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Marketing Festival Business Connections Inspiring Case Studies Graduates Star Awards Personal Networks Mentoring Programme Inspiring Speakers Website Professional Development Social Events Inspiring Minds Exclusive Dinners Digital Resources Making Connections Annual Review 2014
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Page 1: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

Marketing Festival

Business Connections

Inspiring Case Studies

Graduates

Star Awards

Personal Networks

Mentoring Programme

InspiringSpeakers

Website

Professional Development

Social Events

Inspiring Minds

Exclusive Dinners

Digital Resources

Making ConnectionsAnnual Review 2014

Page 2: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

Chairman’s Message 2014 has been another successful year for The Marketing Society Scotland with an ever increasing number of members to ever improving membership satisfaction ratings.

With the development of our global membership strategy we are also building connections and sharing ideas across the world. This year we created Pioneering Spirit Award events in Dubai, Mumbai, Cannes and Lima.

The flagship events in Scotland go from strength to strength from a record number of entries then attendance at the Star Awards to another full house St Andrew’s Day Dinner at the Balmoral Hotel.

New events for this year included Digital Day at the Skyscanner offices where another sell out audience enjoyed a wide range of presentations from some inspiring speakers.

I would like to thank The Marketing Society Scotland Council for their support and to The Marketing Society management team as well as Lux Events for their energy and commitment.

I would also like to thank our many sponsors and supporters without whom we could not deliver such a comprehensive programme of events.

Chris Pitt Head of Marketing HSBC Chair of The Marketing Society Scotland

Director’s Report The key objectives of The Marketing Society in Scotland are to increase our membership and ensure they are engaged and satisfied. I am pleased to report we continue to make good progress in all three areas.

By creating a clear structure to our Inspiring Minds events across the year with a great range of speakers giving a variety of perspectives we are delivering a very cost effective development programme.

The Star Awards remain our most important activity and requires year round planning – from entry promotion, the judging process then the management of our biggest event of the year.

Our members are our greatest ambassadors and we rely on them to promote membership with their colleagues and contacts. We have a year round MGM promotion with a range of incentives available when new members are successfully introduced.

Once members join up, and the next challenge is to ensure they join in – from event attendance and award entry or judging to getting involved with the MSS Council or some of our planning groups.

If you have anything you would like to contribute to The Marketing Society in Scotland please contact me at [email protected]

Thank you for your support

Graeme Atha Director, The Marketing Society

The Marketing Society Scotland Annual Review 2014 01

Benny Higgins, CEO of Tesco Bank delivers the Ogilvy Lecture

Christmas Drinks at Drygate Brewery

Referendum Marketing Question Time Chaired by Gerry O’Donnell, Edrington

Chris Pitt, Chair of The Marketing Society Scotland

Page 3: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

New Members in 2014 The Marketing Society is the leading global network of marketing professionals with over 2,600 members across the world.

In Scotland we have close to 400 members, 27 Corporate Members and 10 University Partnerships.

