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Make Self Publishing Work For You

Date post: 11-Jan-2015
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Learn about what makes self published authors flounder and what you can do to make self publishing work to your benefit and how.
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Make Self Publishing Work For You
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Page 1: Make Self Publishing Work For You

MakeSelf Publishing Work For You

Page 2: Make Self Publishing Work For You

Are you happy with your self published book?

Professionally Edited?Designed well?

Available in retail stores and online stores?

Priced competitively? Marketed well?

Is it

Page 3: Make Self Publishing Work For You

Common Reasons for failure of self published books

Poor Design Unattractive coverGood covers attract readers and help in boosting sales. They also play a major role in marketing of the book. Several good books are ignored because of poor book covers that reek of unprofessionalism.

Amateurish layoutProfessional typesetting enhances the readability and aesthetic appeal of a book. Most self published authors design their own books which makes them look amateurish.

Lack Of Editing Lack of Evaluation Self published books are generally not evaluated or critiqued by senior and experienced editors.

Poor EditingThe manuscripts are published with little or no professional editing. Writing and Editing are very different skills; most self published authors don’t realize this.

No ProofreadingBefore sending the book to print, a final round of proofreading is a must. This practice is not followed by most self published authors.

Product Issues

Page 4: Make Self Publishing Work For You

Common Reasons for failure of self published books

Best sellers are priced aggressively.

Durjoy Dutta’s books (200+ pgs) are priced at Rs. 125 - Rs. 175

Chetan Bhagat’s books(250+ pgs )are priced at Rs. 140.

Amish Tripathi’s books are priced at Rs. 295 (400+ pgs) and Rs. 395 (600+ pgs)

Most self published books are priced very high which discourages prospective readers.

Print on Demand (POD) escalates print costs. Price Issues

Page 5: Make Self Publishing Work For You

Common Reasons for failure of self published books

Paperback Not Available on popular Ecommerce sitesA lot of self published books are not available on major online stores such as Flipkart, Amazon, Uread, Landmarkonthenet and Crossword.com

Delay in Availability on Ecommerce sitesDue to Print on Demand and in some cases imported editions, books are available to buyers on ecommerce sites after 20 days of placing the order.

Not Available at BookstoresIndian book market is still dominated by retail stores. However, most self publishing companies do not have the bandwidth to provide bookstore distribution to their authors.

EbookNot Available to 45% of the market Most self published authors limit their eBooks reach to Kindle. They miss out on reaching almost 45% of the market by not making the ebooks available on the Apple store, Google Books, Nook, Kobo and other sellers.

Availability Issues

Page 6: Make Self Publishing Work For You

Common Reasons for failure of self published books

Sales Ratio of 1000:1

For a new author, out of every 1000 people who know about the book, 1 person purchases it.

Lack of Reviews in MediaMost self published authors do not have the access to reviewers at media houses. Also most self publishing companies don’t provide such service.

Lack of Author branding through social media Most authors are on social media, however they are not aware of the best practices for using these platforms and creating an audience for themselves.

Lack of Book EventsMost self publishing companies do not help the authors in setting up and conducting book events, while a lot of traditionally published authors get enhanced credibility due to book launches and events at bookstores.

Limited Promotion

?DID

YOU

KNOW

Page 7: Make Self Publishing Work For You

Make Self Publishing Work For You

Editing Editors are assigned as per Genre and Complexity of work required.

Appropriate style guides such as Chicago Manual of Style and Oxford Style Guide are adopted as per the language usage of US English or UK English.

Our editors understand usage of Regional colloquialisms as well as of International English.

Multiple levels of editing as per requirement: Extensive editingBasic EditingProofreading

Design Customized cover designs as per the genre and theme of the book are created.

Inner pages are customized as per the theme of the cover.

Enhance the Book

Page 8: Make Self Publishing Work For You

Make Self Publishing Work For You

We print and warehouse copies of your book, thus making it available at a lower per-copy cost.

Our printing costs are:Less than

300 copies : Rs. 0.45 per page300 – 500 copies : Rs. 0.40 per page500 – 1000 copies : Rs. 0.35 per page

Competitive MRPWe do not set a minimum MRP of your book. You are free to price the book competitively.

