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1) Content Curation is the act of discovering, gathering, and presenting digital content that surrounds specific subject matter.

2) Content Curation is the gathering, organizing and online presentation of content related to a particular theme or topic. As a rule, a content curation site reproduces some of the original content and links to the full entry. Some content curation sites also provide original content, interpretation and commentary.

Collecting vs Re-Creating

What is Content Curation?

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• The bare minimum • Lazy

The Problems with Content Curation?

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• Become your mechanism for research and ideation • Stand out, even when not completely unique• Become the preferred source

Best part is…

• It’s not that hard• Just take it serious

And remember…

• In marketing, you never want to blend in• Be Unique & Better Than The Source!

Content Curation Needs to...

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Finding Content to Curate

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• Improved version of the original• Argumentative or Controversial (Opinion)• Lists• How-To / Guides• Images / Memes

• Make a story or event into an image or comic• Timeline• Comparison• Offbeat or Extreme• Video

Types of Content

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How to Improve Content

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• Images• Should actually speak to the reader• Shared in Social Media

How to Improve Content

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• Images• Video

• YouTube = Start at any time• Vimeo = Embed without linking out

How to Improve Content

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• Images• Video• Relate articles

• Look for information you personally want to know more about• Look for any elements that might have more information• Use search filters

How to Improve Content

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• Images• Video• Relate articles• Social images

How to Improve Content

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• Images• Video• Relate articles• Social images• Quotes

• If possible, get your own quotes• Search for other related quotes• Think about what people can use

How to Improve Content

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• Images• Video• Relate articles• Social images• Quotes• Title with Hook

How to Improve Content

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• Images• Video• Relate articles• Social images• Quotes• Title with Hook• Better than source

How to Improve Content

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• Article / Conversational tone• Less promotional / commercial• Quick data to use• Quotes• Images• Social buttons

Get the Most Out of Social

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• Increased • Links• Social signals• Traffic• Branding• Conversions • Followers / Readers

The Payoff!

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Connect With Me…

Facebook.com/kairaymediaFacebook.com/brentcsutoras

Gplus.to/kairayGplus.to/brent

@kairaymedia@brentcsutoras

www.kairaymedia.com

www.kairaymedia.com