Press release – MakeUp inSaoPaulo –December 2015, 2nd MAKEUP IN SAOPAULO… ONLY 6 DAYS LEFT Everything is ready ! The best of the World’s leading suppliers of the make-up industry will be there in 6 days to welcome the approximately 940 visitors already pre-registered. This new 2015 edition will be a great success ! Not only through the quality and diversity of the Suppliers but also through the influence of the visitors’ demands coming from all over the World. The large increases. In a sector that is in good shape. A few days from the opening, here is the complete list of the exhibitors and the main events that will highlight these fourty eight hours. EXHIBITORS Abihpec Adhespack Arcade Latam Baralan Beautystreams Cent Degres Cosfibel Cosmogen Chromavis
Everything is ready ! The best of the World’s leading suppliers of the make-up industry will be there in 6 days to welcome the approximately 940 visitors already pre-registered. This new 2015 edition will be a great success ! Not only through the quality and diversity of the Suppliers but also through the influence of the visitors’ demands coming from all over the World. The large increases. In a sector that is in good shape. A few days from the opening, here is the complete list of the exhibitors and the main events that will highlight these fourty eight hours. EXHIBITORS Abihpec Adhespack Arcade Latam Baralan Beautystreams Cent Degres Cosfibel Cosmogen Chromavis
Efa Packaging Faber Castell Cosmetics Fiabila Geka Information & Inspiration Intercos Poychromatic / Keystone Qualipac / Ipel Schwan Cosmetics Simp Sleever International Strand Cosmetics Topline Products Weckerle Cosmetics ANIMATIONS: Nail bar During 2 days, the visitors’ could have their nails done. Come and experience the new colors and textures of nail polish offered by the Brazilian brand Phebo Maquiagem. The professional manucurists will offer you the best color for your nails. The IT Products In the entrance hall of the event, the Innovation Tree Products will present the most innovative products – selected by the Committee of expert of the IT Products – among the twenty innovations introduced by the following companies: Adhespack, Baralan, Chromavis, Cosfibel, Cosmogen, Faber-Castell Cosmetics, Intercos, Polychromatic, Sleever International and Strand Cosmetics. The Innovation Tree Products will also direct visitors to the exhibitors' stands, where they will be able to test each of the products displayed on the IT Products. To better spot them, an IT Products label will appear both on the stand of the exhibitors concerned and on the floor plan.
13:30pm - 14:15pm: Beauty Trends: What up for next spring/summer 2017? Conference by: Iza Dezon, Business Development Manager Brazil, Peclers Paris. 14:30pm - 15:00pm: Beauty Trends: What is next from Asia? Conference by: Florence Bernardin, Information & Inspiration 15:15pm - 16:15pm: Foundation, the “Extra-liquid” revolution! Round table moderated by Charles-Emmanuel Gounod, Beautyworld Connexions and Dr. Luisa Oliva, R&D Consultant With the participation of: Clara Roux, Innovation Project Manager, Strand Cosmetics Europe; Angelica Bekanich, VP Commercial Operations, Intercos America; Nicolas Wierdack, Country Manager, Chromavis; Charles-Emmanuel Gounod, CEO & Founder, Beautyworld Connexions; Dr. Luisa Oliva, R&D consultant. Foundation, the « extra liquid » revolution... C'est sans doute l'un des faits majeurs de ces toutes dernières années ; Le développement des formules de fonds de teint super liquides qui sont très légères et néanmoins couvrantes par rapport aux fonds de teints traditionnels (poudres compactes, émulsions classiques, produits cuits du type « Terracotta »). Une véritable révolution qui se répercute bien évidemment sur le packaging et les applicateurs. Tendance durable ou éphémère ? It is no doubts one of the key elements of these past few years; The development of extra liquid foundation formulations which are very light yet covering vs. traditional foundations (pressed powders, regular emulsions and « cooked products » like « Terracotta »). It is a real revolution with obvious impacts on the packaging and the applicators. Is it a sustainable trend or just a fad? 16:30pm - 16:50pm: Nail polish: What’s up in Brazil? Conference by: Alexandre Miasnik, General Manager, Fiabila
17:00pm - 17:30pm: What's Next in Nails: Forecast of Upcoming Key Trends? Conference by: Michael Nolte, Beautystreams Beautystreams, the leading trend source for the beauty and packaging industries, identifies future trends in storytelling, colors, textures, applications, and packaging inspiration for marketing and product development teams for the nail sector. Discover upcoming concepts translated into original looks though photography taken in Beautystreams’ Paris studios. 17:30pm - 18:00pm: Nail polish trends and market update Conference by: Tracey Leacock, President, Polychromatic - Keystone Research Nail Polish challenges and market strategy challenges. - 18:15pm - 19:00pm: Make up for men without labels Round table moderated by: Gustavo Boaventura, Editor of the site Cosmética em Foco. Gustavo Boaventura is the Editor of the site Cosmética em Foco. He is MSc. in Communication with focus on the male consumption of cosmetics. He’s been working on the research & development of new products for Hair Care and currently holds a position of Senior Researcher at the Brazilian salon chain Beleza Natural, focused exclusively on curly hair types.
