Making Facebook Ads Work for Your Business · Making Facebook Ads Work for Your Business Mandy...

Making Facebook Ads Work for Your Business

Mandy Edwards, ME Marketing Services

Making Facebook Ads Work for Your Business | © ME Marketing Services 2017 2

WelcometoFacebookAds!AccordingtoBuffer,“Ninety-onepercentofmarketersinvestedinFacebookadvertisinglastyear.Andit’seasytounderstandwhywhenyoulookatthedata:morethan1.18billionpeopleuseFacebookeveryday,andonaverage,eachpersonspendsmorethan50minutesadayacrossFacebook,Messenger,andInstagram.”Whetheryouarepartofthe91%thatusedFacebookAdslastyearorpartofthe9%whoarejustgettingstarted,hereisyourcrashcoursetogetyoustarted!Part1:WhatareYouPromoting&SelectinganAdTypePart2:SelectinganAudiencePart3:AdPlacementPart4:SettingaBudgetandSchedulePart5:TheAdPart6:TrackingPart7:OtherResourcesforReference


Part1:WhatareYouPromoting&SelectinganAdTypeWhenrunningaFacebookad,youneedtoknowwhatyouarepromotingandwhyyouarepromotingit.Firstdecision –whatareyoupromoting?Thisissomethingonlyyoucandefine.Seconddecision –willyourunyouradviaAuctionorbyReach&Frequency.

• AuctionAdsmakebidsonyourbehalftoreachthemostpeopleatthelowestcost.• Reach&FrequencyAdsyoupayafixedpricetopredictablyreachyourbrand’saudience.

ThirdDecision –whattypeofadwillyouchoose?Youcanchoosefromthefollowingadtypes:Tocreateawareness–adstogenerateinterestinyourproductorservice.

• BrandAwarenessAds(auctionorreach&frequency)• LocalAwarenessAds(auction)• Reach(auctionorreach&frequency)

*AwarenessadsforbestforsmallbudgetsFortheirconsideration–adstogetpeopletostartthinkingaboutyourbusinessandfindoutmore.

• CreateTrafficAds(auctionorreach&frequency)• ForEngagementAds(auctionorreach&frequency)• ForAppInstalls(auctionorreach&frequency)• VideoViewsAds(auctionorreach&frequency)• LeadGenerationAds(auction)

Tomakeconversions–adsthatencouragepeopletopurchaseoruseyourproductorservice.

• ConversionAds(auctionorreach&frequency)• ProductCatalogSalesAds(auction)• CreateStoreVisitsAds(auction)


Part2:SelectinganAudienceSelectingyouraudienceisthemostimportantpart–moreimportantthantheaditself.Whenselectingyouraudience,youarenarrowingintotargettheidealcustomer/client.Youcancreateanaudiencebasedon:

• Locationo Hereiswhereyoudeterminewhereyouradwillbeseen.Forbusinessesthatwanttotarget

onlylocalpeople,youcansetyouradtobeshownwithina50-mileradiusofyourtownorneighboringtowns.Forbusinesseswithaglobalreach,youcanselectthecountriesyouwantyouradtobeseenin.

• Age• Gender• Language• Demographics

o Hereiswhereyoucanhavesomefun.Sampledemographictargetingincludes:educationlevel(howfarsomeonewentinschool),income,networth,squarefootageofsomeone’shouse,householdcomposition(grandparents,young&hip,workingwomen,newparents,etc.),moms(actualoptionsincludecorporatemoms,fitmoms,greenmoms,soccermoms,&trendymoms),etc.

• Interestso Theinterestportioncomesfromwhatpeople’sinterestsareonFacebook,thepagestheyhave

likedandtopicsthatrelatetothat.o Examples:Motherhood,graphicdesign,digitalmarketing,onlineshopping,etc.

• Behaviorso TheseoptionscomefromFacebookusers’purchasebehaviorandintentions.o SampleOptionsinclude:Anniversaryin61-90days,newvehicleshoppers,having9linesof

credit,havingahigh-enddepartmentstorecreditcard,genreofTVshowswatched,typeofdevicepeopleuse,purchasebehaviorincludingbuyerprofiles,travel,etc.