Membership Review

Katy Air Atlas

Kirsty Atkinson Wire Media

Fiona Badger Hudson

Lisa Baruffati STV

Kirsteen Beeston The Edrington Group

Lucy Bell Prince's Trust

Sarah Bell Maxxium UK Ltd

Shona Black University of Edinburgh Business School

Toni Blackhurst Scottish Rugby Union

John Booth Scottish Government

Fiona Booth Carat Edinburgh

Espen Brunborg Primate

Jean Burke Historic Scotland

Natalie Buxton Weber Shandwick

Charlotte Chapman Velux

Sharon Clark DC Thomson

Jim Coates Velux

Mike Courtney Carat Edinburgh

Godelieve Crawford Tesco Bank

Laura Cummings First ScotRail

Janice Cutting Sainsbury’s Bank

Zoë Davidson McKinlay Kidd

Ruth Davidson Tesco Bank

Natalie Davidson Oystercatchers

Scott Dickson Highland Spring Limited

Olivia Doherty Carat Edinburgh

Alexis Donald Tesco Bank

Joy Elliott The Edrington Group

Zsuzsa Farrell The Union

Kirsty Ferguson STV

Jane Ferguson Tesco Bank

Gillian Fitzpatrick Whyte & Mackay

The Marketing Society Scotland Annual Review 2014 03

Calumn Gallagher Maxxium UK Ltd

Olivia Gavan Story UK Ltd

Jonathan Gillbanks Whyte & Mackay

Diana Halvey First ScotRail

Gwen Hamilton Scottish Government

Roben Hera Macsween

Lucy Hine The Innis & Gunn Brewing Company

Sue Holloway Carat Edinburgh

Emily Hubbard The Edrington Group

Nicola Hutchinson Carat Edinburgh

Kara Jackson Maxxium UK Ltd

Danielle Keene Maxxium UK Ltd

Andrea Kinver Scottish Government

Sorya Kousourou Sainsbury's Bank

Alison Lang S.O. Creative

Chloe Lord Sainsbury's Bank

Katherine Macgregor Innis & Gunn

Calum MacKinnon Edrington

Scott Mathieson DC Thomson

Kirsty Matthews DC Thomson

Chris Mawson Standard Life Assurance

Naomi McCann Tesco Bank

Amanda McFadden Maxxium UK

Dominic McKay Scottish Rugby Union

Gordon McLachlan Primate

Lynsey McMillan Scottish Rugby Union

Robert Mellish Heineken UK

Lyndsay Menzies 8 Million Stories

Debbie Milburn Macdonald Hotels & Resorts

Magdalena Milek Edrington

Allan Miller Paterson Arran Ltd

Craig Nicholson Edrington

Jessica O'Shea UK Green Investment Bank

Angela Patton Patton Planner

Emma Pollock Scottish Government

Karen Preston Sainsbury’s Bank

Angela Rankine Scottish Government

Olivia Robertson Napier University

Gillian Robson Tesco Bank

Simon Ross STV Creative

Maria Rytkonen Story UK

Pamela Scobbie Wire Media

Irene Serrano The Famous Grouse

Nicky Siegel The Leith Agency

Suzy Smith Brugal

Sandra Smith Tesco Bank

Jakub Sobanski Edrington

Stephen Sparrow Edrington

Saulius Stebulis Edrington

Victoria Swindall Tesco Bank

Lesley Taylor DC Thomson

Laura Telfer Tesco Bank

Rebecca Tinson Maxxium

Steven Turnbull Tayburn

Gregor Urquhart Scottish Government

Gail Valentine DC Thomson

Ailsa Veitch Story UK

Angus Walker Frame

Susan Walkinshaw Maxxium UK

Kim Wallace Scottish Government

David Wallace Tesco Bank

Iain Weir Ian Macleod Distillers Limited

Vicki Wright Whyte & Mackay

Kristina Eneva The University of Edinburgh

Lesley Eccles FanDuel

Grant Reilly The University of Glasgow

Conor Magowan Weber Shandwick

Martin McGovern of Standard Life Investments, the Global Sponsor of the Ryder Cup, speaks at Inspiring Results

Page 4: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

The Marketing Society Scotland Annual Review 2014 05

Corporate MembersCorporate Membership is available for organisations with at least five members who are keen to recognise, reward and develop their marketing talent.

Corporate Members based in Scotland are as follows:

CaratDC ThomsonDenholm AssociatesEdrington First ScotRailFrameHighland SpringHistoric ScotlandHudsonMaterialMaxxiumMediacom MultiplySainsbury’s BankScottish GovernmentStandard Life InvestmentsStorySTVTayburnTennent’sTesco BankThe Big PartnershipThe Leith AgencyThe Union AdvertisingVisitScotlandWeber ShandwickWhyte & Mackay

University Partners Partnerships have developed with universities to help ensure better connections with academics and students with The Marketing Society and our members. They also provide nominations for our Star Marketing Student of the Year.

University Partners include:

Abertay University Edinburgh University Glasgow Caledonian University Glasgow University Napier University Robert Gordon University Stirling University Strathclyde University Queen Margaret University West of Scotland University

Annual Membership Survey – 2014 ResultsEvery year we ask our members for their views on The Marketing Society. This feedback helps shape our activities and event programme.

This independent survey is conducted by Louise Fraser of Jump Research.

In line with specific feedback regarding training and development events we have created Digital Day and the Inspiring Minds programme.

Key Performance Indicators

Overall Satisfaction – 85% Likely to Recommend – 88% Value for Money – 72%

Key Benefits of Membership

1. Networking and Profile 2. Professional Development 3. Information and Resources

Will Mitchell, 4c Design, Merry Baskin, Baskin Shark, David Amers, The Leith Agency presenters at Inspiring Planning

Pioneering Spirit World Cup Winner, Julian Boulding, the network one presented by Jason Craig, Cutty Sark

Page 5: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

As a member of The Marketing Society you are part of the leading network of marketers with a vision of inspiring bolder marketing leadership and a determination to demonstrate the value of marketing from the classroom to the boardroom.

