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Module 5 Make your headline more seductive
Module 5
Make your headline more seductive
headline opening
final paragraph
main body
1. A specific benefit
Something your ideal reader desperately wants to
achieve or avoid
1. A specific benefit
– Avoid colleagues staring at him blankly
– Get colleagues to understand financial results
– Get promotion
2. A how-to headline
How to Use Graphics to Communicate Financial Results
3. Play with templates
4. Add power words
The danger of headline templates
The Secret to Creating Simple Visuals for Your Blog
X
The danger of headline templates
What Bill Waterman Can Teach Us About Visual Communication
X
The danger of headline templates
The Tin Tin Guide to Composing Complex Scenes
X
Your headline checklist
You have a specific benefit your ideal reader desperately wants
You deliver that benefit in your post
You include a sensory or emotional word to attract attention
Copyright © 2014 Henneke Duistermaat