Printing costs should be at the most 25% of the MRP of the book.

Price it Aggressively

Page 9: Make Self Publishing Work For You

Make Self Publishing Work For You

Ecommerce Distribution (India)All books published by us are available across popular ecommerce sites such as Flipkart, Amazon.in,Uread, Rediffbooks,HomeShop18 etc with the shortest possible delivery timeline.

Bookstore Distribution First and only service of Bookstore distribution to Self Published authors is exclusively available with BecomeShakespeare.com.

Ebook Distribution (Global)All books published by us are available as ebooks globally on popular sites such as Google Play, Amazon (kindle), Barnes & Nobles, Flipkart, Apple etc.

Widen Availability

Page 10: Make Self Publishing Work For You

Make Self Publishing Work For You

Consumer ReviewsGet your books to 20 relevant Book Bloggers for their review. Reach genuine readers via GoodReads. Enhance Consumer feedback on your book on the web.

Press Release:Use our professionally scripted press releases announcing the launch of your book, its key milestones and get it mentioned on websites of newspapers and magazines and prominent blogs.

Video trailerLet the video trailer of your book catch the reader’s attention. Specialist AV professionals create Book Trailers at most competitive costs.

Media ReviewsWith our Media Review pack, get access to Mainstream media. We enable the process of reaching leading newspapers and magazines, for book reviews, do the required follow ups, track the published book reviews and report the media mentions back to you.

Services to improve awareness about the book

Increase Awareness

Page 11: Make Self Publishing Work For You

Make Self Publishing Work For You

Author WebsiteAn author website is a unique platform to showcase books, to blog, to interact with readers/fans and to be accessible to the media and other publishers. We will help you create a professional looking website. The content for this website will need to be provided by the author.

Book Launch and Reading EventsOne of the best ways to announce the release of your title is by having a book launch or book reading event at a popular bookstore (that’s where your readers will be).

Author’s Social Media ManagementLet us manage your Social Media pages to ensure a growing audience, higher engagement with your readers with interesting content your audience and engage them with interesting content.

Services for Author’s Brand Building

Increase Awareness

Page 12: Make Self Publishing Work For You

Top 5 Reasons to Republish with us

Re-Price the book Competitively Fixed Author earnings @ 35% of MRP

360 degree Marketing from Media reviews, book launch events to social media management

Access to Crossword, Landmark, Oxford and other major bookstores

Faster delivery on ecommerce sites

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Page 13: Make Self Publishing Work For You

Our Publishing PackagesRoyalty on paperbacks - 35% of MRP

Royalty on ebooks - 30% of MRP

Love’s Labour Won(Essentials)

150 print copiesStandard Typesetting

Basic Cover Design Ebook Creation

Global Ebook distribution Google & Amazon Search inside Global ecommerce Distribution

Listing on Bibliographic databases ISBN & Barcode

Up to 100 pgs or 30000 words

Rs. 19950

Up to 200 pgs or 60000 words

Rs. 34950

Up to 300 pgs or 90000 words

Rs. 49950

300 Print copiesAll features of Many Good Things

Extensive EditingPremium Typesetting

Extensive Media Reviews Consumer Reviews & Goodreads Giveaways

Press Release Author Website

Video Trailer

Up to 300 pgsor 90000 words

Rs. 149950

Up to 100 pgsor 30000 words

Rs. 94950

Up to 200 pgs or 60000 words

Rs. 124950

World’s My Stage(Pro +)

Up to 300 pgsor 90000 words

Rs. 94950

Up to 100 pgsor 30000 words

Rs. 49950

Up to 200 pgsor 60000 words

Rs. 74950

300 Print copies All Features of Love’s Labour Won

Basic EditingProofreading

Customized Cover Design Advertising on Product Pages

Basic Media Reviews

Many Good Things(Pro)

Page 14: Make Self Publishing Work For You

Contact

AddressWordit Content Design & Editing Services Pvt Ltd,Newbridge Business Centre, C – 38 & 39, Parinee Crescenzo,G Block, Bandra Kurla Complex,Bandra East,

Mumbai–400 051

Write [email protected]

Contact No:+91 80 80 22 66 99


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