Making Crazy Money with Games in the Cloud

Brian H. PrinceChief Technical Evangelist – Windows AzureMicrosoft Corporation

AZR206

Brian H. PrinceChief Technical Evangelist – CloudMicrosoft

blog. www.brianHprince.comtwitter. @brianHprinceemail. Brian.Prince@microsoft.com

Youhaveagreatgameidea.

Households that play games

Play Games

The average game player is 35 years old and has been playing games for 13 years(not continuously).

That makes me above average. For

once.

Gamer Gender

Male Female

Spender Gender

Male

Female

Game Revenue

Halo 3 Spider-Man 3 Harry Potter

Casual Games = $2.25 billion

And is growing at 20% a year.

Over 200 Million People

Play Times

11am

7pm

9pm

2pm

Robert Ney, a schoolboy, 14, built Bubble Ball. Downloaded TWO MILLION times!2,000,000 * $ 0.70 = $ 1,400,000

The average iPhone user spends $9.49 per month.

Android is $8.63 per month.

Taptitude makes $1,750/day in advertising.

Geekworks makes $275K/year.

Great Game

+ MarketingSuccess

Casual games are entrepreneur rich

You will probably fail.

Sorry.

Try again though.

How to make money?

Build game.

Magic happens here.

Profit.

Old Way

PayFree

Play Game

Pay W

all

New Way

Pay

Free

Play Game

Pay

Build in friction

… so the player can buy it away.

;How to Not Spend Money

Moonlighting

Using the cloud

Target Marketplaces

Common Needs

Social Network Integration

Commerce (in game)

Inventory

Game State

Authentication

Putting it all together

FaceBook Google

Live Yahoo

Sta

te /

G

am

e

Matc

h

Leaderb

oard

Com

merc

e

Invento

ry

Sto

rag

e

Pro

xy

Ach

ievem

ents

Noti

fica

tio

n

Com

mun

icati

on

Artificial Intelligence Animations Utilities

Server Communication

BLO

B

Queue

Table

s

SQ

L A

zure

Three Versions of Tankster

Begin Playing a Game

Game Services

WAZ Storage

Worker

Shall we play a game?

What is the Toolkit for Social Games?

Samples

Tankster

Windows 8 HTML5

Simple Games

Tic-Tac-Toe Connect Four

Tools

Server APIs Client Scripts

EaselJS Game Commands

Test Client

Guidance

Docs Architecture

Resources

Toolkits:Social Games - http://github.com/WindowsAzure-Toolkits/wa-toolkit-gamesAndroid - https://github.com/microsoft-dpe/wa-toolkit-androidiOS - https://github.com/microsoft-dpe/wa-toolkit-iosWP7 - http://watoolkitwp7.codeplex.com/

Download the SDKhttp://aka.ms/AzureBP

Get Windows Azure for Free!http://aka.ms/AzureTrialBP

Track Resources

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@WindowsAzure @ms_teched

DOWNLOAD Windows Azure

Windowsazure.com/teched

Hands-On Labs

Resources

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Learning

Microsoft Certification & Training Resources

www.microsoft.com/learning

TechNet

Resources for IT Professionals

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Resources for Developers

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© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to

be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS

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