The Marketing Society in Scotland is committed to developing the marketing community by connecting professionals at all levels and across all sectors – clients and agencies, public and private sector, academia and industry.

We also promote Scotland as a great place to study, work and invest in marketing.

Specific membership benefits include website resources, development programmes and events across the UK.

Our Mentoring Programme where all new members are invited to mentor and/or be mentored by other members is a highly valued benefit to both mentees and mentors.

Members also receive the highly respected quarterly journal Market Leader as well as free subscription to Marketing, a monthly magazine which keeps you updated with industry news, features and jobs.

Graduate Members Criteria We believe that we should “inspire bolder marketing leadership” from the early stages of a career when it is also useful to start building a network and to be part of a community of like-minded, young professionals.

Graduate Members should be nominated by an existing member and be in their first three years of a marketing or marketing services role.

Benefits Graduate Members are also paired up with an Associate or Executive Member “buddy” who will act as a mentor providing insights into the industry and the early stages of a career in marketing.

Graduates also receive significant discounts to the flagship events across the year.

Associate MembersCriteria Associate Members are under 30 years old, have at least three years’ experience in a marketing or marketing services role and are nominated by an existing member.

Benefits Associate Members will also be assigned a Business Leader Member as their mentor offering a minimum of two meetings a year providing independent advice and guidance on professional matters.

Associate also receive discounts to the flagship events.

Gradua

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Associa

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Exec

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Busine

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Membe

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Fello

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Univers

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Membership Categories and Benefits

Executive Members Criteria Executive Members have a minimum of five years’ experience in marketing or marketing services roles and are usually at manager level.

Benefits There is a discounted programme of Inspiring Minds events developed to provide insights and learning into key aspects of marketing roles and industry issues.

Business Leader MembersCriteria Business Leaders have over seven years’ experience in marketing or marketing services roles and will usually be at a Director level.

Benefits Business Leader Members are entitled to invite guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels.

The Marketing Society Scotland Annual Review 2014 07

James Espey, author of Making Your Marque, engages with Innis & Gunn, one of the sponsors of the Mad Men Drinks Reception

Page 6: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

The Marketing Society Scotland Annual Review 2014

The Marketing Society exists for the benefit of our members. Members are encouraged to not only get involved with our wide range of initiatives but also to help challenge and plan our strategic direction. Each year we invite Business Leader members to join The Marketing Society Scotland Council.

The MSS Council for 2014The Marketing Society Scotland Chair and Council are nominated by the Executive Team and serve for a period of two years.

Chair Chris Pitt – HSBC

Council Members Paul Condron – C&C Group Keli Mitchell – Frame Kevin McQuillan – Celtic FC Elise MacDonald – Lux Events Helenor Gilmour – DC Thomson Cara Chambers – Sainsbury’s Bank John Booth – The Scottish Government Graeme McFarlan – First ScotRail Simon Farrell – Tayburn Gaelle Delagrave – Mobbus

The Marketing Society Council

09

A fellowship is awarded to a member who has demonstrated marketing leadership and has made a significant contribution to The Marketing Society. In 2014 Fellowships were awarded to the following members:

Chris Pitt – Head of Marketing, HSBC Chris is the current Marketing Society Scotland Chair and has worked with the MSS Council in developing our strategy and plans. He has also presented at a number of events as well as writing various articles.

Sally Stanley – Group Strategic Development Director, Highland Spring Group Sally is the Marketing Society Star Awards Chair for 2014/15 and has worked with the awards team over the last two years developing and promoting the awards resulting in over 500 attending the dinner in June this year.

Iain Valentine – Managing Partner, Whitespace Iain has been a member of the Marketing Society Scotland Council and helped develop our digital and social media strategy and plans. He has spoken at various events and chaired this year’s highly successful Digital Day at Skyscanner.

Honorary Fellows Honorary Fellowships are awarded to business leaders who have shared their marketing led business success stories with The Marketing Society as an inspiration to our members.

In 2014 Honorary Fellowships were awarded to the following business leaders:

Christian Arno – Founder & MD, Lingo 24 Christian has spoken at both an Inspiring Minds event and Albion Dinner and is heavily involved in promoting entrepreneurship in Scotland.

Dougal Sharp – Founder & CEO, Innis & Gunn Dougal hosted and spoke at an Albion Dinner earlier this year at the Innis & Gunn offices where he inspired our guests with his passion for his product and developing his export markets.