Onceyousetyouraudienceyoucansaveitforlatersoyoudonothavetore-createiteverytime.Youcansavemultipleaudiencesbasedonthead(s)youarerunning.


CustomAudiencesYoucanalsousecustomaudiencestotargetyouradaswell.

Youcanusecustomaudiencestotargetpeople…

• Whohavevisitedyourwebsiteo Thislistcomesfromthetrackingpixelyou(hopefully)haveinstalledonyourwebsite.Thereare

twopixels–theFacebookpixelandthepixelfortrackingconversions.FormoreinformationonFacebookpixels,visithttps://www.facebook.com/business/help/952192354843755.

o Whenyouimportthislist,youhaveseveraloptionstochoosefrom–§ Targeteveryonewhohasvisitedyourdomain§ Targetpeoplewhovisitedspecificpages§ Targetpeoplewhovisitedspecificpagesbutnotothers§ Targetpeoplewhohaven’tbeentoyoursiteforawhile§ Othercustomcombinations

• Areonyourmailinglisto Usingthisoption,youcancopyandpasteyourdatafromwhereveryouaresourcingitoryou

candirectlyimportfromMailChimp.o Whenyouimport,youhave15identifierstochoosefromtobeimported.o Formoreoncreatingacustomaudiencefromacustomerlist,visit:

https://www.facebook.com/business/help/341425252616329


• PeoplewhohaveinteractedonyourFacebookpageo ThiscustomaudienceismadeupofpeoplewhohaveengagedwithyourpostsonFacebook.

Facebookdeems“engagement”inthismannerlikespendingtimeviewingavideooropeningyourleadformsorcanvasad(moreonthosehere:https://canvas.facebook.com/)

o AsofJanuary2017,thereare3engagementoptionstochoosefrom:§ Video

• 3-secondvideoviews,10-secondviews,30-secondviews,videoswatchedat25%,50%,75%,95%and100%.

§ LeadAds• Personopenedtheform,openedtheformbutdidn’tclicksubmit,openedthe

formandsubmittedit.§ CanvasAds

• Personeitheropeneditoropenedandclickedonthelink.• Peoplebasedonappactivity

o IfyouhaveaniOSorAndroidapp,youcancreateanaudiencebasedontheactionstheytookinthatapp.

o Tousethisoption,youhavetoregisteryourappandsetupappeventstoreachspecificusers.Seemorehere:https://developers.facebook.com/docs/app-events

o Formoreoncreatingacustomaudiencefromallactivity,visit:https://www.facebook.com/business/help/285857478228227

Thesearetheoneswhoareactivelyseekingyououtandengagingwithyou.Ifyouwanttodiveinevenfurther,thereare8expert-levelcustomaudiences:

1. Retargetallpastwebsitevisitors2. Retargetpeoplewhovisitedspecificlandingpages3. Retargetblogreadersforhigherengagement4. Retargetnewandpastconverters5. Retargetyournewslettersubscribers6. Retargetfreetrialandfreemiumusers7. TargetFacebookLookalikeaudiencestoreachnewbrandprospects8. RetargeteveryonewhoengagedwithyourcontentonFacebook

Formoredetailedinformationonhowtocreatethosecampaigns,visit:https://klientboost.com/ppc/facebook-custom-audience


LookalikeAudiencesLookalikeaudiencesallowyoutargetFacebookuserswhoaresimilartotheircustomersawayfromFacebook.Smallerlookalikeaudiencesmorecloselymatchyoursourceaudience,largerlookalikeaudiencesincreasesyourreachbutreduceshowsimilaryourlookalikeaudienceistothesourceaudience.Facebookrecommendsasourceaudiencebetween1,000to50,000people.Youcancreateupto500LookalikeAudiencesfromonesourceaudience.Yoursourceaudienceisacustomaudiencenotcreatedwithadatapartner(ex:MailChimp),yourFacebookpixeldate,yourappdata,orfansofyourpage.FormoreinformationonhowtocreateaLookalikeAudience,visit:https://www.facebook.com/business/help/465262276878947?helpref=faq_content


Part3:AdPlacementFacebookgivesyouseveraloptionsonwheretoplaceyourad–

Yourchoicesforplacementare:

• Desktop• DesktopRightSide• Mobile• Instagram• AudienceNetwork(thisletsyouextendyouradcampaignsbeyondFacebooktoreachyouraudiences

onmobileapps,mobilewebsitesandvideos.WeusethesameFacebooktargeting,measurementanddeliverytomakesureeachadonAudienceNetworkhelpsyoureachyourcampaigngoalsatthemostcost-effectiveprice.)

