101
The only important thing about design is how it relates to people. -Victor Papanek
| Date post: | 16-Mar-2016 |
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| Upload: | lauren-cales |
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The only important thing about design is how
it relates to people.
-Victor Papanek
DESIGN IS ALL AROUND US.
BUT DOES EVERYONE SEE THAT?
What if people were able to
recognize the great design
around them?
DESIGNNEEDS
PEOPLE
PEOPLENEED
DESIGN ~ =
THROUGH PROMOTION OF DESIGN LITERACY
WE CAN PROMOTE AN
UNDERSTANDING OF DESIGN.
Campaigns are born from a need
for change.
They create an atmosphere for
introduction, dialogue and excitement.
OUR TASK
Create a campaign which engages people of all ages and walks of life to interact with design,
and share their thoughts and ideas.
defineplan
defineplan
our task
our solution
define
plan
define
plan
WHO IS OUR AUDIENCE?
white collar
blue collar
young families
students
OUR NAME
BUT WHY?
make sense.
make sense?
makes sense!
.?!
OURWORDMARK
makesense
Typeface: DinPro Medium + Bold Color Palette:
makesense
OURCAMPAIGN
WE NEED TO MEET OUR AUDIENCE.
the makesense cam
paign
events
zines
connection website[ initial ]
the makesense cam
paign
events
zines
connection website[ initial ] 1 . 2 . 3 . 4 . 5
interviews
headspinner
games tent
live screen printing
information board
EVENT “FLOOR PLAN”
OUR EVENTACTIVITIES
eventsgifts
head-spinner video
games apparel
eventsgifts
head-spinner video
games apparel
engage
interact
share
gifts head-spinner
video games
apparel
events
engage
interact
share
we needed a concept that combined fun human interaction and critical thinking.
Broad topics emphasize the importance of thinking about design within our society.
These recognizable icons transformed complex
issues into engaging topics.
Clothing changes with its environment to generate
curiousty and investigation.
It sparked curiosity, resulting in human interaction and
personal awareness of design.
gifts head-spinner
video games
apparel
events
engage
interact
share
Interview
OUR QUESTIONS:
?HOW DOES DESIGN HELP YOU?
?HOW DID YOU USE DESIGN TODAY?
?WHAT DID YOU DESIGN TODAY?
?WHAT DOES DESIGN MEAN
TO YOU?
share responses
gifts head-spinner
video games
apparel
events
engage
interact
share
gifts head-spinner
video games
apparel
events
engage
interact
share
the makesense cam
paign
events
zines
connection website[ initial ]
engage
interact
share
the makesense cam
paign
events
zines
connection website[ initial ]
engage
interact
share
THE FUTURE
makesense+
L EARN U NDERSTANDM AKE A DVANCE
Innovation makes things better.
And human-centered design is at the root
of innovation.
HUMAN-CENTERED DESIGN
= UNDERSTANDING
FORMINGEVALUATING
LUMA’s goals of driving innovation fit nicely
with makesense.
If LUMA reinforces theneed to rethink the professional design process, then makesense
addresses the need to thinkabout design on a personal level.
Through the website we willengage a larger audience.
Viewers will be able to sharetheir makesense experience.
OUR FIRST EVENT
discover new ways makesense is reaching out
share your thoughts
