Making digital real: helping the final fifth get online Douglas White.

Making digital real: helping the final fifth get online

Douglas White

Digital inclusion and wellbeing

2

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=AtB92H3eJiwl-M&tbnid=j9x-OVcXpGQDlM:&ved=0CAUQjRw&url=http://potentialplus.net/effective-communication-2/&ei=LSyDU_q-Jsis7QaY-4CYAw&bvm=bv.67720277,d.ZWU&psig=AFQjCNEtdJtWXRSxxlk98iBsrBqrdz7uag&ust=1401191757027720

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=VEgspmLdHUUGdM&tbnid=pZDpboe4XiiUbM:&ved=0CAUQjRw&url=http://www.ian-fraser.com/now-hiring.html&ei=oyiDU_vRDciV7Abj9YHACg&bvm=bv.67720277,d.ZWU&psig=AFQjCNF5Gs82VO5c3MltestBtBWmdp6oaQ&ust=1401190931774816

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=V2VweqOQffD4fM&tbnid=43f5auoDUoSjmM:&ved=0CAUQjRw&url=http://www.local.gov.uk/rewiring-public-services-economic-growth&ei=2yiDU_ytJoPX7AbEloHYBg&bvm=bv.67720277,d.ZWU&psig=AFQjCNGlRn77-h-_m2n1hB-kuXQ5WIO6tg&ust=1401190981401363

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=ebj6MVhnID760M&tbnid=BpTX2Z0vBJ9J_M:&ved=0CAUQjRw&url=http://www.odurinde.co.uk/save-money-and-avoid-debt/&ei=SimDU_zEFJKV7Abe8oG4AQ&bvm=bv.67720277,d.ZGU&psig=AFQjCNGRL0JNSqIkekDgdBGQm669B6Mfvg&ust=1401191074449088

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=X4tbSGVSgl7izM&tbnid=3JmKMhQ_S00I2M:&ved=0CAUQjRw&url=http://www.southsouth.info/profiles/blogs/advocacy-and-knowledge-management-empowering-building-capacity-of&ei=XCuDU_OODZL07AbPz4GwDA&bvm=bv.67720277,d.ZWU&psig=AFQjCNFa1hf6rWNwfDmQmt0fQFf2mOKAbw&ust=1401191578736302

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=Bv1UKNJQHAedgM&tbnid=JpDQYc2QUW5rDM:&ved=0CAUQjRw&url=http://www.accreditation.org.au/education/information-systems/&ei=nSuDU52uKYua7QbJ94CYAw&bvm=bv.67720277,d.ZWU&psig=AFQjCNHqNWTOlwEzodkwRWpyxpA56W4eKA&ust=1401191680641075

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=D08HJir3yDDrrM&tbnid=c-H6VRf2JmW5JM:&ved=0CAUQjRw&url=http://www.afrikaburn.com/the-event/participation/participate-now&ei=Ui2DU6iNNaqd7QbX-4DICA&bvm=bv.67720277,d.ZWU&psig=AFQjCNFC7iltEA6zYde5Sq-NGnZx0HkwLA&ust=1401191995498869

Who is offline: Glasgow evidence

3

http://www.google.co.uk/url?sa=i&source=images&cd=&cad=rja&docid=cW4M2pCMQyCvGM&tbnid=7zohtnu-TRz5LM:&ved=0CAgQjRwwAA&url=http://fis.bradford.gov.uk/fis/Information_Advice/Useful+Contacts&ei=Cl5xUfj0Gqiw0AX80IGoDg&psig=AFQjCNHgzP3rJ722Kzo6r5rtexEDGOWD2A&ust=1366470538483569

4

There's no help available

I don't want a contract

I wouldn't be able to get a contract

None of my friends/family are online

It's not for people my age

I don't have enough time to learn

Nothing on there of use/interest for me

I have no connection/computer

It's not for people like me

Worry about privacy/SPAM/viruses

Different options are too confusing

Rather spend my money on other things

It's too expensive

It's too difficult to learn

Friends or family to go online for me

I prefer doing things in person/by phone

0 5 10 15 20 25 30 35 40

5

Why are people offline?

How can we help people get online?

6

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=45tFGBxrpukdAM&tbnid=XboNcCgEwGS5qM:&ved=0CAUQjRw&url=http://www.moreindependent.co.uk/offers-events/go-on-its-liverpool/&ei=4TSDU4TdFcHmsATA3YDICQ&bvm=bv.67720277,d.ZWU&psig=AFQjCNGMzEA8e8lIe_-uGnTBatZ4V8YqzA&ust=1401194062962902

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=O4yMuT9abVHkPM&tbnid=c8xMjGYXEyJLdM:&ved=0CAUQjRw&url=http://theinspblog.blogspot.com/2014_02_01_archive.html&ei=MzWDU7-vLYeYqAbsz4AI&bvm=bv.67720277,d.ZWU&psig=AFQjCNGlPo4pS9LlkyBvBZPkMQfuuUty2g&ust=1401194143556373

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=FAyMQRq5Ba6GWM&tbnid=ThF6HN5qfY2W6M:&ved=0CAUQjRw&url=http://www.lfha.co.uk/&ei=EDaDU5bNIMybqAbGyICQAw&bvm=bv.67720277,d.ZWU&psig=AFQjCNGUe-O9hjDAqpaibDZH3GKzHWbjxg&ust=1401194361368231

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=0zm9VRyo_kuNjM&tbnid=tuhIgM20_jvM5M:&ved=0CAUQjRw&url=http://www.marlboroughnewsonline.co.uk/news/all-the-news/1132-digital-literacy-programme-comes-to-marlborough-area-followed-by-better-broadband&ei=ZDaDU4CeLqnb7AbKnICwDg&bvm=bv.67720277,d.ZGU&psig=AFQjCNFwG2QFDJZq8qUKo88WT3yiZGgoVA&ust=1401194463757119

http://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=7Y3bqTt0F10bDM&tbnid=7VS--FZ6JDQg4M:&ved=0CAUQjRw&url=http://www.getitdonecleaning.co.uk/6-things-i-learned-from-the-fife-council-website/&ei=3TaDU5_bN8yI7AahuIGIBA&bvm=bv.67720277,d.ZGU&psig=AFQjCNHAOZ8B7_Z48OXK41GoGT4fXHBAnw&ust=1401194583353914

7 Digital Participation

TestsDigital Inclusion

Leadership

Cooperation

Have a plan

Focus on personal

hooks

Tackle multiple barriers

Involve people

Make it fun

8

Contact

Email: [email protected]

Twitter: @DW_CarnegieUK

Tel: 01383 721554

Web: http://www.carnegieuktrust.org.uk

mailto:[email protected]

http://www.carnegieuktrust.org.uk/

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Making digital real: helping the final fifth get online Douglas White.

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