Will Whitehorn – Chair, SECC Will spent 25 years developing the Virgin brand before becoming President of Virgin Galactic. Now as Chair of the SECC, he recently gave an inspiring presentation at an Albion Dinner in Glasgow.

Fellowships in 2014

The new Fellows and Honorary Fellows were presented with Famous Fellows whisky at the St Andrew’s Day Dinner

Pioneering Spirit Awards Judges in Lima

Page 7: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

The Marketing Society Scotland Annual Review 2014 11

St Andrew’s Day Dinner 2014

Page 8: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

The Star Awards Gold Star Winners

Sally Stanley of Highland Spring and the Star Awards 2014 Chair

Colette Low, Common Purpose with Rising Agency Star winner Richard Gill, iProspect, and Edith Bowman

Hugh Burkitt, CEO of The Marketing Society and Star Awards Judging Chair

Christina Kelly, Golley Slater with Rising Marketing Star winner Alexis Donald, Tesco Bank, and Edith Bowman

The Marketing Society Scotland Annual Review 2014 13

All members are invited to take part in judging the Star Awards by scoring entries on line before panels of Business Leader members meet to discuss, debate and decide the shortlists as well as the Gold, Silver and Bronze Star winners.

In the 2014 we had a record number of entries and there was fierce competition across most of the categories so to be shortlisted is a significant achievement and to win a Star a very special accolade

The Gold Star Winners in 2014 are listed on the following pages.

Page 9: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

StrategicBrand Development The Union and McEwan’s Beer Company Rolling out the Red Carpet

Social Marketing Story UK and The Scottish Government Not far? Leave the Car and Feel Better

Marketing Planning, Resources, Research and Insights The Leith Agency and The Scottish Government Kids in the Car

International Marketing Story UK and Ardbeg Ardbog Day

Employer Brand of the Year Skyscanner

DevelopmentStar Marketing Student Adelle Brotherton University of Stirling

Star Creative Student Andrew Palfreyman Edinburgh College

Rising Agency Star Richard Gill iProspect

Rising Marketing Star Alexis Donald Tesco Bank

Rising Creative Star Jordan Laird and Ian Greenhill The Leith Agency

Jim Kelly, Agency Star of the Year presented by John Booth, Scottish Government

Communication Advertising The Leith Agency and The Scottish Government How David Coulthard Helped Save Lives On Country Roads

Design 4c Design and Glasgow 2014 Commonwealth Games XX Commonwealth Games Queen’s Baton

Digital Harviestoun Brewery and Primate From Bytes to Barrels

Integrated Marketing Story UK and The Scottish Government Alcohol Moderation – Drop a Glass Size

Event Marketing Story and Ardbeg Ardbog Day

Media Carat and Glasgow 2014 Commonwealth Games Painting Glasgow with A 2014 Brush

PR Wire Media Driven PR; Turning The Fastest Woman in the World Into A Brand

Sponsorship Material UK and Tennent’s Lager Celebrating 20 Years As The T in T in the Park

SectorCause Related and Charity The Union and The National Trust for Scotland These Boots Were Made For Saving

Financial and Professional Services Royal Bank of Scotland/Natwest and MC Saatchi RBYes

Food and Drink The Union and McEwan’s Beer Company Rolling out the Red Carpet

Public Sector The Leith Agency and The Scottish Government How David Coulthard Helped Save Lives On Country Roads

Retail LEWIS and Hunter Boot Bootylicious

Tourism and Leisure The Leith Agency and Glasgow 2014 Commonwealth Games Glasgow 2014 Ticketing Campaign

Glasgow 2014, Star Marketing Team

The Marketing Society Scotland Annual Review 2014 15

Page 10: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

Champions Chairman’s Award for First Time Agency 4c Design

Chairman’s Award for First Time Client Graham’s The Family Dairy

Chairman’s Award for an SME Agency Wire Media

Chairman’s Award for an SME Client Hunter Boot

Star Agency of the Year The Leith Agency

Star Marketing Team of the Year Glasgow 2014 Commonwealth Games

Agency Star of the Year Jim Kelly, Story UK

Marketing Star of the Year Martin Reynolds, Glasgow 2014 Commonwealth Games

The Leith Agency, Star Agency of the Year

Edith Bowman, MC Star Awards

Martin Reynolds, Glasgow 2014, Marketing Star of the Year presented by John Denholm of Denholm Associates

Pioneering Spirit This award was launched in 2012 in association with Cutty Sark Scotch Whisky and uses award winning marketing ideas from across the world as inspiration to our members.

