Making Banking Fun

• Average savings at retirement $130,000, • Household debt at record levels: 18 months of annual income• Australians owe a $48.9 billion in credit card debt

All of this depends on a business model shift

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Bank definition of success

Customer definition of success

• Where do you place success?• Where do your KPIs see success?• Where do your team’s KPI’s see success?

Customer Centric – Liquidity Focussed

Product Centric – NII Focussed

Human Behaviour – Building Experiences to get people to Do

3 bi

llion

hour

s

$ 30

billi

on

Solution• If ya can’t beat ‘em ..• Pinch their ideas• Make it Fun• Make it Social

• A fun interface that is unconstrained by core banking functional constraints

• Is educational and can be used to develop financial literacy and financial wellness

• Is tangibly rewarding – to customers and their communities, however you and they wish to define these

• Is engaging and remains so by constantly evolving

• Differentiated to customer segments however you define these

• Targeted at growing acquisition and retention

• Moroku Delivers:

2016Gamification Inductee

You’re authorised to suggest making apps

FUN to USE