Make Your Kickstarter Crowdfunding Campaign Insanely Successful

Marty KoenigCEO of CxO To Go and CrowdfundEnergy

mkoenig@cxotogo.com303-995-4523

DO WHAT YOU LOVE .. WE’LL DO THE REST

Agenda

• Who is Marty?

• Expectations & Benefits

• Stats

• How NOT to do a Crowdfunding Campaign

• The PPLE MethodTM

• Q&A

How You Will Benefit

• Learn about free resources and tools to help set your campaign apart from the rest

• Use the PPLE method• Discover pitfalls to avoid• Get the “Ultimate Kickstarter &

Crowdfunding Campaign Kit.” Free + Bonuses

• Create a multi-touch, cross-platform campaign

• Not a pitch, just an opportunity to learn

Me

Stats

• 21% raise not a single penny

• 90% of the 30%-ers meet or exceed goal

• Campaigns That Take These Six Actions Raise 8 Times More Money Than Campaigns That Don’t

How NOT to do Crowdfunding

• Kickstarter and Crowdfunding No-No’s

• Post and Hope – Craigslist

• The Nike Approach

• US and UK Only

• Prohibited Projects

• Set It and Forget It

• Don’t Plan and Prepare and Engage Your Tribe

Prohibited on Kickstarter

• Alcohol (prohibited as a reward)• Automotive products• Baby products• Bath and beauty products• Contests (entry fees, prize money, within your

project to encourage support, etc)• Cosmetics• Coupons, discounts, and cash-value gift cards• Drugs, drug-like substances, drug

paraphernalia, tobacco, etc• Electronic surveillance equipment• Energy drinks• Exercise and fitness products• Eyewear (sunglasses, prescription glasses, etc)• Financial incentives (ownership, share of

profits, repayment/loans, etc)• Firearms, weapons, and knives• Health and personal care products

• Heating and cooling products

• Home improvement products

• Infomercial or As-Seen-on-TV type products

• Medical and safety-related products

• Multilevel marketing and pyramid programs

• Nutritional supplements

• Offensive material (hate speech, inappropriate content, etc)

• Pet supplies

• Pornographic material

• Projects endorsing or opposing a political candidate

• Projects promoting or glorifying acts of violence

• Projects using Kickstarter simply to sell existing inventory

• Raffles, lotteries, and sweepstakes

• Real estate

• Rewards in bulk quantities (more than ten of an item)

• Rewards not directly produced by the project or its creator (no offering things from the garage, repackaged existing products, weekends at the resort, etc)

• Self-help books, DVDs, CDs, etc

Unsuccessful Live Campaigns

• http://www.indiegogo.com/endymio

– My Review In Process

• http://www.indiegogo.com/letusfinishCastillodreamhome

– My Review - Download

PLAN– Kickstarter Candidate?

– Tribe/Social Following

– Competitive Research

– Target Audience

– Lay out Timeframe

– Frame up Rewards

– Financial Plan

– Build Your Story

– Back Some Projects

PREPARE– Messaging– Keyword Search– Use Cases– Complete Story– Review Other Campaigns– Reach Out– Design Rewards– ID Fans and Evangelists– Script/Shoot Video– Landing Page/Countdown– Build Buzz– Prepare Social Media– Press Releases

LAUNCH– Open the Floodgates

– Tribe/Social Following

– Email Campaign

– FB, Twitter, LI

– Leverage Networks

– Blogger Sharing

– Local Guerilla Mktg

ENGAGE– Relentless

Communications

– Updates on/offline

– Promote, Promote

– Focus on Tribe/Social Following

– Ongoing Email Campaign

– FB, Twitter, LI

– Status Updates

– Mid-Campaign Wild Card

Free Resources

• YouTube• Blog Sites• Celebrity Bloggers• Facebook• Relationships• Social Media• Your Financial Plan• Your Marketing Plan• Your Discipline and Persistence• Books, Tools, Examples, Other Campaigns

Successful Campaigns

http://www.kickstarter.com/discover/most-funded

What Projects to Fund

Special Offers

1. Free BookInside the book: Bonuses: - 2. Kickstarter Score &

3. Huge List of Crowdfunding Siteshttp://money.cxotogo.com/crowdfundingbookspecialoffer

4. This presentation – same site

5. A Real Crowdfunding Review Examplehttp://money.cxotogo.com/crowdfundingbookspecialoffer

Q&A

More Help?

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