why do people “like” you?• Too popular to ignore• Open the curtains• Post when people are reading Facebook.
Lessons Learned
• Culture shift• Break out of learning silos• Reuse and recycle
Recap
• PR to I&R means…– Valuable– Human– Succinct – Front of Mind
• Expand the tool box– Make a plane with measureable goals– Dynamic Website– Short, personal and tested emails– Listen, listen, listen – then engage onthe social web