Making Connections through Social MediaJanuary 26, 2012

Presenters

Greg WaiteRegional Chief Development Officer, American Red Cross, EVV.-Wabash Valley Region

Pam HightPublic relations and advertising consultant

Ben LuttrullSocial Media and Community Manager, Come Recommended

Social Media By The Numbers

•Over 800 million active users

•More than 50% of active users log on to Facebook every day.

•Average users has 130 friends

•Average user is connected to 80 community pages, groups and events

•More than 350 million users currently access Facebook through their mobile device

•9.3 billion hours globally are spent on Facebook in a month.

•1,851,000 status updates entered every 20 minutes

•More than 350 million users currently access Facebook through their mobile device

•Facebook predicts 1 billion users by August 2012

Social Media By The Numbers

•Twitter has more than 100 million monthly global actives

•Twitter.com has more than 400 million monthly unique visitors, according to Google Analytics

•50% log on every day

•55% on mobile

•1Billion Tweets every 5 days

•Every team in the NFL is on Twitter and more than 50% of NFL players

•75% of NBA players

•82% of the US Congress and 85% of US Senators

•87% of the Billboard Top 100 Musicians of 2010

•93% of Food Network chefs

•100% of the top 50 Nielsen-rated TV shows

Who is on Twitter?

•119 million users worldwide

•41.5 million are women

•58.5 million are men

•Over 40% of the members is a Manager, Director, Owner, Chief Officer or Vice President

•The most represented industries are hi-tech (17%), finance (14%) and manufacturing (10%), while sales (12%), academics (10%), administrative (10%) are the most common job functions.

20 Million Users 10 Million Users

This is what I had to eat

I need to eat

I am good at eating

This is where I eat

Let's all eat together

Look at me eatingThanks to Jeff Bullas for the analogy idea.

Have a PlanThe reason why all businesses need to have a social media plan/strategy is because it prevents any misunderstandings and emphasizes why social media is relevant to your business’ overall goals

1. Goal and objectives2. Research3. Contacts and content4. Join the conversation5. Relationships6. Measure results

Have a policySmart businesses have social media policies which govern the actions of employees in social media – whether on behalf of the company or while on their own time

1. Who is to speak on behalf of the company 2. Who has the authority to open SM accounts3. Set boundaries for personal content4. How much do employees talk about company5. What is off limits 6. Professionalism and respect for others

Listen to the conversationListen, learn, engage, act and measure. Listening is only the first step — you need to take action on what you discover. Google Reader•Twitter•Facebook Search•Google Alerts •Youropenbook.org •Several more available

Facebook started 8 years ago as a communication tool to connect college students. Since then, membership has skyrocketed:

2005 - 5.5 million users2006 - 12 million users 2009 - 350 million users2010 - 500 million users

Today, Facebook is social networking site powerhouse that connects, informs and engages millions (individuals, organizations & businesses) with a click of the mouse.

QUESTIONS TO ASK YOURSELF:ARE YOU THE ONE MAKING THIS STATEMENT?IF NOT, WHY AREN'T YOU?WHAT DOES THIS MEAN TO MY BUSINESS?WHY SHOULD I CARE? HOW WILL IT BENEFIT ME?

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Double-click to enter text

WHAT'S YOUR FACEBOOK "NICHE"

FRIEND PAGE - INDIVIDUAL PERSONFAN PAGE - PERSONALITY/ORGANIZATIONBUSINESS PAGE - FOR PROFIT BUSINESSGROUP PAGE - GROUP/ORGANIZATION

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Double-click to enter text

Engage Your Audience & Start a Conversation with

them Facebook Goals:1. Inform about mission2. Enlighten about work3. Educate & Prepare3. Engage Volunteers4. Encourage Donations

Priority: Engage our Online Community just as we engage our physical community.

Evansville Red Cross

Next Steps to joining the Online Social Community

1. Determine what your business demographic/niche is?2. Identify if they are part of the growing social community?3. If so, what avenue would be the best to connect with them?4. Do you have the time & talents to devote or should you outsource?

By The Numbers•More than 135 million users in 200+ countries

•More than 2 million company pages

•Executives from all Fortune 500 companies are members

•75 of Fortune 100 companies use LinkedIn as part of hiring solutions

PERSONAL USE

PROFESSIONAL USE

vs.

Your LinkedIn Profile

•Professional identity

•Gives room for expansion

•Apps are your friend

•The new resume?

What do I do with this?

•Connect with peers, media and industry experts

•Research companies and connect with potential partners

•Join groups and learn/engage in discussion

•Career advancement

•Network!

WARNING

Using LinkedIn for your Business

Why recruit on SM?

•9 million recent college graduates

•86% of companies use SM to recruit talent

•Referrals 10x more likely to be hired

What you can do

•Set up your company LinkedIn page

•Post jobs

•Start looking for potential candidates

Twitter

Online social networking service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets"

Who is on Twitter

Users:45.4% are Male54.6% are Female41.5% are 18-29 years old42.5% are 30-29 years old

Visitors:39% are Male61% are Female24% are 25-34 years old48% are 35-54 years old

A few things you need to know

Every Twitter name starts with @ (@pshight)Hashtag # symbol is used to mark keywords or topics in a Tweet. It was created organically by Twitter users.Retweet: A Tweet by another user, forwarded to you by someone you follow. Often used to spread news or share valuable findings on Twitter. (RT)

How to build followersWho to Follow can be found in the Discover tab. Here, you should see a few recommendations of accounts they think you might find interesting. These are based on the types of accounts you’re already following and who those people follow.

Look to see who others are following

Who is following your competition

Check Twello and other services for twitter users in your market

Why you should be on TwitterIf you want to be a part of the conversation you have to have presence in Social Media.

The conversation is happening even if you aren't a part of it.

How do you join the conversation? Start by listening.

Monitor conversation•Twilert•Hootsuite•Tweetdeck•Seesmic•Twendz•Twitter Search•Monitter•Kurrently

•Have a plan on how to respond

•Who is going to respond

•Respond quickly and honestly

•Get in front of issues before they get too big

•Build loyal customers who love your company and brand because you talked to them!

•Have goals and objectives

•Create tactics to meet goals

•Measure and monitor

•Refine, modify and repeat

•Be prepared to experiment and be creative to see what works

Finally….

Follow us!

@evvredcross

@pamhight

@benluttrull

@borshoff