• InstantArticles(Seemorehere:https://www.facebook.com/business/help/825186870955247)• In-streamVideo

Ifyou’renotsure,Facebookwillrecommendusingthedefaultplacementsforyourobjective:

• Brandawareness(includingReach&Frequencybuying):FacebookandInstagram• Engagement(includingReach&Frequencybuying):FacebookandInstagram• Videoviews(includingReach&Frequencybuying):Facebook,InstagramandAudienceNetwork• Appinstalls:Facebook,InstagramandAudienceNetwork• Traffic(forwebsiteclicksandappengagement):FacebookandAudienceNetwork• Productcatalogsales:FacebookandAudienceNetwork• Conversions:FacebookandAudienceNetwork

Formoreinformationonadplacements,visit:https://www.facebook.com/business/help/175741192481247?helpref=related


Part4:SettingaBudgetandScheduleAh,thebudget.Here’swhereyoudeterminehowmuchyouaregoingspendforyourad.Youhavetwochoices:dailybudget(howmuchyouspendperday)orlifetimebudget(howmuchyouwanttospendfortheentirecampaign).Notsurehowmuchtospendonyourad?Here’ssomestatisticsfromBuffer&AdEspresso(currentasof2016Q3)–

• TheaverageCostPerClick(CPC)isabout$0.35globallyandabout$0.28intheU.S.• Theaveragecostperlikeis$0.23intheU.S.• Theaveragecostperappinstallis$2.74intheU.S.

WhatdoesFacebooktakeintoconsiderationwhendisplayingyourad?AccordingtoFacebook,

• Creatingvalueforadvertisersbyhelpingthemreachandgetresultsfrompeopleintheirtargetaudiences

• Providingpositive,relevantexperiencesforpeopleusingFacebook,InstagramorAudienceNetworkThebestwayforustodothisistoholdanauctioninwhichbothinterestsarerepresented.Thatway,advertisersarereachingpeoplereceptivetotheiradsandusersareseeingsomethingthey’reinterestedin.Thisisdifferentthanatraditionalauctionbecausethewinnerisn’ttheadwiththehighestmonetarybid,buttheadthatcreatesthemostoverallvalue.SohowdoestheFacebookadsauctionwork?Facebookadvertisingspaceisnotdeterminedbythehighestbidder,instead,theydeterminethepotentialvaluecreatedbyyouradbylookingat3factors:

1. Advertiserbid–thisshowshowinterested/investedyouareinhavingyouradshown2. AdQuality&Relevance–thisisdecidedbyhowinterestedFacebookthinksapersonwillbeinyourad

a. FacebookprovidesaRelevanceScoremetricforyourads.Whentheadrelevanceishigh,FacebookwillshowyouradmorethanadswithlowerRSmetrics.Seemorehere:https://www.facebook.com/business/help/672330766217827

3. EstimatedActionRates–FacebookcalculatesthisbyhowlikelyFacebookthinksapersonwilltakeactionyouareadvertising.

Facebookcombinesthose3factsintoatotalvalueanddisplaystheadwiththehighestvalue.Soifyouhaveahigherqualityadthat’smorerelevantthanyourcompetitors,itdoesn’tmatterhowmuchyouspend,itwillgetshown.


Howdoyoudecidehowmuchtospend?TherearetwooptionsofFacebookAdBidding–AutomaticandManual.

• AutomaticBidding–Facebookdecidesthebidforyou.Ifyouareunsureabouthowmuchyouwanttobid,gowiththisoption.Facebookspendsyoursetbudgettomaximizethevisibilityofyouradbasedonthe3factorsabove.