With the participation of: Dra. Isabel Martinez, Dermatologist, Clínica Martinez; Douglas Guerra de Albuquerque Cabral, Make-Up Artist, T.Blogs/Farmaervas; Priscilla Rezende, Pharmacist
09[12]2015
13:30pm – 14:00pm: TECHNO & SCIENCE IMMERSION: 1 macro trend to welcome 2020 How 3 large major scientific developments will impact our behavior and the perception of our body? Emerging expressions in terms of consumption, culture, fashion, beauty and design illustrate these changes. Conference by: Blanca Liane, CARLIN 14:00pm – 14:45pm:
Samples; everything is possible! Conferences by: Thais Cunha, Arcade; Daniel Almeida, Executive Director, ADHESPACK Ind. E Com. LTDA 5:00pm – 15:45pm: Connected Beauty and Uber-ization of Beauty: Inspiration from France and USA – New models and new experiences in Beauty. Conference by Leila Rochet-Podvin, Cosmetics Inspiration & Creation
16:00pm – 17:15pm: Mascaras & Lipsticks innovations; which formulas, which applicators? Round table moderated by: Charles-Emmanuel Gounod, Beautyworld Connexions and Dr. Luisa Oliva, R&D Consultant With the participation of: Mylène Meunier, Deputy Manager Sales & Marketing, Cosmogen; Karina Santos, Sales Manager LatAM, Faber Castell; Amaury de Menthière, CEO, Geka; Marina Berthold, Schwan Cosmetics Eric de Bardonnèche, Commercial and Development Manager, SIMP; Marina Berthold , Schwan Cosmetics; Vincent Groccia, Chief Operating Officer, Topline Products Company Inc.; Thomas Weckerle, CEO, Weckerle 17:30pm – 18:00pm: ABIHPEC; its role, its services to support the Beauty industry With the participation of: Daniel Oliveira, Business Intelligence Manager, ABIHPEC What ABIHPEC is offering to support Brazilian companies in their international development. 18:00pm – 18:45pm: Brazilian brands; Expectations and opportunities Round table moderated by: Vincent Gallon, Brazil Beauty News With the participation of: Nazish Munchenbach, Sales & Marketing Director, Granado; Mirele Martinez, Brand Manager, Make B, Grupo Boticario; Maria Paula Fonseca, Global Unit Director make-up and skin-care, Natura, Murilo Regiani, Vult.
Granado Lounge Grupo Granado will be setting up a space for relaxation, with the Phebo nail bar and Makeup room. Visitors can enjoy the peaceful atmosphere of the stand while they try on the Strengthening Nail Polishes and learn about the launching of new makeup products.
MakeUp demos MakeUp in Sao Paulo will invite students of 3 Brazilian make-up schools, ateliê de Maquiagem, SENAC Tatuapé & Studio JMakeup to express and demonstrate their talent through make-up demonstrations. To stimulate their creativity and foster the challenge between the different schools, students accompanied by their models will create a special makeup show inspired by the great beauty, diversity of culture, radiant colors, fauna & flora reflecting the cultural wealth of Brasil. This animation will be coordinated by Mily Serebrenik, make-up artist and faithful friend of MakeUp in ...™ shows. All the make-up work will be done with products from several brands including some from the exhibitors. We invite everyone to watch all day long the art of preparation, the backstage of the MakeUParade which will end the MakeUp demos at the end of each day in the aisles of the exhibition. To complete the MakeUParade, we will also have a beauty-photography-studio set up to shoot all make-up work done for 2 days.