Each year over 100 ideas are assessed then shortlisted for scoring and judging by senior marketers at a series of dinners in major international cities. We now have over 200 senior marketers and creatives on our international panel of judges.

The winners at the Star Awards 2014 were as follows:

Gold Troy Library USA “Book Burning Party”

Silver Hemoba and E.C. Vitoria – Brazil “My Blood is Black and Red”

Bronze Vodafone Egypt “Fakka”

In 2014 dinners were held in London, Mumbai, Dubai, Cannes, Lima and Dundee

For full details of the Pioneering Spirit Award and over 100 award winning ideas from across the world go to: www.pioneeringspiritaward.com

Pioneering Spirit Awards Dinner, Mumbai

The Marketing Society Scotland Annual Review 2014 17

Page 11: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

The Star Awards Gala Dinner In 2014 The Star Awards Gala Dinner took place at the Corn Exchange in Edinburgh with over 500 in attendance. Each year we alternate this event between Glasgow and Edinburgh and this is the biggest annual gathering of marketing talent in Scotland.

Amplify Marketing Festival In 2014 the key events were as follows:

Referendum Marketing Question Time A panel of senior business leaders and political commentators discussed the potential impact independence would have for marketing professionals based in Scotland.

The Pioneering Spirit Awards World Cup Special Representatives from eight marketing membership organisations presented eight award winning marketing ideas from across the globe in a World Cup inspired knock out competition.

The winning idea was “Bentley Burial” an organ donation campaign from Brazil.

The Ogilvy Lecture This year the lecture was delivered by Benny Higgins, CEO of Tesco Bank who was introduced by Paul O’Donnell, CEO of Ogilvy UK.

Mad Men Drinks Reception Over 100 guests enjoyed cocktails from Maxxium, beer from Innis & Gunn and some Fringe entertainers.

The St Andrew’s Day Dinner In 2014 our guest speaker was Robin Wight, Founder and President of WCRS, Engine and The Ideas Foundation. Stuart Cassells from The Famous Grouse Experience provided the St Andrew’s Day Toast.

Inspiring Minds Inspiring Minds is a programme of training and development events designed to provide members with information, insights and inspiration to become a bolder marketing leader.

In 2014 the programme was as follows:

Inspiring Briefs CHAIR Asanka de Silva, Edrington

SPEAKERS David Wethey, Agency Assessments International

Karen Dobie, Maxxium

Keli Mitchell, Frame

Inspiring Planning CHAIR David Amers, The Leith Agency

SPEAKERS Merry Baskin, Baskin Shark

William Mitchell, 4C Design

Inspiring Creativity CHAIR & SPEAKER Gordon Brown, Circuitbreak

SPEAKERS Neil Christie, MD, Wieden + Kennedy

Helen Potter, Innovation and Development Manager, The Edrington Group

Inspiring Brands & People CHAIR & SPEAKER John Denholm, Denholm Associates

SPEAKERS James Espey OBE, past Chairman, Seagram Distillers and author of ‘Making Your Marque’

Sally Stanley, Group Strategic Development Director, Highland Spring and Chair, The Marketing Society Star Awards

Inspiring Results CHAIR Scott Hastings, Scottish Sports Association

SPEAKERS Gavin MacLeod, Scottish Disability Sport

Martin Reynolds, Glasgow 2014

Aileen Neilson, Paralympian Athlete

Martin McGovern, Standard Life Investments

Inspiring Presentations CHAIR Paul Condron, Tennent’s

SPEAKERS Gillian McCormack, Material_UK

Will Mitchell, 4c Design

Ian Greenhill and Jordan Laird, Something Something

Digital Day This new event format was launched this year with a focus on new trends and thinking in digital marketing and social media.

Hosted at the impressive Skyscanner offices at Quartermile in Edinburgh the sell-out audience of 140 guests were inspired by a wide range of speakers including:

Andrew Moody, Google UK Paul Kemp Robertson, Contagious Gregor McAlinden, ODD London Anneli Ritari Stewart, DigitasLBi

Iain Valentine of Whitespace was the chair and Gareth Williams CEO of Skyscanner provided the welcome speech.

Albion Dinners These are exclusive dinners for Business Leader members and their guests with a range of inspiring speakers and marketing led successful business case studies demonstrating the value of marketing in the boardroom.

The Albion Dinner programme is managed in association with The Big Partnership and there were events in Glasgow, Edinburgh and Aberdeen this year.

