Makeda Barr-Brown & Samra Hrustemovic17 years oldSport and Medical Sciences AcademyHartford, CT

Problem One in five students in

Connecticut do not complete high school

Parents may not be able to transport their children to and from a tutoring facility

Solution Tutoring sessions are

held at the students’ homes or at a local library nearby

Affordable one-on-one sessions

Mission and Social Impact Tenacious Tutors

plans to help students thrive in school so that school becomes more than a requirement, but also an enjoyment

Tenacious Tutors helps educate the upcoming generation

What do we offer? Individualized tutoring

Helps students who are struggling in school

Travel to students or go to local library

Charge by hourly session Convenient for any

schedule Students can be tutored

in any subject they want

Business ModelDescription of Expenses

Variable Material Expenses

Total: $0.00

Item $

Fixed Expenses

Total: $2,701.76

Item $

Rent $30.00

Utilities $33.26

Insurance $37.50

Depreciation $66.00

Advertising $5.00

Salary $2,500.00

Website $30.00

Economics of One UnitSelling Price $175.00 Cost of var. materials exp. $0.00 Cost of labor $34.80 Other variable costs $2.44Total COGS/ COSS $37.24

Contribution Margin $137.76

Definition of One Unit

Two Hours of Tutoring Twice a Week

Monthly Break Even Units$2,701.76

= 19.6 ≈20 units of two hours,

twice a week$137.76

Market Analysis

Description of Target Consumer

Demographics Geographics

- Parents of children ages 11-18- Upper middle to upper income levels

- Hartford County, CT(ten towns only)

Psychographics Buying Patterns

- Parents who want their children to get help in school

- Willing to spend money on a tutoring service throughout the year

Total Households

Target Market Population

350,000

Market Size

(based onsurvey)

Target Market Size

Market Statistics

Industry Name:

Education and Training Services

Annual Industry Sales: $47 Billion

133,000

1,300

Marketing and Sales Strategic Social Media Plan Word of Mouth Business Cards Personal Relationships Through schools Reach Out to Mommy Blogs

CompetitionTenacious Tutors

Sylvan Learning Center

Tutoring Center of Wilton, CT

Pricing Affordable; $175/4 hours

Expensive; $232/4 hours

Expensive; $200/4 hours

Location More accessible; drive to location

Various locations around CT

Wilton, CT; far for some customers

Customer Service

Personable Corporate Corporate

Your Competitive Advantages

1. Tenacious Tutors is extremely affordable; we charge $175 for a total of four hours of tutoring.2. We also drive to the location of tutoring, making it more accessible. 3. Tenacious Tutors offers a more personable, individualized experience.

Qualifications National Honor Society members AP and honors students Both of us have 4 years of tutoring

experience with students 11-18 We are both licensed drivers Top 5% of class Bilingual

Sales Projections

Jan

Feb

Mar Ap

rMay

June Ju

lyAu

gSe

pt OctNov Dec

0

10

20

30

40

50

Units Sold

Units Sold

Total Units380

Gross Revenue$66,200

Net Profit$16,938

Start-up FundsItem Why Needed Cost

Advertisement To network and get clients $100.00DBA To own a business $10.00Home Office Where we make appointments $30.00Car To transport to and from sessions Already ownedCell Phone To communicate with clients Already ownedComputer Business records Already ownedWebsite Inform our customers $30.00Office Supplies Paperwork $30.00

Total Startup Expenditures $200.00

Emergency Fund $300.00Reserve for Fixed Expenses $8,100.00

Total Startup Investment $8,600.00

ROI: Return on Investment$16,938.05 = 197% ≈ $1.97$8,600.00

ROS: Return on Sales$16,938.05 = 25% ≈ $.25$66,500.00

Future Plans and Philanthropy Add one more tutor

after the first year Expand to more

areas after the second year

Purchase cars customized with our logo the third year

Bachelor’s degree in Education

We plan to donate 10% of our net profit to the Andre Agassi Foundation for Education

“Empowering students one subject at a time”

Thank you for your consideration of

Tenacious Tutors(website coming soon)