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Make The Public Work With You How to encourage user-created content
Bente Kalsnes - OrigoCommunication Advisor.
@bentekahttp://origo.no/bentekalsnes
Espen Systad - A-pressenHead of Social Media
@revesjefhttp://origo.no/espen
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ORIGO + A-PRESSEN FACILITATE THE TRANSITION …
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READER PARTICIPANT
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Transition READER PARTICIPANT
• Participants bring more people than readers (they´re spreading their contributions (comments, images, events, blogs, etc) to their network = more readers).
• Participant - closer relation then a reader (easy for the newsroom to get in touch with the participant, can build stronger relation than a random reader. But newsroom has to give something back to the participant – attention, space in print, take them seriously)
• Participants - more info for product development (we know more about what the registered user is interested in than the random reader)
• Think of all the news stories you will miss if you don’t know what your readers/participants are interested in and talking about!
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• The users publish texts, comments, pictures and events.
• All content is tagged with location.
• The users decide if the content is private or public.
• Public content can be extracted to other contexts e.g. our newspapers.
• We filter the content based on location and quality.
How Origo works
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JølsterSogn og fjordane
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Hello. I’m from Jølster.
I have a long story and a quick question.
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Skei i Jølster 375 inhabitants
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Løkagrova
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This is a natural wonder!
Let’s form a 15 person large committee and figure out what to do.
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The foundation of the Løkagrova committee
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The celebration of
The Løkagrova Man’s discovery
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225 of 375 inhabitants took part in the event
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Vatnet det rann, noko mot aust og noko mot vest, Ja, slik bar det laust.
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The replay of theLøkagrova man’s revelation
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The result: 2 front pages in Firda 16 printed pages
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Wooo - we are in the news !
Those people in Jølster alwaysthink they are something special.
But we from Fjærland are special too. Lets show them
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Ja. Let’s gather all tractors in Fjærland and lift round bales!
.. and let’s put people on the bales.
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The round bales of Fjærland.
Foto: Gaute Dvergsdal Bøyum
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Foto: Oddleiv Apneseth
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Foto: Gaute Dvergsdal Bøyum
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Foto: Gaute Dvergsdal Bøyum
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Foto: Oddleiv Apnesethfredag 1. oktober 2010
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A-pressen’s 50 newspapers have 470.000 subscribers
and 167.000 registered Origo-users
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..... and those 167.000 users produce 7-8 times more content
than our 2.800 employees do.
5.000 stories, pictures and comments digitally each week.
30 - 40.000 stories, pictures, comments and events weekly.
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The first years we used Origo to strengthen web editions.
Now we use Origo to also revitalize the print editions.
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A-pressen produces approx. 300.000 print pages of editorial content a year.
1 of 10 pages will carry content that originate from our Origo-readers.
Why?
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local news
family notices
greetings
local arenafor debate
local market-
place
The ingredients of the local newspaper.
Position challenged by social media
Position challenged by social media
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Stig: - I want to start a fund-raising to fill the public pool. Tomorrow my family will deliver 10 liters of water to the city council, and I challenge all other families to do the same.
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36 seconds to get in touch with Stig
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Make The Public Work With You:
How to encourage user-created content
CASE ORIGO.NO AND A-PRESSEN
Bente Kalsnes, @benteka - Origo
Espen systad, @revesjef - A-pressen
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