• ManualBidding–Hereyouchoosehowmuchyouarewillingtospendtoachievetheactionyouwant(ex:$5perclick).Onenoteaboutmanual–evenifyoubidthehighestamount,you’llstillenduppayingthelowestamountpossibletogetyouraddeliveredoractiontaken.

Alsotakenintoaccountinyouradspendingishowmanypeopleyouwanttoseeyourad.Themoreyouspend,themorewillseeyourad.FacebookwillkeeptrackofitontherightsidetheBudget&Scheduleportionofthecreationprocess.Seebelow:

Liketraditionaladvertising,youneedtoalsofactorinthetimeofyearyouareadvertising.Theholidayseasonwillseemorecompetitionforadspacethan,forexample,March.Thisissomethingtokeepinmindwhenplanningyourbudget.Youmayhavetopaymoretobeseen.AdSpendMinimumsYes,youcanrunanadforaslittleas$1/daybutnoteveryadwillletyoudothat.Herearethespendminimums:

• Iftheadsetgetschargedforimpressions,itsdailybudgetmustbeatleast$1aday• Iftheadsetgetschargedforclicks,Likes,videoviews,orpostengagement,itsdailybudgetmustbeat

least$5aday• Iftheadsetgetschargedforlowfrequencyeventslikeofferclaimsorappinstalls,itsbudgetmustbe

atleast$40adayFormoreinformationonadspendminimums,visit:https://www.facebook.com/business/help/203183363050448


Part5:TheAdNowthesecond-mostimportantpartofthewholeprocess–creatingyourad.Youcanchooseanexistingpostasyouradoryoucancreateonefromscratch.Ifyouarecreatinganadfromscratch,youhave5formatstochoosefrom–

Note:Formatswillvarybasedontheadobjectiveyouhavechosen.


FacebookAdImageSizes:Anoteaboutimages,PLEASEPLEASEPLEASEmakesureyouareusinganimageyoucreatedorownoruseoneyouhavelicensed.Also,imageswithrealpeopletendtodobetterthanstandardstockimages–somethingtokeepmind!SingleImageAds

PhotoSource:Buffer

SingleVideoAd

PhotoSource:Buffer


VideoSpecs:• Videoformat:.MOVor.MP4• Aspectratio:16:9• Resolution:atleast720p• Filesize:2.3GBmax• Facebooklength:60minutesmax• Instagramlength:60secondsmax• Thumbnailimagesize:1200x675pixels• Thumbnailimageratio:Shouldmatchtheaspectratioofyourvideo• Captionlengthtext:Textonly,max2,200characters

Forsupportedvideotypes,seehere:https://www.facebook.com/business/help/1640701476174343Forallsupportedaspectratios:https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/VideoAdGuidefromFacebook:https://www.facebook.com/business/ads-guide/video-views/facebook-video-views/CarouselAds

PhotoSource:Buffer

Ifusingvideosinyourad,hereareyourspecs:

• Videoformat:.MOVor.MP4• Aspectratio:1:1(square)• Resolution:atleast720p• FileSize:max2.3GB• Facebooklength:60minutesmax• Instagramlength:60secondsmax• Thumbnailimagesize:1080pxx1080px• Thumbnailimageratio:Shouldmatchtheaspectratioofyourvideo


Note:Ifyouwanttorunthistypeofadusingthevideoviewobjective,youwillONLYbeabletousevideosinyourad.Likewiseifyouareusingtheappengagement&offerclaimsobjectives,youcanONLYuseimages(hattiptoBufferforthattip!).SlideshowAdsYoucanuseupto10images.Hereareyourspecs:

• ImageSize:1280pxx720px• ImageRatio:16:9,1:1,or2:3• VideoFormat:.MOVor.MP4• CopyText:90characters• HeadlineText:25characters• DescriptionText:30characters

CanvasAdsThisisFacebook’snewesttypeofad.Itisonlyavailableinmobiledevicesbutyoucancreatehighlyengagingmobileads.Youhave6objectivestochoosefrom:

