CostaProyecto Impacto III

Professor: Francisco Astorga

Amelia Carolina Jaquez GonzálezOrlando Bustamante PérezMarisol Hernández Ibarra

Ma. Lourdes Verdugo InzunzaNinfa Leticia Gaxiola GodoyIndra Sarahí Núñez Sánchez

Rica

Fast Facts• Monetary Unit:Colón.• Major Industries: Food processing, textiles, clothing, construction materials.• Primary Trading Partners: United States, the Netherlands, Guatemala, Japan, Mexico and Brazil

Fast Facts• Key Exports:Manufactured products, coffee, bananas, textiles and sugar.

• Key Imports: Raw materials, consumer goods, capital equipment and petroleum.

Fast FactsMajor Cities:• San José (Capital)• Alajuela• Cartago

Ethnic Groups:• Caucasian- Spanish/Indian

mix: 95 %• Black: 3%• Indian: 1%• Chinese: 1%

Fast FactsPrimary religions:• Roman Catholic: 77%• Evangelical Protestant, other

protestant and Jenovah’s Witness: 13%

Language• Spanish official language• English is used in the

bigger cities and by businesspeople.

Evangelical Protes-tant, Other protes-tant and Jenovah's Witness

Roman Catholic

Reducing Communication Noise

Greatings• Common greetings:-Buenos días (Good morning)-Buenas tardes (Good afernoon)-Buenas noches (Good evening)

• Men shake hands (To everyone in the group)• Women usually give a light kiss on the cheek• Called as “ticos” by other Central Americans (even

by themselves) is because they use it as a suffix.

• Typical titles: Señor, Señora and Señorita• Don and Doña followed by the first name are used for respect

and authority• First name are used among friends, coworkers and subordinates

Greatings

Bring plenty of business cards, printed in both Spanish and English

People stand very close to each other

when talking

ConversationThey love to talk about their beautiful country:• Rainforests• Volcanoes• Nature preserves

Ecoturism is very

popular

Football is the most popular sport

Television programs and movies from the US are

popular

Eye contact and also they usetheir hands a lot when they talk

Sensitivies

Ticos avoid confrontation where possible

Key Negotiationg Pointers

Be punctual even though your counterpart may be arrive later

Key Negotiationg PointersMake prior appointments and reconfirm before arrival

Be gracious and courteous

Day-to-day pointers

• Be well prepared and organized.

• Know your counterpart before the approach.

• Show respect

• Be patient• Don’t mistake graciousness• Contact is very important• Have the information bilingual

Day-to-day pointers

• Business Entertainment Guidelines – Socialize

– Business entertainment in restaurants.

– Send a thank you note

– Expect a lot of gift given

Day-to-day pointers

• Table manners and food– Casado (rice, beans, eggs, meat, and

plantain) is a typical lunchtime meal.

– Coffee is enjoy by ticos of all ages.

– A 10 percent tip is usually included in the bill.

Day-to-day pointers

Gender Issues

• International businesswomen can expect better treatment than in the rest of Latin America.

• Most women have not traditionally worked outside the home.

• Women maintain their own identity in legal and business matters.

Gender issues

Important Things

• Has a policy of nonintervention in the affair of foreing goverments.

• Has one of the best medical and education system in Latin America.

• Ecoturism – Costa Rica`s protected areas.

Important things

Mexican Enterprises in Costa Rica

Videos• http://

www.youtube.com/watch?v=4JsMfpkAJBw• http://

www.youtube.com/watch?v=S1t_oniGVpo• http://

www.youtube.com/watch?v=8r41szn_qc4

Resources

Acuff, Frank L. How to Negotiate Anything with Anyone Anywhere around the World. New York: American Management Association, 1993. Print.