Date post: | 19-Jun-2015 |
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MAKERBLE-AS-A-FEATUREMATT KEPPLE, CEOKATE GAULT, DIRECTOR OF BRAND STRATEGY
Charity has always been about: how much money you give Makerble makes it about:how much change you make
Makerble is a premium feature for brands to offer customers in order to increase retention, upgrades and acquisition
Transparent donations will revolutionise the charity industry£665million is the extra amount donors would give to charity each year
if they knew where their donations went. With Makerble, they can.
Source: New Philanthropy Capital Money For Good report, UK Giving Green Paper
If charity donations were transparent:•4.5million existing donors would give £665million extra per year•5million non-donors would start giving
£665million is the annual income of half the UK’s charities (80,000 as registered with the Charity Commission)
Makerble packages charitable work using our proprietary Help-Make-Change interface.
HELP = the needs that a project addressesMAKE = the items in the project’s budget CHANGE = itemised impact of the project
Allowing everyone to curate their positive impact on the worldMonthly subscription | One-off donations | Lifestyle apps
With a Makerble monthly subscription, you effortlessly create the change you wish to see in the world. Makerble finds projects matching your interests and moves your money around each month to fund them;
all the while itemising, visualising and sharing the impact those projects make on the ground.
Our platform is available for companies wishing to increase conversions, retention and upgrades by offering
Makerble as a premium feature to their customers
You can embed Makerble as a tab within the My Account area of your brand’s website
You can offer Makerble as a free service or you can make it exclusively available to your premium customers. You can optionally add credit to your customers’ accounts.
Example taken from Barclays Online Banking
From within your brand’s website, your customers can find, fund and follow the change they wish to see in the world, powered by Makerble
Gift Aid is added to the donations of UK tax payers, meaning the charities receive an additional 25% on top of the donation from HMRC. Out of this additional amount
Makerble deducts its 4% transaction transparency service fee.
Example taken from Barclays Online Banking
Technically Makerble exists as a frame within your website to make the installation process straightforward
Your customers enjoy a seamless user experience and you avoid a complicated technical integration
Example taken from Barclays Online Banking
Summary of Benefits• Improve retention of your existing customers
• Incentivise existing customers to upgrade
• Sway potential customers to choose your product over the competition
• Boost your ethical standing in the eyes of customers and employees
Makerble-as-a-Feature
CEO: Matt Kepple-Product oversight-Team management and recruitment-Leading investment raising-Serial innovator in behaviour change for social good; background in Marketing, insight, live charity crowd-funding events, social enterprise
Lead Developer: Sebastien Bourdu-Managing developers-Site architecture-Founded leeftr.com, comemo.org-Sandbox Fellow as is Matt Kepple
Growth Hacker: Liam Reynolds-Site Optimisation-A/B testing-Former Data Planning Partner at Engine Group servicing T-Mobile and other clients
Lead Designer: Theo Louca-Branding, look & feel, wireframes, user journeys, designs-CEO of Rawww-Led design for previous Matt Kepple ventures
Director of Social Progress: Annabel Dickson- Managing relations with charities, foundations and high-net-worth donors- PR and policy-shaping in impact & funding debates- Service- Co-founded YTFN.org with Matt Kepple- Solo world tour evaluating charities- Built 10:10’s fundraising department
Director of Partnerships: Kate Gault-Managing marketing and corporate clients-Advertising background: Account Director handling Walkers, Financial Times, The Stroke Association; and client-side Marketing Manager at ITV for Drama-Developed prototype for GraduateFlatmates.com with Matt Kepple
Commercial Director: Ahmed Al-aagam-Revenue, pricing, contracts, budgeting-Charity trustee, public service consultancy CEO-Management experience in fashion label, music, festivals, youth arts-Co-founded Commission for Youth Social Enterprise with Matt Kepple
Who We Are•Founder & CEO Matt Kepple has built a team from his co-founders on previous ventures such as the pop-up charity crowd-funding venture www.YTFN.org•Makerble is backed by UnLtd and has won awards from The RSA and Deloitte.
For enquiries, contact Kate Gault: [email protected] forward to see how Makerble works in 3 easy steps
1. HELP: Makerble finds regularly updated charity projects for you to automatically fund each month based on your interests and social
media profile
Continue
2. MAKE: You decide the monthly amount you want to be spending on making change. Makerble splits that amount among your projects.
Makerble prices donations to lifestyle items e.g. ‘give a round of drinks a month’ instead of ‘give £20/month’
3. CHANGE: Makerble visualises the change you’ve made across your charity projects. It’s itemised on your Change Timeline and Profile.
You can receive a personalised monthly email newsletter and Change notifications via the Makerble Mobile app
Your Change highlights can be automatically shared with your friends on Facebook, Twitter, LinkedIn
Makerble does not publish how much you have given, only the Change you have made
has provided nursery places
to 3 orphans in Romania. You can help Ahmed make even more change!
Charity has traditionally always been about how much money you give, with Makerble it’s now about how much Change you make
Thank You
Matt KeppleCEO & FounderSandbox and RSA Fellow. Former Social Enterprise Ambassador appointed by the Cabinet Office, Top 100 Global Young Social [email protected] | Mob: 07950 421 815
Kate GaultDirector of Brand and PartnershipsExtensive advertising and client-side experience working with major brands, charities and government [email protected]
We are a social enterprise based in Shepherds Bush, London.We are winners of UnLtd’s Big Venture Challenge, Deloitte’s Nexters Award and RSA Catalyst.