1. Boostpost2. Increasebrandawareness3. Increaseyourreach4. SendpeopletoadestinationonoroffFacebook5. Getvideoviews6. Increaseconversionsonyourwebsite

PhotoSource:Facebook


WithCanvasAds,youhaveavarietyofmultimediaoptionstochoosefrom.Here’sascreenshotofyouroptions–

PhotoSource:Buffer

IfyouchooseaCanvasAd,hereareyourspecs:

• CopyText:90characters• HeadlineText:25characters• DescriptionText:30characters• ImageSize:1200pxx628px• ImageRatio:1.9:1• VideoFormat:.MOVor.MP4• VideoAspectRatio:16:9or1:1

CanvasAdOptions:Full-ScreenImage,liketheMinionexampleabove(photoontheright).Thesehave3sizingoptions:

• FittoScreenWidth(linkable):widthof1080px• FittoScreenWidth(taptoexpand):minimumheightof1080px• FittoScreenHeight(tilttopan):heightof1920px

Forall3,imagesusefullwidthbydefaultandmustbea.jpgor.png.Youcanuseup20photos.


Tilt-to-Panimages,herewhatyouneedtoknow:• Photoscanbewiderthanthemobiledevice–withthistheusertiltstheirphonetoseethewhole

image.• ImageHeight:1920px• ImageWidth:between3240pxand5400px

Videos

• Format:.MOVor.MP4• VideoLength:under2minutes(evenifusingmultiplevideos,itallshouldbeunder2minutes)• Resolution:atleast720p• Orientation:Portrait• Thumbnailwillbefirstframeofthevideo

Feelfreetousecaptions–mostpeoplewatchvideoswiththesoundoff.Carousel

• ImageSize:1080px(maxwidth)x1920px(maxheight)• ImageRatio:Canbefullorpartialbuttheyneedtoallbethesamesize

Allimagesmustbea.jpgor.pngandyoucanuseto10images.TextBlock

• Text:500charactersmax• FontSize:6ptto72pt• FontColor:#rrggbb• FontStyle:Bold,italic,orunderline(thisappliestothewholeblock)• FontOptions:SeriforSansSerif

ButtonsEachCanvasAdmusthaveatleast1CTA(call-to-action)buttonthatlinkstoanexternalURL.Withthesetheyare48pxwith48pxofaboveandbelowpadding,canbe30charactersmaxandneedtohaveaSeriforSansSeriffont.HeaderThisissomethingyoucanhavethatstaysatthetopofthescreensoyourlogoisfrontandcenter.Imagesmustbe66px(max)x882px(max)andbeatransparent.png.FormoreinFacebookCanvasadsandtoseeexamples,visit:https://canvas.facebook.com/


Sowhatdoyouputinyourad?HeadlinesDidyouknow70%ofpeopleactuallyneverreadmorethantheheadlineofaFacebooksharebeforecommentingandsharing?(Source:http://thesciencepost.com/study-70-of-facebook-commenters-only-read-the-headline/)THATiswhyhavingtherightheadlineisimportant.Herearesometips:

• Askaquestion• Makeapowerfulstatement• Listyourproductfeatures• Keepitshort,using60-100characters• A/Btestadswithdifferentheadlinestoseewhichworksbestforyouraudienceyouaretargeting.

AdCopy&DesignTheadcopyisjustasimportantastheheadline.Oncetheheadlinegrabsthem,yourcopyneedstokeepthem.Tips/Ideas:

• A/Btestadswithsamecopybutwordeddifferently• Createaclickable,gotta-have-itoffer.Bringoutthebenefitofyourproductorservice.• Askquestions• Createasenseofurgencyorexclusivity• Offeraprizeandmakesureit’ssomethingpeoplewillwant• Useacliffhangerwheretheadlinkstotheansweronyourwebsite• Usenumbers–ex:Findout10reasons….• UsePowerWords(greattipfromKlientBoost).Herearesomeofthewordstheygivetouse:

o suddenlyo nowo announcingo introducingo revolutionaryo startlingo offero quicko easyo wantedo challengeo compareo bargaino hurryo Hereare898morefromBuffer-https://blog.bufferapp.com/words-and-phrases-that-convert-

ultimate-list• Eliminateobjections• Usesocialproof(andthiscanbePOWERFUL)


• Showyourexpertise• Leveragethepowerofthefearofmissingout(FOMO)• Useclearcall-to-actions• Offersomethingfree• Relatetoyourpotentialaudienceonanemotionallevel• KISS–KeepItSimpleSon• Usevisualcontentanddisplayyourproducts• Tellastory• Masterthecolorpsychology–

PhotoSource:KlientBoost


Part6:TrackingHowdoyouknowifyouFacebookadvertisingisworking(ordidwork)?

