Tania Chammahttp://ecommerce.oxatis.comhttp://en.marcschillaci.com/
Make Your Website Work for You!
Diapo classique Who are you trying to convince?
- Existing customers
- Prospects- Professionals
Don’t forget to aim for your target
Illustration by LarryLens
How are you trying to convince them?
- Offline- Content / Organic SEO- Keyword Campaigns- Price Comparison Services
Content is King
- Write rich descriptions- Think keywords- Use quality images
Your site is your best and only salesman!
Content is King
- Write rich descriptions- Think keywords- Use quality images
Your site is your best and only salesman!
Get people in the door...
And quick!
-Blog- Social networks- Keyword campaigns- Price comparison services
Illustration by Marijnvb
Who are you getting through to?- Put your conversion
funnel to work for you
Illustration by photosyn
- How many people
come to your shop?
- How many make it
to the shopping cart?
- How many buy?
- If they don’t buy, where do they drop out?
Work the Conversion Funnel
Illustration by pdplay
Where are they coming from?-Track customer origins
Why?- ROI.....
Diapo classique
Analyze your ROI and RFM
Analyze your ROI
- Analyze- Optimize campaigns
(keywords, news- letters, banners, etc.)- Weed out the bad- Invest in the good
Optimize your site and your
strategy
loyalty Develop LoyaltyCommunicate with your customers!
Convince them to come back!
- Newsletters- Special offers- Guest book / Testimonials- Blog- Social networks - New products
Illustration by vjeran2001
Tania ChammaOxatis UK Country Manager
Site: http://ecommerce.oxatis.comBlog: http://en.marcschillaci.com
Facebook: www.facebook/oxatis.ukTwitter: @OxatisUK
Any Questions?