Guest speakers in 2014 were as follows:

Dougal Sharp – Founder and CEO, Innis & Gunn

Christian Arno – Founder and CEO, Lingo 24

Bob Keiller – CEO, The Wood Group

David Dinsmore, Editor of The Sun

Will Whitehorn – Chair of the SECC

Bill Farrar – Director of Sales and Marketing, Edrington

Annual Golf Challenge

Each year a team of client members take on a team of agency members in a classic Ryder Cup style challenge.

This year the match was played on the Gleneagles Queen’s Course and was won by the Client Team captained by Tom Gill from Heineken.

2014 Events Review

The Marketing Society Scotland Annual Review 2014 19

Client vs Agency Golf Day, Gleneagles with team captain, Tom Gill, Heineken

Page 12: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

January

Thursday 15 January Inspiring Minds Star Awards Showcase University of Edinburgh Business School

Thursday 22 January Burns Supper with Karen Dunbar The Blythswood Hotel, Glasgow

February

Thursday 5 February Albion Dinner with Rob Woodward CEO STV Edinburgh

Wednesday 18 February Star Awards entry deadline

March

Wednesday 4 March Apprentice Day (Marketing Student of the Year Star Award)

Inspiring Women (to celebrate International Women’s Day)

Star Awards Judging

Wednesday 18 March Inspiring Minds: Inspiring Briefs Glasgow

April

Thursday 23 April Albion Dinner Glasgow

27–28 March Star Awards Judging (stage 2)

May

Tuesday 19 May Annual Golf Day Gleneagles

Thursday 21 May Inspiring Minds: Inspiring Planning Edinburgh

June

Thursday 18 June The Marketing Society Star Awards Glasgow

August

Thursday 13 August Albion Dinner Edinburgh

Friday 28 August Amplify International Marketing Festival Edinburgh

September

Wednesday 9 September Inspiring Minds: Inspiring Creativity Glasgow

October

Thursday 8 October Digital Day Glasgow

Thursday 22 October Albion Dinner Glasgow

November

Thursday 12 November Inspiring Minds: Inspiring Results Edinburgh

Thursday 26 November St Andrew’s Day Dinner Edinburgh

December

Thursday 10 December Inspiring Minds: Inspiring Presentations, and Christmas Drinks Edinburgh

Key Event Dates for 2015

The Marketing Society Scotland Annual Review 2014 21

Please note dates are subject to change.

The Marketing Society Scotland would like to thank all our sponsors and supporters without whom we would not be able to provide such a wide range of benefits to our members.

Event Partners Lux Events

Elise MacDonald [email protected]

Joanne Lynn [email protected]

Annual Review Partners

Design by StudioLR www.StudioLR.com

Print by MLG www.mlg.co.uk

3x1

4c Design

Assembly

Cello

CIPR

Common Purpose

Creative Scotland

Cutty Sark

Denholm

EventScotland

Flock

Forth Wines

Glasgow City Marketing Bureau

Glencairn Crystal

Golley Slater

Guy & Co

Highland Spring

Hudson

Ignition

Innis & Gunn

Jump Research

Material

Maxxium

MediaCom

MLG

Ogilvy

Scottish Government

SQA

Stripe

Shaw

StudioLR

Talon

The Advertising Association

The Big Partnership

The Famous Grouse

The Lane

The Scotsman

Tuna

Union Direct

University of Edinburgh Business School

VisitScotland

Our Sponsors and Supporters

Contact UsThe Marketing Society Scotland Graeme Atha – Director [email protected]

The Marketing Society I Park Road Teddington TW11 0AR

www.marketingsociety.com

Page 13: Making Connections Annual Review 2014 - …...guests to the Albion Dinners. They are also invited to sit on The Star Awards judging panels. The Marketing Society Scotland Annual Review

170 Elliot Street | Glasgow | G3 8EX

Telephone 0141 248 7240 | Fax 0141 248 7771

Email [email protected]

MLG.CO.UK

Experiential DesignWe specialise in delivering eff ective experiential design outcomes. It’s all about infl uencing the behaviour of people in diff erent environments to communicate brand values, increase spend and improve wellbeing.

Clients: Balfour Beatty / Carillion / Graham Construction John Lewis / Laing O’Rourke / Morrison ConstructionNational Trust / NHS / Sir Robert McAlpine / SGN / SSE

0131 454 3200 / www.StudioLR.comChapter Chair of The Society for Experiential Graphic Design

190802.indd 22 13/01/2015 10:42


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