YoucanviewtheresultsofyouradsintheCampaignDashboardandvieweachad(asshownabove).YoucancustomizeyourreportsthroughColumnsandBreakdown.IntheColumnsportion,youcanselectfromthefollowingpresets(orcustomizeyourown):

• Performance:Results,Reach,Costs,AmountSpent,etc.• Delivery:Reach,Frequency,CPM,Impressions,etc.• Engagement:PeopleTakingAction,Reactions,Comments,Shares,etc.• VideoEngagement:Impressions,3sVideoViews,Costper3sVideoViews,etc.• AppEngagement:MobileAppInstalls,MobileAppActions,CostperMobileAppInstall,etc.• CarouselEngagement:Reach,Frequency,Impressions,Clicks,etc.• PerformanceandClicks:Results,Reach,Cost,etc.• Cross-Device:WebsiteActions,MobileAppsInstall,WebsiteAction,ConversionValue,etc.• MessengerEngagement:LinkClicks,MessagingReplies,BlockedMessagingConversations,etc.• OfflineConversions:Purchase,PurchaseConversionValue,CostperPurchase,etc.

YourBreakdownoptionsinclude:

• Delivery(e.g.Age,location,orplatform)• Action(e.g.Conversiondevice,destination,orvideoviewtype)• Time(e.g.Day,week,ormonth)

Onceyou’vepickedyourcriteria,whatdoeseverythingmean?Atthetop,youhavethreetabstopickfrom–Performance,Demographics,andPlacement.ThePerformancetabshowsyoutheperformanceofyouradoveryourselecteddaterange.Therearethreepresetgraphs,showingtheresultsofyouradaccordingtoitsobjective,itsreach,andthetotalamountspent.Youcanalsocustomizethegraphstocomparetwometricsofyourchoice.


TheDemographicstabshowsyouthegenderandagebreakdownofthedataofyourad.Youcantoggletoseethebreakdownoftheadresults,impressions,reach,andamountspent.ThePlacementtabshowsyouhowyouradperformedacrossdifferentplatforms(i.e.FacebookorInstagram)andplacements(i.e.FacebookdesktoprightcolumnorInstagrammobileNewsFeed).Youcanviewdatalikeadresults,impressions,reach,andamountspentacrossplatforms.


Part7:OtherResourcesforReferenceHerearesomegreatarticlesthatIusedinpreparationforthisandsomeothersthatwillhelpyoureachyourobjectives:LeadGenerationAdsResources

• A7-StepPlanforGeneratingLeadsWithFacebookAdsfromSocialMediaExaminer-http://www.socialmediaexaminer.com/a-7-step-plan-for-generating-leads-with-facebook-ads/

• FacebookLeadAds:http://www.jonloomer.com/tag/facebook-lead-ads/• HowtoCreateEffectiveFacebookLeadGenerationAdsfromSproutSocial-

http://sproutsocial.com/insights/facebook-lead-generation/

FacebookAdsMasterHow-Tos

• TheCompleteGuidetoGettingStartedwithFacebookAdsfromBuffer-https://blog.bufferapp.com/facebook-ads

• TheCompleteGuidetoFacebookAdsManager:HowtoCreate,Manage,AnalyzeYourFacebookAdsfromBuffer-https://blog.bufferapp.com/facebook-ads-manager

• FacebookAdsHow-to:http://www.jonloomer.com/tag/facebook-ads-how-to/• HowMuchDoesFacebookAdvertisingCost?TheCompleteGuidetoFacebookAdsPricingfromBuffer

-https://blog.bufferapp.com/facebook-advertising-cost• 3WaystoImproveYourFacebookAdsfromSocialMediaExaminer-

http://www.socialmediaexaminer.com/3-ways-to-improve-facebook-ads• 4WaystoReachBusinessProspectswithFacebookAdsfromSocialMediaExaminer-

http://www.socialmediaexaminer.com/4-ways-to-reach-business-prospects-with-facebook-ads/• 47CloselyGuardedFacebookAdTipsfromKlientboost-https://klientboost.com/ppc/facebook-ad-

tips/• FacebookVideoAdGuide-https://www.facebook.com/business/ads-guide/video-views/facebook-

video-views/?toggle0=No

FacebookCustomAudiences

• 101-PointGuidetoMasterFacebookCustomAudiencesfromKlientBoost-https://klientboost.com/ppc/facebook-custom-audience/

• 33RetargetingCampaignsYou’veNeverHeardofBeforefromKlientBoost-https://klientboost.com/retargeting/retargeting/

FacebookAdSizes

• FacebookAdSpecsandImageSizes[FullyUpdatedfor2017]fromBuffer-https://blog.bufferapp.com/facebook-ad-specs


Tracking&MeasuringYourAds

• HowtoMeasureYourFacebookROIfromSproutSocial–http://sproutsocial.com/insights/facebook-roi/

• FacebookAdExamplesThatConvertfromSproutSocial–http://sproutsocial.com/insights/facebook-ad-examples/

OtherArticleResources

• HowtoSetUpGoogleAnalyticsGoalsforFacebookAdsfromSocialMediaExaminer-http://www.socialmediaexaminer.com/how-to-set-up-google-analytics-goals-for-facebook-ads/

• HowToCreate&A/BTestFacebookLandingPagesfromSproutSocial-http://sproutsocial.com/insights/facebook-landing-pages/

• JonLoomer–FacebookAdvertisingExpert–http://www.jonloomer.com• 10TipstoOptimizeYourInstagramAdvertisingBudgetfromSproutSocial–

http://sproutsocial.com/insights/instagram-advertising/• UnderstandingHowFacebookAdBiddingandFacebookAdAuctionsWork-

https://www.facebook.com/business/help/430291176997542• ThePsychologyofColorinMarketingandBrandingfromHelpScout-

https://www.helpscout.net/blog/psychology-of-color/


AboutMandyMandyEdwardsistheownerofMEMarketingServices,asocialmediamarketing&websitedesigncompanythatprovidessocialmediaconsulting&managementandwebsitedesignservicestobusinessesofallsizes.AgraduateoftheUniversityofGeorgia’sTerryCollegeofBusiness,Mandyhas15+yearsofsales&marketingexperience.Pastworkexperiencehasincludedprintadvertisingsales,alongwithlocalstoremarketingforChick-fil-A.

Locally,MandyisinvolvedinhercommunitythroughProfessionalWomenofStatesboroandtheLyndaBrannenWilliamsonFoundation.SheisacontributingwritertoBusiness2CommunityandTheSouthernCoterie.MandyisagraduateofLeadershipBulloch,apasthonoreeoftheStatesboroHerald’sTop20Under40,andin2015,andaStatSocialTop100SocialMediaPowerInfluencer.In2016,shewashonoredasoneoftheUniversityofGeorgia’sprestigious40Under40Alumniandwasalsoamemberofthesecondco-hortoftheLyndaBrannenWilliamsonFoundation’sWomen’sLeadershipAcademy.In2017,MandyandMEMarketingServiceswasawardedBestWebsiteDesignCompanybyConnectBoroMagazine.SheismarriedtoStateProsecutingAttorneyBenEdwardsandistheproudmotheroftworedheadeddaughterswhoconstantlykeepheronhertoes.

TocontactMandy,shecanbereachedatthefollowing:p|912.481.1683e|[email protected]

ConnectwithMandy&MEMarketingServicesonline:w|www.memarketingservices.comf|www.facebook.com/memarketingservicest|www.twitter.com/memktgservicesl|www.linkedin.com/in/mandyedwardsI|http://www.intsagram.com/memarketingservices

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